











💦 Rescue your dry hair with nature’s moisture boost!
Noughty To The Rescue Moisture Boost Shampoo is a 250ml sulfate-free, vegan-friendly formula designed to deeply hydrate and restore dry, frizz-prone hair. Powered by AminoPlexin technology, plant proteins, and wheat amino acids, it delivers rich lather and long-lasting moisture while enhancing hair strength and manageability. Free from silicones, parabens, and petrochemicals, it offers a clean, ethical haircare solution with a fresh strawberry scent.












| ASIN | B073P9VN6C |
| Active Ingredients | Hydrating Glycerin Helps attract and retain moisture to leave hair feeling soft and supple, Long‑Lasting Moisture Complex Designed to keep hair hydrated even after rinsing, Scalp‑Caring Ferment Supports a healthy scalp environment for better‑feeling hair |
| Benefits | Hydrating |
| Best Sellers Rank | 9,184 in Beauty ( See Top 100 in Beauty ) 1,229 in Shampoos (Beauty) |
| Brand | Noughty |
| Brand Name | Noughty |
| Customer Reviews | 4.4 out of 5 stars 1,589 Reviews |
| Global Trade Identification Number | 05060412675185 |
| Hair Type | Dry |
| Hair type | Dry |
| Included Components | 1 x Noughty To The Rescue Shampoo for Damaged Hair 250 ml |
| Item Form | Liquid |
| Item Highlight | 97% Natural, Hydrating Shampoo, for Dry, Damaged Hair, Detangles, Adds Shine, Deep Hydration & Anti-Frizz Control |
| Item Type Name | To The Rescue Moisture Boost Shampoo 250ml |
| Item Weight | 280 Grams |
| Item form | Liquid |
| Manufacturer | KMI Brands Ltd |
| Manufacturer Contact Information | KMI Brands Ltd, London, WC2B 6ST, UK. KMI Brands Ltd, Unit 3D, T23 AT2P, IRL. |
| Manufacturer Part Number | NOURC5185 |
| Material Type Free | Alcohol Free, Mineral Oil Free, Silicone Free, Sulphate Free |
| Model Number | NOURC5185 |
| Number of Items | 1 |
| Package Size Name | 250ml |
| Product benefits | Hydrating |
| Scent | Strawberry |
| Scent Name | Strawberry |
| Set Name | Step 1 - Shampoo |
| Special Ingredients | sunflower seed extract, sweet almond extract |
| Unit Count | 150.0 millilitre |
M**D
⭐⭐⭐⭐⭐ Brilliant detangler, especially for my greying hair.
I bought the twin pack of Noughty Thirst Aid and have been really pleased with it. It’s a lovely lightweight leave-in spray and does a great job of detangling my hair without leaving it feeling heavy, sticky or coated. My hair is naturally greying and I’ve found the grey hair can be drier and a little more wiry in texture. I spray this through damp hair after washing, particularly through the lengths and ends, and it makes it much easier to comb through. Once dry, my hair feels noticeably softer and smoother and it helps tame some of the frizz without weighing it down. A little goes a long way, so the bottles last well. I also really like that it’s 97% natural, vegan and cruelty-free. I’ve tried plenty of hair products over the years, but this is one I’m very happy to keep using. The twin pack was good value too. I’d definitely recommend it, particularly if your hair is dry, tangles easily or is becoming drier in texture as it greys. It smells lovely too.
P**M
Great stuff!
Excellent product! I hadn't tried it before, and was pleasantly surprised. It's lightweight and doesn't leave my hair feeling dirty. Highly recommended!
B**N
Good - but does cause product build up over time
Loved this shampoo to begin with, does take some time to get use to. However with time finding my hair feels a bit stiff around the roots and a bit greasy despite just washing. Makes ends of hair feel amazing. Going to use 90% of the time with the occasional wash with something else to see if that resolves the issue. Assuming product build up issue but have been using for around a month now. Bottle has lasted a month (long and thick hair, damaged from bleach)
D**A
Great product for controlling fizzy hair
It works . My hair feels soft and smooth. I love this product
J**S
Doesn’t leave your hair greasy
Fabulous leave in conditioner without leaving your hair greasy
P**M
Frizzy forever
I've use numerous anti frizz products and they've ranged from useless to ok, but bever found anything which really staves frizz. I still haven't. My hair is very thick, naturally wavy (although I straighten) and prone to frizz which is worse during rainy and muggy weather and when I get hot while exercising. This product smwlls gorgeous snd is non sticky, but not great at frizz prevention for my hair. I found I needed to use a lot of product to get any result (better when I left my hair to dry naturaply then straighten). It seemed to keep my hair straight for an hoir or so then the frizz would start. I did use small amounts on dry hair but by the end of the day my hair felt weighed down and was puffy. Ot was more effective when I had used an intensive hair mask the night before styling. I suspect on thinner hair or hair that has less kinks, waves and volumesl this product might be quite effective.
D**D
Shinny like a diamond
Lathered well . Smelt divine . Certainly did what the product tells you . Certainly did add moisture but not greasy . I would purchase it again as I have thick dry over bleached hair .
F**H
Amazing
I used to use a shampoo containing oils that would break me out really badly on my hairline and forehead & clogs my pores. I did a lot of research and got to this. It’s moisturizing and still doesn’t clog my pores! Only problem is that this bottle won’t last very long. The smell is nice.
S**!
Verzorgend en anti pluis
Heel fijn serum voor krullend haar en ruikt lekker
S**A
Buen producto, mal envío
El champú me encanta, pero el envío es un desastre... me ha llegado con todo el cartón del embalaje completamente empapado y el bote medio vacio.
C**N
Clean and feels great
Hair feels great. My new favorite low-tox brand
A**A
Sehr gut für lockige Haare
Versorgt meine Haare mit viel Feuchtigkeit und dazu ist noch Curly Girl Methode genehmigt.
L**N
جيد
مناسب جدا للاستخدام اليومي
Trustpilot
1 month ago
3 weeks ago