Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With Built-In Vibrancy Serum, Up To 50% Grey Coverage, Pure Purple 086

I'm a bit of an adventurous guy when it comes to trying new hair dyes, and I have to say that the Schwarzkopf LIVE Intense Colour Pure Purple was a real surprise. As someone with dark ginger hair and beard, I wasn't expecting the color to take as well as it did - but it did! No Bleaching Required What really impressed me about this dye is that it managed to penetrate my dark hair and beard without any prior bleaching. I've tried other purple dyes in the past that have resulted in a faint, uneven color, but this one delivered a vibrant, long-lasting purple tone. Intense Color The 'intense' part of the name is no joke - this dye packs a punch! The color is rich and saturated, and it really brings out my natural ginger undertones. I was worried that the purple might clash with my dark hair, but it actually complements it nicely. Long-Lasting One of the best things about this dye is its longevity. I've been using it for a few weeks now, and the colour still looks great. It's not fading or washing out like some other dyes I've tried in the past. Would I Buy Again? Absolutely! For anyone looking to try a new hair color without the hassle of bleaching or maintenance, Schwarzkopf LIVE Intense Colour is definitely worth checking out. Just be aware that it may not work as well on very light or blonde hair.

Gorgeous colour

My must have hair colour. Great quality long lasting vibrant colour.

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If you're looking for a bold, head-turning colour that doesn't wash out instantly, this is a fantastic choice! The colour is very fade-resistant. When it does fade, it usually fades evenly. It's genuinely long-lasting and sticks well, even to porous hair. I typically only re-dye when my roots show, not because the colour has completely faded from the ends. Just be prepared for the staining and make sure you have enough product for your hair length.