Boldify Hairline Powder, Root Touch Up Hair Color - Dark Auburn 10g

I decided to try BOLDIFY Hairline Powder as a quick way to tidy up my roots and give the appearance of fuller hair between my visit to the hairdressers, and overall I’ve been pleasantly surprised by how well it works. The powder is very easy to apply. The compact comes with a small applicator and mirror, although I haven't used the mirror, but the applicator makes it handy for quick touch-ups. You simply dab the applicator into the powder and lightly apply it to the areas you want to cover. It blends surprisingly well with natural hair and doesn’t leave a sticky or heavy feeling. One of the things I liked most is that it looks very natural once applied. It softens the look of thinning areas and helps disguise regrowth or grey hairs around the hairline without that obvious sprayed-on effect that some root sprays can leave behind. The formula also stays in place well. Once applied, it seems to hold until you wash your hair, so there’s no need for constant touch-ups throughout the day. It doesn’t make the hair feel greasy or weighed down, which is a big plus. Choosing the right shade is important for the most natural look, but once you find the right match it blends in nicely with your own hair colour. I've gone for a medium brown but I think next time I will for a shade darker. Overall, this is a simple and effective solution for covering roots, greys, or slightly thinning areas. It’s quick to use, portable, and a helpful little product for extending the time between hair appointments.

I have Trichotillomania and wanted something to help disguise thinner areas, this works perfectly! It lasts well, doesn't seem to come off on my fingers and is easy to apply. I got a seperate brush to help with application, but I'm sure I'll use the pad for root retouching. I got shade dark auburn

The results are really good and the tub last for ages. I would give 5 stars, but the brush supplied falls off the handle so easily. My second pot and the brush has fallen off within a few uses on both.

I purchased the very lightest blonde (as I thought I was quite light). However it didn't cover. Boldify customer services sent me a medium blonde shade out instead within days which is a perfect match and I'm so happy. Will definitely be repurchasing as it gets me through when I can't get the salon. It's covered brilliantly and you can't even tell it's root cover up. Excellent product and excellent customer service. Thank you x

I don’t think the colour is anything like it says it is but it does cover the grey bits that I need it to. The little pad to apply it with is nonsense. It’s too fat and not remotely precise but ok for the middle of your head. Iv used a small makeup brush to apply it which works well.

Surprised by how well it works and how easy it is! I've had excessive hair shedding and am paranoid about my parting- very happy with this little powder

I didn’t think this would be a great product, but in fact, it really is easier to cover up around the hairline. I don’t use it often and I think it’s last for me for 18 months and it’s still only half empty

While this product is better for precision, and does a good job at naturally filling sparse gaps of hair, it doesn’t fully cover white/grey hairs. I have dark hair - black - and it takes a lot of product to successfully cover some of the white/grey roots I have. You also cannot touch your hair where you’ve applied product as it will transfer to your hands and smudge. However, I’ve sweated a few times with the product on - thanks to UK heatwaves - but the product has not smudged or come off. Although it’s not a perfect product, it’s still pretty good. I would like it if there was more pigmentation to fully cover the white/grey hairs and less transfer when touched. But overall, this product has improved my confidence and reduced costs for frequent salon trips to retouch roots or buying hair dye, so I’ve saved some money!

The product turns out to be smaller than expected but the coverage is good. Not sure about the 48hrs, the longest duration I tried is only 13hrs and it is looking fine. Am satisfied.

Ottimo prodotto che copre la ricrescita ed è utile per riempire le sopracciglia.

Very good product, useful and satisfied after using it.

Love it

Rettet mich davor ständig nachzufärben. Salt kann man die Zeit zwischen zwei Vorgängen deutlich verlängern. Einfach aufzutragen und unauffällig. Eher den dunkleren Farbton verwenden. Und Achtung, das Produkt wird nicht fest oder trocknet, also bei zu viel Produkt im Haar kam es abfärben. Haarspray fixiert die Farbe.