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🔥 Own the story behind the style — streetwear’s past, present & future in one iconic volume!
This is Not Fashion: Streetwear Past, Present and Future is a visually rich, expertly curated chronicle of streetwear’s evolution from its 1972 origins to a global cultural and economic powerhouse. Featuring over 300 illustrations, insider interviews, and a deep dive into diverse subcultures, it offers professionals a unique lens on fashion’s most influential movement.

| ASIN | 0500292442 |
| Best Sellers Rank | 359,110 in Books ( See Top 100 in Books ) 361 in Fashion History 505 in Fashion & Style (Books) 1,041 in Fashion Design |
| Customer reviews | 4.6 4.6 out of 5 stars (149) |
| Dimensions | 19.8 x 24.9 x 4.23 cm |
| Edition | Illustrated |
| ISBN-10 | 0141183888 |
| ISBN-13 | 978-0500292440 |
| Item weight | 1.05 kg |
| Language | English |
| Print length | 304 pages |
| Publication date | 15 Feb. 2018 |
| Publisher | Thames and Hudson Ltd |
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