What's the difference between the old and new version in terms of both ingredients and effects?

Thank you for asking. The new stuff does not work. We were so concerned that what we got was a counterfeit, that we bought more product at a brick and mortar store that had old stock. And sure enough there was a difference. The new formula does not form the hair, and feels watery. This is disappointing because we have been using this stuff for a few decades.

Is the formula the same with the new labeling?

Yes ... I've not seen any changes to the product quality, consistency, or ability to hold. I started using it as an alternate to "Crew Comb".

Will this work on chin length hair styled in a slick back? If so, is it best to apply to damp or dry hair? Is the hold good?

It can work for chin hair. The performance would depend on hair thickness. This product provides medium hold. For me it works better on damp hair. Ocassionally, during non-ideal situations, I use it on dry hair but it tends to form globs if not careful. Damp hair is best for uniform distribution.

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g | Moisturiser | American | Crew | Forming | Cream

American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g | Moisturiser | American | Crew | Forming | Cream

Product ID: 637660823

Details

Brand
American Crew
Hair type
All
Item form
Cream
Item volume
3 Millilitres
Liquid volume
85 Millilitres
Manufacturer
American Crew

✨Natural Medium Shine finish

🌿Water-based, residue-free formula

💪Medium Hold for all-day control

¥7693

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

Description

💼 Elevate your style game with medium hold and natural shine—because first impressions last.

CLEAN EASY WASHOUT - Water-based formula ensures no sticky buildup—just clean, fresh hair every time.
EFFORTLESS ALL DAY STYLE - Medium hold keeps your look sharp from morning meetings to after-hours networking.
NATURAL SHINE NOT GREASY - Achieve a polished, professional finish with a subtle shine that says you mean business.
UNIVERSAL STYLING SOLUTION - Perfect for all hair types, making it the go-to grooming essential for the modern man.
THICKER FULLER HAIR APPEARANCE - Glycerin softens and swells hair shafts, giving your hair a visibly thicker, more voluminous look.

American Crew Forming Cream is a versatile, water-based styling cream designed for men seeking medium hold and natural shine. Its unique blend of lanolin wax, sucrose, and glycerin not only provides flexible control but also thickens hair shafts for a fuller appearance. Suitable for all hair types, it washes out easily without residue, making it a must-have grooming essential for the professional millennial man.

Specifications

ASIN	B0BQCW2XFJ
ASIN	B0BQCW2XFJ
Batteries	1 A batteries required.
Benefits	Water Based: Shampoos out easily without residue. Lanolin Wax: Humectant that provides movable hold. Sucrose: Conditions and moisturizes hair. PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair. Glycerin: Softens and swells the hair shaft making hair appear thicker.
Best Sellers Rank	25,964 in Beauty ( See Top 100 in Beauty ) 175 in Hair Styling Creams & Lotions
Brand Name	American Crew
Customer Reviews	4.7 4.7 out of 5 stars (2,190)
Customer reviews	4.7 4.7 out of 5 stars (2,190)
Date First Available	6 Nov. 2006
Department	men's
Global Trade Identification Number	00738678002711, 00738678181690
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Cream
Item Volume	3 Millilitres
Item Weight	4 Ounces
Item model number	33401124014
Liquid Volume	85 Millilitres
Manufacturer	American Crew
Manufacturer	American Crew
Material Type Free	Cruelty free
Product Dimensions	10 x 5 x 1.27 cm; 113.4 g
Scent Name	Citrus, Orange
UPC	843711247049 738678189016 940356641161 827120438069 738678002711 738678181690
Unit Count	85 gram

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Yusuf A.

Fantastic experience overall. Will recommend to friends and family.

1 month ago

Fatima A.

Best international shipping I've ever tried. Worth every penny!

3 days ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

¥7693

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Reema J.

Perfect platform for hard-to-find items. Delivery was prompt.

1 month ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

View all Trustpilot reviews