---
product_id: 6037064
title: "Maidenform Womens Love The Lift Demi Strapless Multiway 09417 Bras, Latte Lift, 38B US"
brand: "maidenform"
price: "¥8182"
currency: JPY
in_stock: true
reviews_count: 13
category: "Maidenform"
url: https://www.desertcart.jp/products/6037064-maidenform-womens-love-the-lift-demi-strapless-multiway-09417-bras
store_origin: JP
region: Japan
---

# Custom Lift by Cup Size 6-Way Convertible Straps Stay Put Power Band Maidenform Womens Love The Lift Demi Strapless Multiway 09417 Bras, Latte Lift, 38B US

**Brand:** maidenform
**Price:** ¥8182
**Availability:** ✅ In Stock

## Summary

> 👗 Elevate your elegance—lift, support, and style that won’t quit!

## Quick Answers

- **What is this?** Maidenform Womens Love The Lift Demi Strapless Multiway 09417 Bras, Latte Lift, 38B US by maidenform
- **How much does it cost?** ¥8182 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/6037064-maidenform-womens-love-the-lift-demi-strapless-multiway-09417-bras)

## Best For

- maidenform enthusiasts

## Why This Product

- Trusted maidenform brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Durable Comfort Fabric:** Soft nylon-elastane blend with high stretch offers breathable support that moves with you.
- • **Seamless Demi Coverage:** Lightly lined demi cups deliver smooth, no-show shaping under any outfit.
- • **Unshakable Stay-Put Design:** ComfortGrip lining and Power Band ensure zero slipping—confidence that lasts all day.
- • **Versatile Multiway Styling:** Six strap configurations let you customize your look from strapless to halter and beyond.
- • **Tailored Lift for Every Cup:** Experience personalized lift from A to D cups, sculpting your silhouette flawlessly.

## Overview

The Maidenform Love the Lift Custom Lift Strapless Bra combines innovative cup-specific lift technology with a Stay Put Power Band and ComfortGrip lining to deliver all-day support without slipping. Featuring lightly lined demi cups and an underwire for smooth shaping, this bra offers six versatile strap configurations for ultimate styling flexibility. Crafted from a breathable nylon-elastane blend, it’s designed for comfort, durability, and a flawless fit across a wide size range, making it perfect for weddings, special events, or everyday wear.

## Description

Meet our Maidenform® Love the Lift® Custom Lift® Strapless Bras for women – designed to stay put while giving you shape and support you can count on. Its Stay Put Power Band and ComfortGrip® lining help keep your bra in place, so you can move confidently without slipping or adjusting. Custom Lift® technology provides a personalized boost by bra cup size – from an ultimate lift for A cups to a natural lift for D cups – while underwire support and lightly lined demi coverage bra cups create a smooth, no-show look under clothes. Convertible, removable straps let you wear it multiple ways: strapless, halter, crisscross, one shoulder, classic, or cross one shoulder, making it a true multiway bra essential. Tailored bra cups enhance comfort and invisibility, so whether you’re wearing it for weddings, special events, or everyday outfits, you’ll get a fabulous fit and stay-up confidence all day.

Review: exactly what I needed; fit well - I have this in size 34B, color "latte." I needed a strapless bra to go with a sleeveless dress so I bought this. As it turns out, this comes with straps you can put on, so I have used it both ways since it is one of the few bras I have that fit right now (recently lost 40 pounds...). I like it a lot. This is a little tighter than the 34Bs (non strapless) I have from Victoria's Secret, but whether that is a sizing issue or a matter relating to the fact that it's strapless, I can't say. (For what it's worth, I do find that VS bras fit me a little differently than other brands.) At any rate, this one has an excellent fit for a strapless bra and that is mainly what I wanted it for. The color "latte" is a reasonable approximation of a flesh tone for me so I don't have to worry about it showing through thinner clothing. It is a little bit difficult to put the straps on and take them off, but on the other hand, they stay in place once they're on, and you do want that, of course. The fit is great. It is a bit stiff between the cups, but that helps it stay up and provide support when you are not using the straps. It has a silicone strip around the top to help keep things in place and not slipping. So far it has survived washing. I am not as careful with my bras as a lot of people; I throw them in the washing machine on delicate (cold water, no lingerie bag) and then hang to dry. And it has been fine. I know it won't have the same longevity as if I handwashed it, but I don't have the patience for handwashing. The fabric is nice and smooth and this is comfortable to wear. It is well made, with even stitching and no pulls or holes or loose seams. If I find myself needing another one of these, I would definitely buy this same style/brand again.
Review: Durable and Comfy! - was looking for a simple yet durable strapless bra and this did the job. the padding was perfect and had great support all night. true to size. i had full coverage and no issues with how my outfit looked. worth the money. the material is a bit thicker and cotton like feel but did not have any issues with comfortability. comes with straps to that you can put on if needing to do a one shoulder look or a cross back look.

