--- product_id: 624561860 title: "L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 2, Hair Dye" brand: "l'oreal paris" price: "¥503" currency: JPY in_stock: false url: https://www.desertcart.jp/products/624561860-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color store_origin: JP region: Japan --- # 50+ vibrant shades Fade-defying gel formula Care Supreme Conditioner with Shine Serum L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 2, Hair Dye **Brand:** l'oreal paris **Price:** ¥503 **Availability:** ❌ Out of Stock ## Summary > 🎨 Elevate your look with color that won’t quit – because your hair deserves the spotlight! ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 2, Hair Dye by l'oreal paris - **How much does it cost?** ¥503 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/624561860-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Silky Shine Boost:** Infused with Care Supreme Conditioner and Shine Serum for salon-smooth, glossy hair. - • **Trusted Since 1973:** A gold standard in permanent hair color, delivering consistent, professional results. - • **Fade-Defying Brilliance:** Experience vibrant, long-lasting color that resists fading for weeks. - • **Tailored Shade Selection:** Choose from over 50 rich, multidimensional shades to perfectly match your style. - • **Complete Color Confidence:** Permanent formula covers grays and enhances natural tones with ease. ## Overview L'Oreal Paris Superior Preference UL51 Hi-Lift Natural Brown is a permanent hair dye kit featuring a fade-defying gel formula paired with a Care Supreme Conditioner enriched with Shine Serum. Offering over 50 shades, this trusted 1973 classic delivers long-lasting, vibrant color with multidimensional shine and gray coverage, ensuring professional-quality results and radiant hair. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. ## Features - The information below is per-pack only - Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine - Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black - L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème - Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D1824JF4 | | ASIN | B0D1824JF4 | | Brand Name | L'Oreal Paris | | Color | UL51 Hi-Lift Natural Brown | | Customer Reviews | 4.5 4.5 out of 5 stars (59,281) | | Item Form | Gel | | Item Weight | 1 pounds | | Item model number | 071249218785 | | Manufacturer | L'Oreal Paris | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | 071249218785 | | Model Number | 071249218785 | | Number of Items | 2 | | Product Benefits | Hair Coloring | | Product Dimensions | 2.27 x 3.5 x 6.25 inches; 1.01 pounds | | Recommended Uses For Product | Softening | | Unit Count | 2 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** UL51 Hi-Lift Natural Brown - **Item Form:** Gel - **Number of Items:** 2 - **Product Benefits:** Hair Coloring ## Images ![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 2, Hair Dye - Image 1](https://m.media-amazon.com/images/I/51ScRy-fDoL.jpg) ![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 2, Hair Dye - Image 2](https://m.media-amazon.com/images/I/91nwPGK7jpL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 2, Hair Dye - Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/624561860-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color](https://www.desertcart.jp/products/624561860-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-11-10*