--- product_id: 61721057 title: "This is Not Fashion: Streetwear Past, Present and Future" price: "¥15254" currency: JPY in_stock: true reviews_count: 9 url: https://www.desertcart.jp/products/61721057-this-is-not-fashion-streetwear-past-present-and-future store_origin: JP region: Japan --- # Global streetwear evolution Comprehensive fashion history 500+ vivid illustrations This is Not Fashion: Streetwear Past, Present and Future **Price:** ¥15254 **Availability:** ✅ In Stock ## Summary > 🔥 Own the story behind the style that changed the world 🌍 ## Quick Answers - **What is this?** This is Not Fashion: Streetwear Past, Present and Future - **How much does it cost?** ¥15254 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/61721057-this-is-not-fashion-streetwear-past-present-and-future) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Insider Access:** Exclusive interviews and profiles of the pioneers shaping streetwear’s past, present, and future. - • **Identity & Belonging:** Discover how streetwear remains the ultimate expression of community and cultural identity. - • **Global Style Chronicles:** Explore the rise of streetwear from Jersey City to Milan, NYC to Hawaii—wherever style speaks. - • **Subculture to Mainstream:** Trace streetwear’s journey from punk roots to a multi-billion-dollar fashion powerhouse. - • **Visual Feast of Streetwear:** Dive into 500+ vibrant photos and illustrations that bring street culture to life. ## Overview This is Not Fashion: Streetwear Past, Present and Future is the definitive, richly illustrated history of streetwear culture. Featuring over 500 photographs, exclusive interviews, and detailed profiles, it traces the evolution of streetwear from its punk and skate origins to a global fashion phenomenon, highlighting its enduring role as a symbol of identity and belonging. ## Description The definitive history of the world’s most influential fashion trend from the people who wore it best The story begins in 1972 in Jersey City, the birthplace of Trash and Vaudeville, the first-ever streetwear shop; it then moves on to the start of punk, which was a decisive influence on what is considered “streetwear” today. From the dresser/casual movement born out of British soccer culture to the skater scene of California, from the paninari poseurs of Milan to the surfer dudes of Hawaii, the authors show how streetwear has permeated a vast range of seemingly disparate tribes. Streetwear recounts the remarkable history of how subcultural fashion trends have grown into a multi-billion-dollar global industry taking both high-end and fast fashion by storm. The intent behind streetwear remains the same: a powerful sense of identity and belonging. With more than 500 photographs and illustrations, exclusive interviews, profiles of industry pioneers, spotlights on significant brands, and snapshots of key cities, this is the complete history of fashion's fastest-growing and most influential trend. 500+ illustrations in color Review: informative & relevant with lots of great antidotes and snaps - Ace! I was in NYC, London, Paris and Milan during the periods they cover and they totally nailed it. Well written, informative & relevant with lots of great antidotes and snaps! Review: Exceeded expectations - Appreciated the conversational tone and visual richness. Would recommend for an overview ## Features - Prologue: An Overview - Introduction: Setting the Stage - Streetwear Defined - Essential Pieces - The Dawn of Streetwear - Punk Influence - Preppy Style - Dresser/Casual Movement - Hip-Hop Fashion - Club/Rave Culture - Paninari Style - Exploring the Scenes ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #233,820 in Books ( See Top 100 in Books ) #117 in Style & Clothing #288 in Fashion History #573 in Fashion Design | | Customer Reviews | 4.7 out of 5 stars 150 Reviews | ## Images ![This is Not Fashion: Streetwear Past, Present and Future - Image 1](https://m.media-amazon.com/images/I/71a4jcCg83L.jpg) ## Available Options This product comes in different **Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ informative & relevant with lots of great antidotes and snaps *by C***R on June 5, 2018* Ace! I was in NYC, London, Paris and Milan during the periods they cover and they totally nailed it. Well written, informative & relevant with lots of great antidotes and snaps! ### ⭐⭐⭐⭐⭐ Exceeded expectations *by P***L on February 14, 2021* Appreciated the conversational tone and visual richness. Would recommend for an overview ### ⭐⭐⭐ Streetwear Scrapbook *by A***S on November 21, 2022* I picked this up due to my teenager's increased interest in fashion and streetwear for him to dip into (he wasn't interested), and ended up flipping through the bulk of it myself. I've always had an interest in subcultural styles related to music scenes (mod, rudeboy, punk, hardcore), and an appreciation for plenty of others (hip hop, skater, surfer, etc.). Never heard of the authors, but this is their loose personal scrapbook of various topics, people, images, etc. related to streetwear. The book opens with an attempt to explain what streetwear is, and as it goes on for pages and pages -- eventually confirming my suspicion that you can more or less fit anything under the banner of "streetwear" and that the term is ultimately meaningless.... Next is a section called "Wardrobe Essentials" which lays out the key unisex basics that any streetwear brand generally includes: t-shirt, hoodie, sweatsuit, tennis/polo shirt, windbreak/cheater, demin, chinos, baseball cap, bomber/flight jacket, and "classic" footwear (a whole several books unto itself). The bulk of the book then becomes a quasi-chronological history of streetwear, starting in 1972 with Trash & Vaudeville, then moving to UK punk, then early 80s preppy, then hip-hop, then casuals (aka dresser, which I'd never heard as a term before), then club/rave, then paninari (which seems slightly chronologically off to me), then the Stussy brand gets its own section for some reason, and then comes skater/surfer/snow wear. Each of these sections gets lots of photo references, and a list at the end of the key brands in that space. This is followed by a section on street art-influenced streetwear, which is also pretty shaggy in the sense that everything is influencing everything at this point, so trying to put a category on it feels odd. Then the book kind of peters out with some random interviews with designers and brand people, and then cities you should check out... All in all, it's a visually delicious book, and published by Thames & Hudson, so the design and quality is great. The text isn't super-illuminating, and so it's kind of like a really nice bound magazine one can flip through to see cool images. ## Frequently Bought Together - This is Not Fashion: Streetwear Past, Present and Future - The Incomplete: Highsnobiety Guide to Street Fashion and Culture - Supreme --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/61721057-this-is-not-fashion-streetwear-past-present-and-future](https://www.desertcart.jp/products/61721057-this-is-not-fashion-streetwear-past-present-and-future) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-11-06*