---
product_id: 5790427
title: "Veterinary Formula Smart Coat Complex Snow White Shampoo for Dogs and Cats, 17 Fl oz – Gently Remove Stains and Yellowing Without Bleach or Peroxide – Cleans, Deodorizes, and Brightens White Coats"
brand: "veterinary formula"
price: "¥4529"
currency: JPY
in_stock: true
reviews_count: 8
category: "Veterinary Formula"
url: https://www.desertcart.jp/products/5790427-veterinary-formula-smart-coat-complex-snow-white-shampoo-for-dogs
store_origin: JP
region: Japan
---

# Patented optical brighteners No bleach/peroxide, Vitamin E & green tea Long-lasting blue coral citrus scent Veterinary Formula Smart Coat Complex Snow White Shampoo for Dogs and Cats, 17 Fl oz – Gently Remove Stains and Yellowing Without Bleach or Peroxide – Cleans, Deodorizes, and Brightens White Coats

**Brand:** veterinary formula
**Price:** ¥4529
**Availability:** ✅ In Stock

## Summary

> 🐾 Elevate your pet’s glow game — because white coats deserve VIP treatment!

## Quick Answers

- **What is this?** Veterinary Formula Smart Coat Complex Snow White Shampoo for Dogs and Cats, 17 Fl oz – Gently Remove Stains and Yellowing Without Bleach or Peroxide – Cleans, Deodorizes, and Brightens White Coats by veterinary formula
- **How much does it cost?** ¥4529 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/5790427-veterinary-formula-smart-coat-complex-snow-white-shampoo-for-dogs)

## Best For

- veterinary formula enthusiasts

## Why This Product

- Trusted veterinary formula brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Safe for All Your Pets:** pH balanced for dogs, cats, and horses; won’t interfere with flea & tick treatments.
- • **Lasting Freshness All Day:** Blue coral citrus fragrance with patented extenders keeps your pet smelling irresistibly fresh long after bath time.
- • **Gentle Yet Powerful Formula:** Free from bleach and peroxide, enriched with Vitamin E and green tea to soothe sensitive skin.
- • **Brilliantly Brightens White Coats:** Patented optical brighteners erase yellowing & stains for a dazzling, natural white glow.
- • **Premium Care Without the Premium Price:** Veterinary-grade ingredients designed for pet parents who demand quality and value.

## Overview

Veterinary Formula Smart Coat Complex Snow White Shampoo is a 17 fl oz premium pet shampoo designed specifically for white-coated dogs, cats, and horses. It uses patented optical brighteners to safely remove yellowing and stains without harsh bleach or peroxide. Enriched with Vitamin E and green tea extract, it gently cleanses, moisturizes, and deodorizes while maintaining skin health and preserving topical flea and tick treatments. Featuring a long-lasting blue coral citrus fragrance, this pH-balanced formula delivers professional-grade whitening and freshness at an affordable price.

## Description

For white dogs and cats, finding a gentle pet shampoo that will cleanse, moisturize and brighten without the use of harsh ingredients is challenging. Snow White Shampoo for dogs and cats is specially formulated for pets with white coats to effectively remove stains and coat yellowing without using bleach or peroxide. Patented optical brighteners safely eliminate the appearance of yellowing and dingy fur while bringing out your pet’s natural bright white coat. Making you and your once not-so-white dog or cat very happy! The gentle cleansers in the 17 oz. bottle of shampoo for white dogs and cats will leave your pet’s coat clean, fresh, moisturized and shiny. The mild shampoo contains Vitamin E and green tea extract, and is pH balanced specifically for your pet’s skin. The exceptional long-lasting blue coral citrus fragrance has patented fragrance extenders so your clean and white pet will smell amazing long after bath time is over. This dog and cat shampoo is gentle enough for frequent use and will not wash away topical spot-on flea and tick treatments. For best results, follow bath with Veterinary Formula Ultra Oatmeal Moisturizing Conditioner and finish with our Gloss and Glide Detangler and Conditioner Spray. Safe for horses too. We know that your dogs and cats are more than just pets - they are part of the family - so Veterinary Formula Solutions designs premium cleansing products that pet parents can actually afford. Your pet will once again have a bright, white coat and you will like knowing that no harsh ingredients were used to get it that way – making you both happy and able to focus on more important things like snuggles, games and treats.

Review: Shampoo works wonders. - This shampoo is a game-changer for my dog. It not only leaves her smelling fresh and clean but also gives her a shiny and soft coat. I’ve tried this shampoo before, and it’s incredibly effective in removing tough stains. My dog has a habit of stealing my Mexican rice from the table, and she often gets her head stained from the rice when she pulls my dinner plate off the dining table.
Review: Does a great job at whitening fur! - We have an Akita with sebaceous adinitis, which is a skin condition that affects akitas and poodles. His skin gets very dry and itchy. Since we've started using this brand his fur and skin is doing much better. His white fur looks so bright and It smells great and the scent lingers for quite a while. Definitely recommend.

