---
product_id: 62836955
title: "Building Distinctive Brand Assets"
price: "¥11174"
currency: JPY
in_stock: true
reviews_count: 9
url: https://www.desertcart.jp/products/62836955-building-distinctive-brand-assets
store_origin: JP
region: Japan
---

# Building Distinctive Brand Assets

**Price:** ¥11174
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Building Distinctive Brand Assets
- **How much does it cost?** ¥11174 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/62836955-building-distinctive-brand-assets)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Buy Building Distinctive Brand Assets Illustrated by Romaniuk, Jenni (ISBN: 9780190311506) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Great reading, very inspirational - and rock solid in marketing science - I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets. Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work!
Review: Excellent. - Highly deserving of its place atop my strategy shelf.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 64,527 in Books ( See Top 100 in Books ) 88 in Advertising (Books) 531 in Business Development & Entrepreneurship (Books) 9,998 in Social Sciences (Books) |
| Customer reviews | 4.5 4.5 out of 5 stars (121) |
| Dimensions  | 23.37 x 1.78 x 16 cm |
| Edition  | Illustrated |
| ISBN-10  | 0190311509 |
| ISBN-13  | 978-0190311506 |
| Item weight  | 1.05 kg |
| Language  | English |
| Print length  | 248 pages |
| Publication date  | 12 April 2018 |
| Publisher  | OUP Australia & New Zealand |

## Images

![Building Distinctive Brand Assets - Image 1](https://m.media-amazon.com/images/I/61qHPfwsELL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great reading, very inspirational - and rock solid in marketing science
*by H***M on 25 April 2018*

I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets. Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work!

### ⭐⭐⭐⭐⭐ Excellent.
*by M***Z on 4 December 2024*

Highly deserving of its place atop my strategy shelf.

### ⭐⭐⭐⭐⭐ It's highly recommended to all branding students and professionals
*by A***R on 1 December 2023*

I regularly recommend this to undergraduate and postgraduate students

## Frequently Bought Together

- OXFORD UNIVERSITY PRESS Building Distinctive Brand Assets
- OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know
- OXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.jp/products/62836955-building-distinctive-brand-assets](https://www.desertcart.jp/products/62836955-building-distinctive-brand-assets)

---

*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-20*