Clairol Bold & Bright Permanent Hair Dye, 28 Wild Blackberry Hair Color, Pack of 1

This color is AMAZING! I love this product! One box covers all my thick hair, past my shoulders. Looks amazing! Lasts longer than most color and a great price! I added black low-lights of the same brand and they look amazing together!

Love the color. Has lasted quite a while. And way cheaper than those expensive brands.

I love the wild blackberry color. It does bleed for at least a week after coloring. I sweat a lot and I will get blue streaks down my skin and I have stained a few pillowcases and washrags. I don't care. I don't use the brightener packet it comes with because I don't think it does anything, the color stays bright without it.

My hair is dark towards the ends and lighter at the top and it looks so cute! Lost a star for me though because it left my hair a bit dry, it had a strong smell, and it was tingly on my dry scalp.

Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with a bit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple!

The color was nice and bright, and easy to put on. I will buy it again

This is a fantastic rich color. Very easy to apply and maintain. The vibrant color lasted me 2 months or more.

My hair is frazzled from getting blonde highlites so I wanted to try something new for fall/winter. I like this color it’s pretty dark, esp for having really light hair before (my hair was a dark blonde light brown before I used this) still came out pretty dark. This is the “guava/magenta”. It did dye my greys pretty good. Only thing I didn’t like is when I run my fingers through it my hands are pink.