---
product_id: 5525254
title: "Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki"
brand: "rohit bhargava"
price: "¥5182"
currency: JPY
in_stock: true
category: "Hardcover"
url: https://www.desertcart.jp/products/5525254-personality-not-included-why-companies-lose-their-authenticity-and-how
store_origin: JP
region: Japan
---

# Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

**Brand:** rohit bhargava
**Price:** ¥5182
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki by rohit bhargava
- **How much does it cost?** ¥5182 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/5525254-personality-not-included-why-companies-lose-their-authenticity-and-how)

## Best For

- rohit bhargava enthusiasts

## Why This Product

- Trusted rohit bhargava brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. In Part One, you'll be introduced to the key components to building a personality and learn how to:  Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters Harness the influence of “accidental spokespeople” and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference  Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

## Features

- Personality Not Included Why Companies Lose Their Authenticity And How Great Brands Get it Back Foreword by Guy Kawasaki

## Images

![Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki - Image 1](https://images-na.ssl-images-amazon.com/images/I/41o9pcJEvpL.jpg)
![Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki - Image 2](https://images-na.ssl-images-amazon.com/images/I/51F1zYwaSZL.jpg)
![Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki - Image 3](https://images-na.ssl-images-amazon.com/images/I/31kzAAGFhgL.jpg)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.jp/products/5525254-personality-not-included-why-companies-lose-their-authenticity-and-how](https://www.desertcart.jp/products/5525254-personality-not-included-why-companies-lose-their-authenticity-and-how)

---

*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-12*