---
product_id: 605931209
title: "The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels"
price: "¥7929"
currency: JPY
in_stock: true
reviews_count: 8
url: https://www.desertcart.jp/products/605931209-the-formula-how-rogues-geniuses-and-speed-freaks-reengineered-f1
store_origin: JP
region: Japan
---

# The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels

**Price:** ¥7929
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels
- **How much does it cost?** ¥7929 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/605931209-the-formula-how-rogues-geniuses-and-speed-freaks-reengineered-f1)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

desertcart.com: The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels: 9780063318625: Robinson, Joshua, Clegg, Jonathan: Books

Review: Quick and exciting read. - Well researched, fast-paced (like its subject), holds interest through. I devoured it!
Review: Really Enjoyed! - Great read. All the good behind the scenes stuff. The book captures the essence of F1. The authors nailed it!!!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #21,613 in Books ( See Top 100 in Books ) #1 in Automotive Engineering (Books) #5 in Automotive Racing #12 in Sports History (Books) |
| Customer Reviews | 4.6 out of 5 stars 1,479 Reviews |

## Images

![The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels - Image 1](https://m.media-amazon.com/images/I/71sIfq87VML.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Quick and exciting read.
*by S***T on September 1, 2025*

Well researched, fast-paced (like its subject), holds interest through. I devoured it!

### ⭐⭐⭐⭐ Really Enjoyed!
*by S***T on May 1, 2025*

Great read. All the good behind the scenes stuff. The book captures the essence of F1. The authors nailed it!!!

### ⭐⭐⭐⭐⭐ A Brilliant Deep Dive into How Formula 1 Reinvented Itself
*by D***N on January 1, 2026*

The Formula is a smart, compelling look at how Formula 1 transformed from a niche, tradition-bound sport into a global entertainment powerhouse. Rather than focusing only on the cars or the drivers, the book pulls back the curtain on the visionaries, risk-takers, and disruptors who reshaped F1 into the modern spectacle we see today. What makes this book stand out is how well it connects business, technology, and culture. It captures the tension between heritage and innovation, showing how data, media strategy, and bold leadership redefined the sport’s trajectory—without losing the soul that made it special in the first place. Well-researched, fast-paced, and genuinely insightful, this is a must-read for anyone interested in Formula 1, sports business, or how legacy institutions evolve in a modern world. An easy five stars.

## Frequently Bought Together

- The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport
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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-02*