---
product_id: 603270665
title: "New York, Build A Brow: 2 in 1 Brow Pen + Sealing Gel, Real-looking, Fuller Brows, Waterproof, Sweat- & Smudge-resistant, 24H Wear, Vegan Formula, Shade 250: Blonde"
brand: "maybelline"
price: "¥2452"
currency: JPY
in_stock: true
reviews_count: 13
url: https://www.desertcart.jp/products/603270665-new-york-build-a-brow-2-in-1-brow-pen
store_origin: JP
region: Japan
---

# 24H waterproof wear 100% vegan formula Ultra-precision pen tip New York, Build A Brow: 2 in 1 Brow Pen + Sealing Gel, Real-looking, Fuller Brows, Waterproof, Sweat- & Smudge-resistant, 24H Wear, Vegan Formula, Shade 250: Blonde

**Brand:** maybelline
**Price:** ¥2452
**Availability:** ✅ In Stock

## Summary

> ✨ Build brows that wow all day long!

## Quick Answers

- **What is this?** New York, Build A Brow: 2 in 1 Brow Pen + Sealing Gel, Real-looking, Fuller Brows, Waterproof, Sweat- & Smudge-resistant, 24H Wear, Vegan Formula, Shade 250: Blonde by maybelline
- **How much does it cost?** ¥2452 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/603270665-new-york-build-a-brow-2-in-1-brow-pen)

## Best For

- maybelline enthusiasts

## Why This Product

- Trusted maybelline brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Shade-Perfect Match:** Available in 6 versatile shades including Blonde 250 to complement every brow tone.
- • **Flawless 24-Hour Hold:** Sweat, smudge, and humidity-proof for brows that stay perfect from dawn to dusk.
- • **Two-Step Brow Perfection:** Fill sparse areas then sculpt and seal with clear gel for a polished finish.
- • **Precision Hair-Like Strokes:** Ultra-fine pen mimics natural brow hairs for a fuller, authentic look.
- • **Vegan & Ophthalmologist Tested:** Clean, cruelty-free formula safe for sensitive eyes and skin.

## Overview

Maybelline New York Build A Brow is a 2-in-1 brow pen and sealing gel designed to create natural, fuller-looking eyebrows with ultra-precision strokes. Its waterproof, sweat- and smudge-resistant formula ensures up to 24 hours of flawless wear. Vegan and ophthalmologist tested, it offers a clean, cruelty-free solution available in six shades, including Blonde 250, perfect for professional millennials seeking effortless, long-lasting brow perfection.

## Description

Product Description Meet Build-A-Brow! The 2-in-1 brow pen + sealing gel that builds a fuller brow in just 2 easy steps. This waterproof eyebrow makeup delivers reallooking, fuller brows for up to 24 hour wear. In fact, brows look so real you can’t tell its makeup! It’s also sweat-resistant, smudge-resistant and humidity-proof. Its ultra-precision pen creates hair-like strokes to mimic the look of actual brow hair, and its clear sealing gel locks brows in place with a non-crunchy finish. Available in six brow shades for every brow type. Vegan Formula: no animal-derived ingredients. Ophthalmologist tested. Ingredients Water/Water, Glycerin, Alcohol, Phenoxyethanol, Caprile Glycol, PEG/PPG-14/4 DIMETHICONE • PVP, Laureth 21, Sodium Dehydroacetate, PEG-40 Hydrogenated OR OIL • Propylene Glycol • Pentaerithrityl TETRA-DI-T-BUTYL HYDROXYDROCINNAMATE • TRI ISOPROPANOLAMINE ● [+/- MAY CONTAIN: CI 77266 [NANO] / BLACK 2 • CI 16035 / RED 40 • CI 1999 140 / YELLOW 5 • CI 42090 / BLUE 1] P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Step 1: Flick pen upwards to create hair-like strokes and fill in sparse areas. Let product dry. Step 2: Use clear gel to sculpt brows into desired shape and seal for up to 24 hour wear. Safety Warning Please see back of pack for the latest ingredients list. See more

## Features

- Achieve real-looking brows that seem natural. Brows so genuine, you can't tell it's makeup!
- Lasts up to 24 hours; sweat, smudge & humidity proof for perfect brows all day
- Application: Step 1: Flick pen, fill sparse areas & dry. Step 2: Sculpt with gel for shape & 24H seal
- Vegan formula, no animal-derived ingredients; ophthalmologist tested & available in 6 shades
- Contents: 1x Maybelline New York Build A Brow Shade 250 Blonde

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Asin | B0CJ5GFQZL |
| Delivery Information | We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Item Model Number | QOG-MK-May-81302 |
| Manufacturer | Maybelline New York |
| Package Dimensions | 13.3 x 4 x 1.9 cm; 10 g |

## Product Details

- **Age range (description):** Adult
- **Brand:** Maybelline
- **Colour:** BLONDE
- **Item form:** Gel
- **Material feature:** Vegan
- **Number of items:** 1
- **Package type:** Box
- **Product benefits:** Long-lasting, smudge-proof, waterproof brow definition and fullness with a natural finish
- **Skin tone:** All
- **Unit count:** 15.3 gram

## Images

![New York, Build A Brow: 2 in 1 Brow Pen + Sealing Gel, Real-looking, Fuller Brows, Waterproof, Sweat- & Smudge-resistant, 24H Wear, Vegan Formula, Shade 250: Blonde - Image 1](https://m.media-amazon.com/images/I/51FhM8QJ-9L.jpg)

## Available Options

This product comes in different **Colour Name, Size Name** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect product for natural looking brows that last all day!
*by  on Reviewed in the United Kingdom 5 May 2026*

This has been my go-to brow product for years now. It is double sided, I use the ‘glue’ styling side first to style my brows into shape and wait a few minutes for it to dry before using the brown brush tip side to gently draw hair strokes.It looks so natural and you can apply as much or as little as you want for your own style. I find the product lasts really well throughout the day with no fading or smudging, which can happen with some other similar products.I have oily skin and this does not budge!! My skin is also sensitive to certain ingredients but this does not irritate my skin at all. Each tube lasts me at least 6 months even with daily use, and it does not dry up between uses so your money goes a long way.It’s easy to remove at the end of the night with a cleansing balm or makeup remover. I hope they never discontinue this product as it’s a holy grail item for me!

### ⭐⭐⭐⭐⭐ Lovely precise brow pen
*by  on Reviewed in the United Kingdom 20 March 2026*

Brilliant for building brows if, like me, you have very light or sparse brows. Either use this for the whole brow, although this method I found to look heavy, too dark & unnatural. I went in with a lighter, filler type product firstly (powder fillers or a pencil works well to control shade & the initial placement), then use this product to accentuate & finish drawing in fine, realistic looking hairs throughout. Good staying power too Simple yet effective 👌

### ⭐⭐⭐⭐ Great product
*by  on Reviewed in the United Kingdom 3 June 2026*

Great product, lasts a good length of time but does smudge slightly when applying the clear end over the top

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-08-18*