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⚡ Elevate your hair game with pro-level lift and ethical style!
Clairol Professional BW2+ Extra Strength Powder Lightener delivers up to 9 levels of lift with a vegan, malic acid-infused formula. Its dedusted, non-pigmented powder blends into a creamy consistency for easy, mess-free application and clear visibility of lift progress. Ideal for all hair types and versatile enough for on- and off-scalp use, it ensures bright, even results for highlights, balayage, or full-head lightening.
























































| ASIN | B0CWPKYKWF |
| Best Sellers Rank | #2,083 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Bleach |
| Brand | Clairol Professional |
| Brand Name | Clairol Professional |
| Customer Reviews | 4.7 out of 5 stars 4,040 Reviews |
| Hair Type | All |
| Item Form | Powder |
| Item Highlight | Up to 9 Levels of Lift for Hair Highlights & Lightening |
| Item Weight | 28.35 g |
| Manufacturer | Wella |
| Material Features | Vegan |
| Number of Items | 1 |
| Product Benefits | BW2+ Dedusted Extra Strength Lightening Powder with malic acid provides up to 9 levels of lift for bright, even results, Vegan* Free of animal-derived ingredients Product Benefits BW2+ Dedusted Extra Strength Lightening Powder with malic acid provides up to 9 levels of lift for bright, even results, Vegan* Free of animal-derived ingredients See more |
| Special Ingredients | Malic Acid, Vegan* Free of animal-derived ingredients |
| Unit Count | 1 Ounce |
M**Y
Easy to use; hair feels soft; some ‘red’ remains
I was blond to begin with. I colored my hair pink and then red. I wanted to be blonde again with no red. This product did an admirable job of getting me 90% there. Get the tub, unless you have really short hair, and don’t forget the #20 developer. I used 3 scoops (3 oz) of powdered bleach and 6 scoops (6 oz) of developer. I already had a bowl, applicator brush, mixing tool, gloves, coloring comb, plastic clips, shower cap, and cape. If you don’t have these things then you may want to get them because this is not an all-in-one kit. The scoop is in the tub. The powder mixes easily and completely with the developer leaving no chunks. The mixture was thick and creamy, not thin and drippy. Pros and cons: It stayed in place on my head; however, I needed to use more than anticipated. I wanted to get the red out of my hair. I’d already tried hair color remover (twice) and clarifying shampoo (thrice) with zero results. Bleaching was the final option. And it worked as can be seen from my before (red) and after (strawberry blonde) photos. I used a deep moisturizing conditioner in the shower and kept it in for 5 minutes before rinsing, and the final rinse was with cold water. I used a generous amount of bonding stay-on-conditioner when I got out of the shower after I towel-dried my hair. As the result, my hair felt soft, not at all like straw, which could have been the result, since I colored it earlier the same day a honey blonde (golden) shade that came out red. The next day, I colored the roots, which bleached out white, a #9.5 medium ash blonde, and the base, which bleached out yellow, a demi-permanent, slightly lighter ash blonde. (The natural color of my roots is white.) The final picture shows the end result with no red. Two weeks later, no red has returned. Bottom line: The bleach is a great product, but it might leave some brassiness behind if you have any red tones. You may not know you have red tones… Just know it isn’t the bleach turning your hair red.
N**3
Color me impressed
Great purchase, my hair can out amazing. A little goes a long way. It did what it says, bleached my hair!
L**�
fast lift, easy to mix and the smell isn’t too strong
i love this product. i use it to bleach the knots on my wigs for an install and it gets the job done. i also used it to add highlights to an old wig and i loved the results. i use 40 developer with this product and it mixes beautifully. i wash the hair with purple shampoo after because the tones are brassy afterwards.
D**Z
protects the hair
Excellent; it lightens hair by several shades very quickly and doesn't dry it out.
N**S
Lifts beautifully
Awesome. I’ve done DIY bleaching before, and it never came out well. Always looked weird and brassy, granted I also had poor technique. This product lifted beautifully though, and gave me some soft, subtle baby lights. I’ve been dyeing my roots with Wella 6NN for months, and my middle eastern hair is naturally pretty dark and about 50 percent gray which I cover with the permanent 6NN. This bleach lifted my strands without looking blotchy or harsh, just light subtle lightened pieces. I only did four small sections using the teasing method to start. I did not touch the “veil” of my face cuz I wanted to build lightened pieces gradually, but I’ll definitely do a few more pieces in a while. I’ll buy this again! Oh and it only sat on my hair for about 20 minutes or so. I mixed with volume 20 developer and made sure it was not too runny so I could control application using a brush and my fingers.
S**6
Does what it’s supposed to do!
This bleach comes in a big enough tub that this will last you a long time. Lifts 3-4 levels nicely. Be careful not to get it on sensitive skin and always wear gloves!
K**O
absolutely worth it
Love this works perfectly and no copper look to it as long as you use like a shimmering white shampoo or any kind of purple shampoo that supports that another one is not your mother’s moment
L**E
Nice lift
If you want higher lift do the 1:1 mix ratio. Finally a product that lifted the deep color from my hair without overly damaging or drying it out. As always I suggest a trim after bleaching hair.
A**R
Worth it!
Didn’t disappoint, did exact what I needed it to do
S**A
Worked well, minimal damage
First time using this bleach but finally had a positive experience doing some baby lights on a closure. Admittedly maybe the hair was easier to bleach as some just tend to turn brassy no matter how many times you bleach. It’s the first white bleach I’ve tried and I used it with the 20vol clairol bleach and did it twice for the result then toned with some box dyes. I think it would be ideal if it came in bigger packs or the tubs that I commonly see online. Luckily I bought 3 packets but I used them all just on one 2x6 closure. Other than that I’m quite happy with the purchase.
S**C
Merci beaucoup Amazon
Bon produit, il est très efficace.
T**E
Works amazing
Ever since my last lightener was discounted I haven’t been able to find another one that compares until now. This stuff works well after only 1 use. 10/10 love it.
N**Y
Better product for cheaper prices.
It’s a good product. But I got one on Temu you that is better and work faster. I will buy back that one on Temu. It’s a no name and it works better for me, clairol is a big brand but sometimes the cheaper thing give you better value. And I am a hairstylist over 20 years……Don’t get me wrong, it’s not everything on Temu is good. Exactly hair. Please don’t buy wig they. My client buy and they’re no good.
Trustpilot
1 week ago
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