---
product_id: 55271261
title: "L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "¥6819"
currency: JPY
in_stock: true
reviews_count: 8
url: https://www.desertcart.jp/products/55271261-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color
store_origin: JP
region: Japan
---

# Long-lasting color 50+ shades Shine Serum L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** ¥6819
**Availability:** ✅ In Stock

## Summary

> 🌟 Color Your World with Confidence!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** ¥6819 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/55271261-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Innovative Hair Care:** Trust in L'Oreal's decades of expertise since 1973.
- • **Silk & Shine Formula:** Nourish your hair with our Care Supreme Conditioner.
- • **Fade-Defying Brilliance:** Experience vibrant color that lasts and shines.
- • **Versatile Color Options:** From bold to subtle, find your perfect match effortlessly.
- • **Unleash Your Inner Artist:** Transform your look with over 50 stunning shades!

## Overview

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in 7RB Dark Rose Blonde offers a vibrant, long-lasting hair color experience. This kit includes a gel dye formula and a Care Supreme Conditioner with Shine Serum, ensuring your hair remains radiant and healthy. With over 50 shades available, you can easily find the perfect hue to express your unique style.

## Description

L'OREAL Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Product Details

- **Color:** 7RB Dark Rose Blonde
- **Package Information:** Box
- **Product Benefits:** Hair Coloring
- **Brand:** L'Oreal Paris
- **Item Form:** Gel

## Images

![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81KtP9EyURL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye - Image 2](https://m.media-amazon.com/images/I/91gbe25wMmL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye - Image 3](https://m.media-amazon.com/images/I/91iRcxVx5GL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye - Image 4](https://m.media-amazon.com/images/I/91l0X42PmfL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye - Image 5](https://m.media-amazon.com/images/I/81NgH-OgxwL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color.  Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Hair color
*by J***Y on July 8, 2025*

This is very good hair color. It does die all the gray. I recently bought a new one because that one was out at my store and Amazon didn’t have it on sale. And I’m very sorry because this product is the best if you suffer with gray hair.

### ⭐⭐⭐⭐⭐ Does not disappoint!
*by B***E on May 19, 2025*

I purchased this online, I am a hair color junkie and I thought it was interesting that Loreal had a black blue hair dye! My starting color was a level 8/9 brassy mustard blonde. I wanted to see how well this would turn out on my overbleached overprocessed hair without a color filler. Guess what? After 20 minutes, my hair went from dirty mustard blonde to a sleek elegant black with blue undertones! In certain lighting and natural sunlight, you can see a rich deep navy blue in the base of the color. Its a nice balance for anyone who wants a natural and unnatural hue all at once!

### ⭐⭐⭐⭐⭐ Lindo
*by I***S on September 16, 2025*

100 recomendado Me encantó

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-01*