The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition

One of my favorite podcasters, entrepreneur and professor Scott Galloway regularly says about Artificial Intelligence (AI):"You're not going to lose your job to AI, you're going to lose your job to someone who knows how to use AI."In my nearly 40 years in professional sales, this is the third time I’ve heard predictions that technology is going to take over my profession(Neil Rackman I'm still waiting for those 8M sales jobs to be eliminated that you forecasted in 2010) including:1997 - The Internet2010 - Social Selling2024 - AII was skeptical then, and I remain skeptical now.So when two of my favorite sales authors, Jeb Blount and Anthony Iannarino announced that they were writing a book on AI in sales, I knew that not only was some truth going to be dropped but also that they were going to show the world of professional selling how to take this tech and EMPOWER sales professionals not eliminate them.What I love about this book is that it dispels the number one lie that is being spread in the sales tech industry: "This amazing new AI-based (product name) will eliminate the time and hassle of prospecting!!!!" Just like social selling was going to eliminate prospecting... and email... and video.... and........Jeb and Anthony make it very clear, that AI when used well will enhance your prospecting, research, discovery, and closing NOT REPLACE IT. Think about it, if a $19.95 per month ChatGPT account could do the job, why is your company going to pay you???????The most useful aspect of this book is the examples of prompts that you can use in any large language model to help make your job more effective. From prompts to help with research, to prompts that help generate questions. From prompts to help compare competitors to prompts to give you feedback on your writing, this book arms you to become a power user of these new tools.So let's all agree, that if you are a TRUE sales professional, these new tools will not replace you. But if you are a TRUE sales professional, these new tools will make you more effective, more trusted, and even more successful.