## Features

- FOR WHITE DOGS & CATS – Veterinary Formula Solutions Snow White Shampoo is specially formulated for pets with white coats. Patented optical brighteners safely eliminate yellowing, stains & dingy fur to bring out your pet’s natural bright white coat.
- LONG LASTING FRAGRANCE – The exceptional long-lasting blue coral citrus fragrance of this pet shampoo has patented fragrance extenders so your clean and white pet will smell amazing long after bath time is over.
- NO BLEACH OR PEROXIDE – This white dog shampoo contains no bleach or peroxide that might irritate your pet’s skin. With gentle Vitamin E and green tea extract, your pet’s coat will be free from stains and back to its natural bright white color.
- SAFE FOR DOGS, CATS AND HORSES – Snow White shampoo is pH balanced for your pet’s sensitive skin. It will not wash away topical spot-on flea and tick treatments. It’s shampoo for cats, dogs, and horses.
- EFFECTIVE & AFFORDABLE – Veterinary Formula Solutions products are created with premium ingredients but available at a price that pet parents can afford. We know your dogs and cats are more than just pets, because we are pet parents too.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand | Veterinary Formula |
| Customer Reviews | 4.4 out of 5 stars 12,742 Reviews |
| Item Form | Liquid |
| Material Type Free | Dye Free, Paraben Free, Sulfate Free |
| Product Benefits | Brightening, Cleansing |
| Recommended Uses For Product | Hydrating |
| Scent | Pink Grapefruit |

## Product Details

- **Brand:** Veterinary Formula
- **Scent:** Pink Grapefruit
- **Product Benefits:** Brightening, Cleansing
- **Recommended Uses For Product:** Hydrating
- **Material Type Free:** Dye Free, Paraben Free, Sulfate Free

## Images

![Veterinary Formula Smart Coat Complex Snow White Shampoo for Dogs and Cats, 17 Fl oz – Gently Remove Stains and Yellowing Without Bleach or Peroxide – Cleans, Deodorizes, and Brightens White Coats - Image 1](https://m.media-amazon.com/images/I/717ujwJdgRL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Can you use it on the black part of your dog too? Have a Bernese and I’m trying to keep his white marks white, but don’t want to lighten the black.**
A: I'm sure you can. My dog is a white palmerainian. He get dark high lights in the winter and this works to bring the white out more he gets the amber high lights in the winter. Doing and summer weather pure white. Used it 3 weeks ago still soft and clean . So I don't see why you could not use it. I just ordered more at the price it is at now before it goes back to normal price

**Q: How many minutes should i leave for shampoo to be effective?  Directions says several minutes.   Exactly how many minutes is that?**
A: Generally I soap up and work the soap for 10-15 minutes.  But we have a 60 pound standard poodle, so timing would depend on the size of your dog.

**Q: Is this cruelty free?**
A: Yes

**Q: Is it tear free?**
A: It says to avoid eyes... but so does the tear free shampoo I just bought... my guess... try it...if your dog appears to have a problem, don't use it on the dog's face.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Shampoo works wonders.
*by I***. on July 2, 2025*

This shampoo is a game-changer for my dog. It not only leaves her smelling fresh and clean but also gives her a shiny and soft coat. I’ve tried this shampoo before, and it’s incredibly effective in removing tough stains. My dog has a habit of stealing my Mexican rice from the table, and she often gets her head stained from the rice when she pulls my dinner plate off the dining table.

### ⭐⭐⭐⭐⭐ Does a great job at whitening fur!
*by J***O on December 25, 2025*

We have an Akita with sebaceous adinitis, which is a skin condition that affects akitas and poodles. His skin gets very dry and itchy. Since we've started using this brand his fur and skin is doing much better. His white fur looks so bright and It smells great and the scent lingers for quite a while. Definitely recommend.

### ⭐⭐⭐⭐ Cleans great but doesn’t whiten as good as hoped
*by K***F on September 7, 2025*

I use these daily to wipe my dog’s eyes. It does help to clean her tear stains, but it doesn’t have the whitening effect I had hoped it would. I will continue to use them, hoping I find something better to whiten her tear stained eyes

## Frequently Bought Together

- Veterinary Formula Smart Coat Complex Snow White Shampoo for Dogs and Cats, 17 Fl oz – Gently Remove Stains and Yellowing Without Bleach or Peroxide – Cleans, Deodorizes, and Brightens White Coats
- Veterinary Formula Smart Coat Complex Ultra Oatmeal Moisturizing Conditioner for Dogs, 17 Fl oz – with Colloidal Oatmeal & Jojoba – Leaves Coat Soft, Shiny, Hydrated, Strong, with Long-Lasting Scent
- Veterinary Formula Clinical Care Hot Spot & Itch Relief Medicated Shampoo for Dogs and Cats 16oz – Helps Alleviate Sensitive Skin, Scratching, and Licking of Coat

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-26*