Purple AF Semi-Permanent Vegan Hair Colour Dye 165 ml | 100% vegan, cruelty free, conditioning semi-permanent hair colour; no ammonia, peroxide or PPD; best on pre-lightened hair.

I have been colouring my hair (mostly purple) for more than 10 years now, and I think I've used every brand on the market.Arctic Fox is without a doubt, my absolute favourite!!When I started, I used Crazy colour, but it faded to green and had to be reapplied at least every 2 weeks - it was exhausting!! And it would transfer onto my pillow covers and towels too, so I started using other brands.However, even they didn't last very long, and unless I mixed my own colours (adding lots of pink) my hair would wash out green! I was having problems with my shoulders (they dislocate when I move the wrong way) so repeatedly dying my hair was becoming a big problem.Someone suggested this brand to me, and I was sceptical as it was more than double the price of every other brand...But then I used it and realised why!! This does not fade to green. It takes ages to fade at all, but when it does, it fades in every shade of purple imaginable, until its almost silver. Now, I can get away with dying my hair a couple of times a year - its literally changed my life...I no longer have to go through extreme pain every 2 weeks to dye my hair!Personally, I use it about every 3 months, just to keep the colour bright - plus my natural hair is very dark brown, so those roots with lilac aren't always ideal. However, I have let it go longer a few times, when the pain is just too much, and I don't need to feel embarrassed going out with very badly washed out hair dye in the meantime!And to top it all off, it smells AMAZING!! No awful hair dye smells. Instead it smells like bubblegum 💙I cannot recommend this hair dye enough, I think it is, without a doubt, the best you can possible get. Double the price initially, but only used a fraction of the time, so it actually works out cheaper than those other awful brands.

I’ve been using arctic fox for years. Always buy the darkest & mix with conditioner before applying. Makes it last a long time. Works best on blonde hair. I wouldn’t try on dark hair.

I have used many dyes over my time but I was always too young to do the smart choice and buy the slightly more expensive dye.Now I will ad before I get too excited, I am yet to wash my hair. So I am unsure on how it will last.But thus far I love:The smell! It smells just like grapesThe colour it’s given meHow smooth my hair isFor all purple hair people, purple AF is the way to go. These photos don’t do it justice!

Works well on blondish hair but on brunette hair turns more red than purple. Lasts a decent amount of time on hair. Would not recommend doing it on bleached hair as it turns ur hair green.

This is my favourite hair dye to date. This purple AF does exactly what is says on the tin! I had a very uneven palette to start and you wouldn't tell now. I love my hair it looks beautiful and it smells fantastic. Also the conditioners and whatever other magic they put in this stuff has made my hari feel luxurious after nearly wrecking it with bleach. All round 5 star product!

After a different tube didn’t work I thought I’d try again. Absolutely love the purple!!

Gorgeous colour at first but didn’t last very long. The vibrant colour only lasted 2 washes.

Amazing colour, big fan of arctic fox. Used the Jynx blue but my hair wasn't light enough for it to fully take, so put this colour on (straight on top of the blue, prebleached before that) and I got a beautiful even colour. 10/10 recommendNote: I did leave it on for more than the recommended time as I was aiming for an even result, left it in a shower cap for a couple hours

Hat gut funktioniert, leicht anzuwenden und hält bisher ganz gut. Riecht ziemlich angenehm, war nur gegen Ende etwas schwer aus der Metalltube zu kriegen, um alles benutzen zu können. Habe für etwas über Schulterlanges Haar alles aufgebraucht und hätte fast nicht genug gehabt.

Después de probar varios morados de diferentes marcas, me quedo con este. El color es precioso.Es algo más caro, pero el color resiste mucho (me lavo el pelo 2 veces a la semana con un champú sin sulfatos y odio el agua fría).El formato en tubo es bastante cómodo y me gusta aplicarlo directamente con los dedos, con guantes.

Wow vraiment au top !! Je suis choquée de la qualité du produit pour le prix. Je suis à mon deuxième lavage et malgré que ça colore l'eau, ça dégorge pas tellement du cheveu ! Beaucoup plus quali que crazy color. Je recommande vivement et sur moi ça couleur est un peu flashy (en dessous j'avais du crazy color). Et ça sent suuuuuuuuper bon le bubble gum même après 2 lavages. En vrai chez moi ça décolore au bleu argenté/mauve donc ça tient pas mal après 1 mois et demi. Je refais la couleur pour retrouver le côté flashy pétant du violet.

Met een tube kon ik men haar drie keer verven kleur is echt mooi!

Ottima davvero, io l’ho utilizzata sui miei capelli decolorati con basse aspettative e devo dire che mi sono ricreduta ! Colore perfetto, brillante ma soprattutto capelli morbidissimi e non stopposi come mi succede con altre ad esempio Manic Panic a seconda del colore che utilizzo.Chiaramente necessita di riapplicazioni soprattutto con i capelli chiari come i miei perché tende a sbiadire intorno al 3/4 lavaggio ma dovete considerare che d’estate i lavaggi sono più frequenti rispetto all’inverno ed il costo non è sicuramente poco ma se volete fare una pazzia ve la straconsiglio!