## Features

- CUSTOM LIFT BY CUP SIZE - These bras for women deliver a personalized boost with ultimate lift for A cups, enhanced lift for B cups, moderate lift for C cups, and natural lift for D cups, creating a flattering, tailored silhouette for every size.
- STAY PUT POWER BAND - ComfortGrip lining and the Stay Put Power Band are designed to keep this strapless underwire bra in place without slipping, so you can move confidently through your day without constant readjustments or discomfort.
- LIGHTLY LINED DEMI COVERAGE - Tailored demi cups give this bra for women a smooth, no-show look under clothing while offering structured shaping, comfortable support, and coverage that flatters without adding unwanted bulk to your outfits.
- SUPPORTIVE UNDERWIRE - This strapless bra offers the shaping and lift benefits of an underwire with all-day comfort, making it a reliable choice for weddings, special events, or everyday wear when you need both style and dependable support.
- MULTIWAY CONVERTIBLE STRAPS - Enjoy six ways to wear it: strapless, classic, crisscross, halter, one shoulder, or cross one shoulder, giving you versatile styling options that make this bra for women a go-to for multiple outfits and occasions.
- COLORS & SIZE RANGE - Available in lots of options, from black bras, white bras, and nude bras, this strapless bra offers a wide size range to fit smaller cups through full busts, giving every woman a flattering, supportive option for strapless and multiway bra styling needs.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00C1E0WHE |
| Age Range Description | Adult |
| Apparel Closure Orientation | Back |
| Apparel Closure Type | Hook & Eye |
| Apparel Fabric Stretch | High Stretch |
| Apparel Fabric Weight Class | Lightweight |
| Back Style | Strapless |
| Best Sellers Rank | #10,335 in Clothing, Shoes & Jewelry ( See Top 100 in Clothing, Shoes & Jewelry ) #211 in Everyday Bras |
| Bra Cup Coverage | Demi |
| Bra Design | Bandeau |
| Bra Function | everyday |
| Bra Padding Level | Light |
| Brand Name | Maidenform |
| Care instructions | Hand Wash Only |
| Closure type | Hook & Eye |
| Color | Latte Lift |
| Customer Reviews | 3.9 out of 5 stars 9,822 Reviews |
| Fabric Type | 81% Nylon, 19% Elastane |
| Fabric type | 81% Nylon, 19% Elastane |
| Fit Type | fitted |
| Fit to Size Sentiment | Positive |
| Garment Size Country | United States |
| Global Trade Identification Number | 00014671143577 |
| Included Components | Strap |
| Inner Material | Nylon/Elastane |
| Item Weight | 3.84 Ounces |
| Life Event | Wedding |
| Manufacturer | Maidenform Women's IA - Bras |
| Manufacturer Part Number | 9417-Latte Lift |
| Material Opacity | Opaque |
| Material Type | Nylon/elastane |
| Model Name | Maidenform Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive |
| Neck Style | straight |
| Occasion Type | Birthday, Wedding |
| Origin | Imported |
| Pattern | Solid |
| Product Care Instructions | Hand Wash Only |
| Seasons | Back_To_School |
| Sleeve Length Description | Sleeveless |
| Sport Type | Outdoor Lifestyle |
| Strap Type | Strapless |
| Style Name | Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive |
| Style Number | 9417 |
| Support Level | High Support |
| Total Product Quantity | 1 Count |
| UPC | 014671143577 |
| Underwire Type | underwire |
| Unit Count | 1 Count |

## Images

![Maidenform Womens Love The Lift Demi Strapless Multiway 09417 Bras, Latte Lift, 38B US - Image 1](https://m.media-amazon.com/images/I/51fA343sTDL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ exactly what I needed; fit well
*by S***O on October 16, 2016*

I have this in size 34B, color "latte." I needed a strapless bra to go with a sleeveless dress so I bought this. As it turns out, this comes with straps you can put on, so I have used it both ways since it is one of the few bras I have that fit right now (recently lost 40 pounds...). I like it a lot. This is a little tighter than the 34Bs (non strapless) I have from Victoria's Secret, but whether that is a sizing issue or a matter relating to the fact that it's strapless, I can't say. (For what it's worth, I do find that VS bras fit me a little differently than other brands.) At any rate, this one has an excellent fit for a strapless bra and that is mainly what I wanted it for. The color "latte" is a reasonable approximation of a flesh tone for me so I don't have to worry about it showing through thinner clothing. It is a little bit difficult to put the straps on and take them off, but on the other hand, they stay in place once they're on, and you do want that, of course. The fit is great. It is a bit stiff between the cups, but that helps it stay up and provide support when you are not using the straps. It has a silicone strip around the top to help keep things in place and not slipping. So far it has survived washing. I am not as careful with my bras as a lot of people; I throw them in the washing machine on delicate (cold water, no lingerie bag) and then hang to dry. And it has been fine. I know it won't have the same longevity as if I handwashed it, but I don't have the patience for handwashing. The fabric is nice and smooth and this is comfortable to wear. It is well made, with even stitching and no pulls or holes or loose seams. If I find myself needing another one of these, I would definitely buy this same style/brand again.

### ⭐⭐⭐⭐⭐ Durable and Comfy!
*by M***A on September 23, 2025*

was looking for a simple yet durable strapless bra and this did the job. the padding was perfect and had great support all night. true to size. i had full coverage and no issues with how my outfit looked. worth the money. the material is a bit thicker and cotton like feel but did not have any issues with comfortability. comes with straps to that you can put on if needing to do a one shoulder look or a cross back look.

### ⭐⭐⭐⭐ Very small
*by J***I on April 10, 2026*

I read reviews and saw it runs small so I ordered a 36 which should have been big and still had to strap it on the widest setting. It doesn’t come with an extender either. It does come with straps. I would say the cup size runs small, too. I definitely should have gone up one. It’s a padded bra, stays up fairly well and is a flattering shape.

## Frequently Bought Together

- Maidenform Women's Custom Lift Strapless Underwire Bra
- Maidenform Women's One Fab Fit Modern Demi Underwire T-Shirt Bra
- Maidenform Women's Full Coverage Strapless Underwire Bra

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.jp/products/6037064-maidenform-womens-love-the-lift-demi-strapless-multiway-09417-bras](https://www.desertcart.jp/products/6037064-maidenform-womens-love-the-lift-demi-strapless-multiway-09417-bras)

---

*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-10-15*