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| Best Sellers Rank | #70,307 in Books ( See Top 100 in Books ) #4 in Global Marketing (Books) #5 in Industrial Marketing (Books) #39 in Marketing & Consumer Behavior |
| Customer Reviews | 4.5 4.5 out of 5 stars (125) |
| Dimensions | 6.3 x 1 x 9.1 inches |
| Edition | 1st |
| ISBN-10 | 1119835216 |
| ISBN-13 | 978-1119835219 |
| Item Weight | 1.25 pounds |
| Language | English |
| Print length | 256 pages |
| Publication date | December 12, 2023 |
| Publisher | Wiley |
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