Clairol Root Touch-Up by Natural Instincts Permanent Hair Dye, 7 Blonde Hair Color, Pack of 1

Recently discovered this ammonia-free version of the Clairol Root Touch-up I have been using for years. I love that it doesn’t have the harsh ammonia smell and am hoping that it will be more gentle on my hair which has been prone to breakage and thinning now that I am in my 60s. The dark blonde color matches perfectly and is very similar to the product that contains ammonia, however it does fade-out sooner than the other (original) version even though it says “permanent”. I am sticking with this Natural Instincts version and will use it more frequently (every 3 weeks instead of 4 weeks), hoping that removing ammonia will reduce or eliminate breakage over time.

Does not cover greys.

It was my fault not to read the amount of product before buying . It’s really for a touch up of roots because there is no way it can cover all my roots.With this amount It just covers less than half of my roots, so will need to do another color as soon as possible to finish my head.

I usually buy L'Oreal Excellence and works very well. I saw this product cheaper and only for the roots which is what I need. After applying, I was shocked to see that my hair had the dark hairline just the same way it was before using it. What a disappointment! I learned a lesson, the cheap always comes out expensive in the end. I am going back to my L'Oreal

Sometimes I use just half and it does the trick.