--- product_id: 633522442 title: "e.l.f. Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free" brand: "e.l.f." price: "¥2874" currency: JPY in_stock: true category: "E.L.F." url: https://www.desertcart.jp/products/633522442-e-l-f-soft-glam-foundation-31-medium-neutral-medium store_origin: JP region: Japan --- # Long-lasting wear up to 12+ hours 100% Vegan & Cruelty-Free certified 1% Hydrating Hibiscus Complex for breathable moisture e.l.f. Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free **Brand:** e.l.f. **Price:** ¥2874 **Availability:** ✅ In Stock ## Summary > ✨ Glow Beyond Expectations with Soft Glam Satin ✨ ## Quick Answers - **What is this?** e.l.f. Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free by e.l.f. - **How much does it cost?** ¥2874 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/633522442-e-l-f-soft-glam-foundation-31-medium-neutral-medium) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Shade Range:** 36 shades designed to complement every skin tone, because inclusivity is the new luxury. - • **Ethical Beauty Statement:** Proudly vegan, paraben-free, and Leaping Bunny certified—wear your values with confidence. - • **Effortless All-Day Radiance:** Enjoy a satin finish that stays flawless from morning meetings to after-hours events. - • **Skin-Loving Hydration Boost:** Infused with fruit extracts and hibiscus complex to keep your skin fresh and breathable all day. - • **Customizable Medium Coverage:** Build your perfect look—whether it’s a natural glow or polished glam, layer without cakiness. ## Overview e.l.f. Soft Glam Foundation in 31 Medium Neutral offers a long-lasting, medium buildable coverage with a smooth satin finish. Infused with 1% Hydrating Hibiscus Complex and fruit extracts, it delivers breathable hydration without clogging pores. Suitable for all skin types and tones, this vegan and cruelty-free foundation is a top-rated beauty essential for a flawless, ethical glow. ## Description Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.What it is:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t look or feel cakeyInfused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extractsWhy you'll love it:Available in 36 shades for a wide range of skin tonesNon-comedogenic (won’t clog pores)Just-right coverage at an OMG priceIngredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular productProud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic. ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JDYWZ6 | | ASIN | B0D3JDYWZ6 | | Additional Features | Cruelty Free, Vegan | | Age Range Description | Adult | | Best Sellers Rank | #759 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #9 in Foundation Makeup | | Brand Name | e.l.f. | | Color | 31 Medium Neutral | | Container Type | Tube | | Coverage | Full | | Customer Reviews | 4.6 4.6 out of 5 stars (824) | | Finish Types | Satin | | Global Trade Identification Number | 00609332849488 | | Item Form | Liquid | | Item Weight | 1.44 ounces | | Item model number | 84948 | | Manufacturer | e.l.f. Cosmetics | | Manufacturer | e.l.f. Cosmetics | | Manufacturer Part Number | 84948 | | Material Type Free | Paraben Free, Phthalate Free, Sulfate Free | | Model Number | 84948 | | Number of Items | 1 | | Package Dimensions | 4.65 x 1.54 x 0.55 inches; 1.44 ounces | | Package Type Name | Tube | | Product Benefits | Medium buildable coverage with skin-loving ingredients for a smooth, satin finish, suitable for various skin types | | Recommended Uses For Product | Face Makeup Foundation | | Skin Tone | All | | Skin Type | All | | Specialty | Cruelty Free, Vegan | | UPC | 609332849488 | | UPC | 609332849488 | | Unit Count | 1 Fluid Ounces | ## Product Details - **Color:** 31 Medium Neutral - **Item Form:** Liquid - **Material Type Free:** Paraben Free, Phthalate Free, Sulfate Free - **Recommended Uses For Product:** Face Makeup Foundation - **Skin Type:** All ## Images ![e.l.f. Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/61-X+Y0ePvL.jpg) ![e.l.f. Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free - Image 2](https://m.media-amazon.com/images/I/515V7we8YFL.jpg) ![e.l.f. Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free - Image 3](https://m.media-amazon.com/images/I/81dzzRsfvUL.jpg) ![e.l.f. Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free - Image 4](https://m.media-amazon.com/images/I/71JYMio6yyL.jpg) ![e.l.f. Soft Glam Foundation, 31 Medium Neutral | Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free - Image 5](https://m.media-amazon.com/images/I/71EQ6w17azL.jpg) ## Available Options This product comes in different **Color** options. ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand - e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/633522442-e-l-f-soft-glam-foundation-31-medium-neutral-medium](https://www.desertcart.jp/products/633522442-e-l-f-soft-glam-foundation-31-medium-neutral-medium) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-08-14*