Happy ToothHydroxyapatite Toothpaste, Fluoride Free, Natural Whitening for Kids, Toddlers and Adults, SLS Free, Enamel Safe, Dentist Formulated with Clean Ingredients, Vanilla Frosting Flavor, 3.4oz

My family has been using Happy Tooth toothpaste in combination with calcium bentonite clay for over a year. My husband and I have both suffered from poor dental health in the past (and always used the recommended fluoride toothpastes). We both had our first dental eval/cleaning since switching and we were both given surprising news - no cavities. My entire life I have disliked going to the dentist because in spite of my efforts I always had cavities, sometimes severe. This was the first visit I've had in my life where I was told my teeth looked good and did not need work. My husband as well. My 4yo daughter had some concerning tooth decay (possibly genetic as I had the same) but since switching to the Happy Tooth/bentonite clay routine her teeth are visibly improved. We will see what her dentist says at her next visit but I am optimistic. We have had others comment on our teeth looking whiter since using this toothpaste but I do not know whether that credit is to the bentonite clay or the toothpaste, or both.We have tried the vanilla, the mint brownie, and the regular mint. The adults prefer regular mint, the kids prefer vanilla. The mint brownie is okay but it is chocolate brown and it feels odd to brush your teeth with it, the taste also does not leave my mouth feeling very fresh. The regular mint is great and has a natural minty taste rather than the STRONG mint taste from traditional toothpaste.

I will review this product again later as we've only had it a few days.. but my daughter would only use the baby oragel toothpaste before (she's 5) because all the fluoride toothpastes were "too spicy" so as you can imagine her teeth need some help. As soon as we started brushing with this frosting flavor the first time she stopped and said "ITS NOT SPICY!!!" and her teeth are so much cleaner and whiter already!! They are so sparkly clean and shiny and her breath smells better. And we are just on the 4th day of using this toothpaste. So, so far I'm sold!

My kids love this toothpaste and I love that it doesn’t have fluoride. The packaging is great and easy for them to use as well. It’s never a battle to get them to actually brush their teeth because they love how this tastes so much.

I haven’t been using this toothpaste very long, but so far I have noticed that my teeth are slightly whiter, and they are certainly less sensitive. I have recommended this product to my mother as well. I hope she likes it. She has struggled to find a toothpaste that works for her.

I was looking for a toothpaste that didn't have all the extra additives and chemicals that are found in most toothpastes. This one is a good one. Initially, I was hesitant about the price but I'm glad I took a chance to try it. The taste definitely has that vanilla flavor you would associated with the advertised cupcake flavor. Although the taste is far from unpleasant, I worry about getting the full advertised benefit of using this type of toothpaste, especially since you don't get the typical "minty" or "cinnamon-like" effects and breath freshness which are associated with brushing one's teeth. This toothpaste doesn't advertise any whitening effects since the purpose of it to basically remineralize to strengthen teeth and reduce dental sensitivity. While this toothpaste is a little pricey, I am interested to get my dentist's feedback on whether this toothpaste is in fact sustaining tooth strength and ensuring overall cleanliness. Overall, I would probably recommend this toothpaste if you're looking for a chemical- and additive-free toothpaste with minimal preservatives and ingredients.

AMAZING! Not your typical toothpaste if you’re use to the fluoride bubbly junk. Noticed a difference the first time we used it including whiter teeth.

It seems decent, except it does not foam up at all... I mean literally, no foaming. Not sure if it's a bad batch or always this way. Otherwise seems decent.

My go to natural toothpaste for myself and my kids! All the flavors are good