ICONIC LONDONUnderglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

Prime day didn’t fail me with this one, I love this stuff so much. I use this daily and it assists SO well for dry skin. I do daily routines to attempt to give needed moisture to my 34 year old face and nothing seems to truly assist. This however, makes my skin FEEL amazing and it lasts through the day. It may be a primer but it really soaks into my skin and I immediately feel a difference, as well as the nice smell attached to it. The glow aspect I could honestly care less about. I do notice a slight difference in quality from this one vs in store purchase but it still works, just a little harder to mix (seems thicker?) but overall 10/10 and will continue to purchase. This has truly been a saving Grace to my face lol.

The best primer ever. It’s so good you can almost use it without foundation on top. It leaves skin silky smooth and smells delicious. Im addicted. I have mature skin but this leaves me glowing and healthy looking. LOVE it.

The ICONIC LONDON Underglow Blurring Primer is everything I didn’t know I needed! It gives my skin the most beautiful, soft-focus glow while blurring imperfections and minimizing the look of pores. My makeup applies smoother and lasts longer, but I also love wearing it alone for a radiant, healthy look. The texture is lightweight, the universal shade blends perfectly, and I love that it’s cruelty-free and vegan.The only downside is the dropper—it doesn’t dispense the product very well and can be a bit frustrating. But the formula itself is so good, it’s worth working around. Definitely a must-have in my routine!

I love it! I was so excited to get Iconic Underglow & I wasn’t disappointed. I don’t like wearing a lot of makeup so this is perfect. It definitely gives a nice healthy glow & blurs nicely without feeling greasy or heavy. I put it on this morning and decided I wanted a little more glow so I blended in more & it was perfect, lasting all day long without fading or sliding off in the Florida heat. I only added blush lip stain and mascara but it felt natural glowy & soft. The scent is nice & the glow is perfect like a model’s. The dropper doesn’t dispense well but I don’t care I love the product too much. This product is perfect to wear alone or as a nice under glow base prior to your foundation. Perfect for your wedding day, date night & even the beach. I’m so happy ai took the chance & got Ionic..so worth it..

I have dry, sensitive, extremely reactive skin that recently thought it would be funny to be oily for literally no reason. YAY! Wore this with the matching skin tint and a professional makeup artist couldn't stop raving about how "glowing" and "professional " my skin looked. I was sold! Do yourself a favor: put the primer on by hand and make sure it's fully absorbed before adding the skin tint with a makeup wedge, blending completely. Once the rest of your makeup is done, use the glow setting spray. I set my look at 6:30 am, got home for 9 pm and it still looked amazing! Im blown away and will definitely repurchase.

I don't have money to throw away I'm sending this back I recently purchased super goopy I think it's called it's a sunscreen number 40 $38 beautiful beautiful sheer gloss recommended by Niki larose she's a makeup artist on YouTube check her out she makes recommendations for all kinds of drugstore items that's why I looked at this she wasn't impressed either as far as I can remember but anyway I used the sunscreen and then I used the L'Oreal hyaluronic over it those two items is all you need and maybe a finishing powder I used the Max Factor but I also recently purchased the finishing powder by L'Oreal this London stuff I don't know I think it was crap personally I don't have enough time to spend on something that doesn't work and I don't have enough money to spend on crap that doesn't work either so that's my take on it it gets one star only because it arrived in the mail I wouldn't take it for free

I recently tried the ICONIC LONDON Underglow Blurring Primer and was happily surprised by its texture. I anticipated it being somewhat watery, but it isn't—rather, it blends effortlessly and feels wonderful beneath makeup. The universal shade suited my skin tone nicely, and it effectively blurs imperfections while providing a subtle radiant glow.That being said, I'm rating it 3 stars primarily due to the packaging. I'm not keen on having to squeeze the product out like an eyedropper. While it's not a dealbreaker, I personally would prefer a more user-friendly option—such as a push-top or pump applicator—for better control and less mess.In summary, it's a solid primer that performs well; I just wish the packaging method reflected the quality of the product.

I was surprised at how this instantly minimized the appearance of the pores on my face. I have very large pores and after using this they looked very blurred making them way less noticeable. The product is lightweight and smooth and it absorbs pretty quickly into the skin. It seems to work really well and it moistures my skin as well and gives it a subtle glow. It also has no scent which is good if you're sensitive to smells (I'm not)