Ito En Matcha Green Tea Japanese Matcha Powder, Unsweetened, 2 Ounce

This green tea powder was made into a beautiful homemade green tea ice cream. A family favourite.

I’ve bought this matcha 4+ times, so I think I’ve officially found my go-to!! I’ve tried several other popular matcha brands on Amazon, including Charism, but Ito En is the one I keep coming back to. The flavor is exactly what I want from matcha: a distinct savory, green, slightly seaweedy flavor, a subtle bitterness, and a gentle sweet green-tea finish. It actually tastes like matcha instead of getting lost behind sweetness or milk. And the aroma is sooo good — that fresh, seaweedy matcha smell is genuinely one of my favorite things about opening the bag. This was also the matcha that convinced me to buy a traditional bamboo whisk. It makes a fantastic latte too! That was a big deal for me because the Charism matcha I tried was much more delicate and subtle, and its flavor practically disappeared in a latte. Ito En has enough flavor and character to still shine through the milk. The color is beautiful as well — that vibrant emerald green you want to see from a matcha — and the resealable ziplock-style bag is great for keeping it closed between uses. My only sort-of downside is that I wish the bag were bigger because I go through it quickly. But honestly, I think the smaller package is also a plus for matcha since I’d rather finish it while it’s fresh than have an opened bag sitting around for ages. For daily drinking, I think this is an excellent value and an easy recommendation. I’ve also tried several other Ito En products, including their matcha tea bags and Oi Ocha, and I’ve consistently found their quality excellent. But this matcha is the one that turned me into a repeat customer — and the one I’ll keep buying.

the same quality of the sachets, perhaps not as fresh

I’ve tried quite a few matcha powders, and this one really impressed me. The color is a vibrant, rich green, which already tells you it’s high quality. The texture is very fine and blends smoothly without clumps, even with just a whisk or shaker. The taste is clean and balanced — slightly earthy, but not bitter. I can drink it both as a traditional matcha with water and as a matcha latte, and it works perfectly either way. It gives a calm, steady energy boost without the jitters you get from coffee. I also noticed it feels gentle on the stomach, which is a big plus for me. Overall, this is a great option if you’re looking for a good everyday matcha that still feels premium. Definitely recommend!

Good taste with reasonable price, but a little bit bitter.