---
product_id: 58194582
title: "Atari Inc.: Business is Fun"
price: "¥9490"
currency: JPY
in_stock: true
reviews_count: 13
url: https://www.desertcart.jp/products/58194582-atari-inc-business-is-fun
store_origin: JP
region: Japan
---

# Atari Inc.: Business is Fun

**Price:** ¥9490
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Atari Inc.: Business is Fun
- **How much does it cost?** ¥9490 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/58194582-atari-inc-business-is-fun)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Buy Atari Inc.: Business is Fun by Vendel, Mr. Curt, Goldberg, Mr. Marty (ISBN: 9780985597405) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Thorough and fascinating. Great book - Having watched Easy to Learn, Hard to Master I was fascinated to learn more about Atari. This literally has everything I wanted to know in it. Incredible detail to the point that I don't know how they got it all. Fantastic. Really enjoying reading it. Thank you
Review: Great read but... - I thoroughly enjoyed this book. I remember a lot of the Atari history and have owned a number of Atari computers and enjoyed reading about their creation. Lots of stories, well constructed narrative with good timeline etc. Nearly 800 pages (text plus large picture selections at ends of chapters), this book is certainly comprehensive. While quite readable it could have done with firmer editorial hand (some of the writing is sloppy). Also the largest flaw is the disregard with which the pictures were reproduced. Potentially the best part of the book, the large selection of photographs are very poorly reproduced. I can understand that for cost reasons only black and white images were used but I do think that within this constraint the pictures could still have been better. I would still highly recommend the book to those interested in Atari history and would put it on a par with Brian Bagnall's history of Commodore (2nd edition) although the production quality of that book is far superior.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 936,918 in Books ( See Top 100 in Books ) 956 in Company Histories 5,091 in Business & Economic History |
| Book 1 of 1  | Complete History of Atari |
| Customer reviews | 4.3 4.3 out of 5 stars (205) |
| Dimensions  | 16.99 x 4.6 x 24.41 cm |
| ISBN-10  | 0985597402 |
| ISBN-13  | 978-0985597405 |
| Item weight  | 1.25 kg |
| Language  | English |
| Print length  | 800 pages |
| Publication date  | 25 Nov. 2012 |
| Publisher  | Syzygy Press |

## Images

![Atari Inc.: Business is Fun - Image 1](https://m.media-amazon.com/images/I/51SHrkfchSL.jpg)
![Atari Inc.: Business is Fun - Image 2](https://m.media-amazon.com/images/I/51ajKkClgRL.jpg)
![Atari Inc.: Business is Fun - Image 3](https://m.media-amazon.com/images/I/71n9+eQ8KRL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Thorough and fascinating. Great book
*by T***Y on 28 June 2020*

Having watched Easy to Learn, Hard to Master I was fascinated to learn more about Atari. This literally has everything I wanted to know in it. Incredible detail to the point that I don't know how they got it all. Fantastic. Really enjoying reading it. Thank you

### ⭐⭐⭐⭐ Great read but...
*by T***G on 4 March 2013*

I thoroughly enjoyed this book. I remember a lot of the Atari history and have owned a number of Atari computers and enjoyed reading about their creation. Lots of stories, well constructed narrative with good timeline etc. Nearly 800 pages (text plus large picture selections at ends of chapters), this book is certainly comprehensive. While quite readable it could have done with firmer editorial hand (some of the writing is sloppy). Also the largest flaw is the disregard with which the pictures were reproduced. Potentially the best part of the book, the large selection of photographs are very poorly reproduced. I can understand that for cost reasons only black and white images were used but I do think that within this constraint the pictures could still have been better. I would still highly recommend the book to those interested in Atari history and would put it on a par with Brian Bagnall's history of Commodore (2nd edition) although the production quality of that book is far superior.

### ⭐⭐⭐⭐⭐ Lots of details and contents, the definitive Atari history book!
*by L***O on 2 December 2012*

I was waiting for this to come out since months and the book was well worth it. Hundreds of pages of facts, anecdotes, documents and pictures (of both well known products and of rare prototypes etc) make this the definitive Atari book for serious game historians and fans. B&W pictures are the only flaw I can think of it right now, it really is a great compendium of the history of this great company.

## Frequently Bought Together

- Atari Inc.: Business is Fun
- Art of Atari
- Adventure: The Atari 2600 at the Dawn of Console Gaming

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.jp/products/58194582-atari-inc-business-is-fun](https://www.desertcart.jp/products/58194582-atari-inc-business-is-fun)

---

*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-01-30*