---
product_id: 586033414
title: "Feria Power Reds Permanent Haircolour Gel, R121.9cm tense Deep Auburn, R48 Power Reds Intense Deep Auburn/Red Velvet"
brand: "l'oreal paris"
price: "¥11864"
currency: JPY
in_stock: true
reviews_count: 5
category: "L'oreal Paris"
url: https://www.desertcart.jp/products/586033414-feria-power-reds-permanent-haircolour-gel-r121-9cm-tense-deep
store_origin: JP
region: Japan
---

# Feria Power Reds Permanent Haircolour Gel, R121.9cm tense Deep Auburn, R48 Power Reds Intense Deep Auburn/Red Velvet

**Brand:** l'oreal paris
**Price:** ¥11864
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Feria Power Reds Permanent Haircolour Gel, R121.9cm tense Deep Auburn, R48 Power Reds Intense Deep Auburn/Red Velvet by l'oreal paris
- **How much does it cost?** ¥11864 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/586033414-feria-power-reds-permanent-haircolour-gel-r121-9cm-tense-deep)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Directions Always refer to the insert inside the product for detailed application instructions.

Review: Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?
Review: I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on desertcart at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI： it will dye the floor and the wall!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00C8EOYM6 |
| ASIN  | B00C8EOYM6 |
| Best Sellers Rank | 209,294 in Beauty ( See Top 100 in Beauty ) 2,671 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | Red |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,814) |
| Customer reviews | 4.5 4.5 out of 5 stars (1,814) |
| Date First Available | 15 Sept. 2014 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Item dimensions L x W x H | 7 x 8.9 x 16.5 centimetres |
| Item model number | R48 |
| Item model number  | R48 |
| Item weight | 10.1 Ounces |
| Package Weight | 0.29 Kilograms |
| Package dimensions | 16.8 x 9.1 x 7.2 centimetres |
| Product Dimensions | 6.99 x 8.89 x 16.51 cm; 286.33 g |
| Product Dimensions  | 6.99 x 8.89 x 16.51 cm; 286.33 g |
| Speciality | Permanent |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** Red
- **Full cure time:** 45 Minutes
- **Hair type:** All
- **Item form:** Cream
- **Material feature:** Ammonia-free, Peroxide-free, Long-lasting
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Permanent Hair Coloring
- **Unit count:** 1.0 Count

## Images

![Feria Power Reds Permanent Haircolour Gel, R121.9cm tense Deep Auburn, R48 Power Reds Intense Deep Auburn/Red Velvet - Image 1](https://m.media-amazon.com/images/I/81yibWkhLZL.jpg)

## Questions & Answers

**Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?**
A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

**Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?**
A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. 
I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again.
For best results with any home hair color:
First, wash and deep condition your hair a couple of days prior to coloring.
Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair.
After coloring wash your hair only in cool to lukewarm water. Don’t use hot water!
Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color.
Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. 
And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

**Q: does this help cover grey?**
A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

**Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?**
A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde.
I still really miss my auburn color!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by A***C on 8 March 2025*

Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?

### ⭐⭐⭐⭐ Review
*by W***Y on 18 December 2025*

I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI： it will dye the floor and the wall!

### ⭐ Review
*by V***S on 6 December 2025*

I bought it and tried it the same way they mentioned in the instructions. but unfortunately it didn’t work for me. I won't recommend this to anyone

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-11*