
Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.
✨ Refresh your blonde, own the spotlight! ✨
FOUR REASONS Color Mask in Cool Sand Blonde is a vegan, sulfate-free semi-permanent color depositing conditioner designed to maintain and enhance cool sandy blonde tones. It neutralizes brassiness while nourishing hair with plant-based proteins, delivering a luminous, salon-fresh finish in just 5-10 minutes of at-home use.

| ASIN | B0CC9B1Z2B |
| Best Sellers Rank | #12,019 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #9 in Hair Color Refreshing Masks |
| Brand | FOUR REASONS |
| Brand Name | FOUR REASONS |
| Color | 03 Cool Sand |
| Container Type | Tube |
| Customer Reviews | 4.0 out of 5 stars 3,718 Reviews |
| Full Cure Time | 20 minutes |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Highlight | Semi permanent ash blonde toner for bleached hair & hair gloss, vegan, cruelty-free, 27-shade range |
| Manufacturer | KC Professional |
| Material Features | Cruelty Free, Plant-Based, Vegan |
| Material Type Free | Sulfate Free, Vegan |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Conditioning, Hair Coloring, Shine Enhancing |
| Recommended Uses For Product | Hair Coloring |
| Set Name | 03 Cool Sand |
| Suitable Hair Color | Light Blonde |
| Unit Count | 6.76 Fluid Ounces |
K**E
DPHue & Four Reasons: FR wins for toning; DPHue wins for color saturation
Update: After not using this for about 7 months to let my hair settle down and to gradually cut off a few inches at a time (I cut my own hair now too), I tried this mask again this morning as my hair was just looking blah and I don't want to go to a salon for color. To experiment, I just dampened my hair, then applied a good blob of this to work into my hair, put on a shower cap, and left it on for about 10-12 minutes. The result is beautiful. Natural. Gave my hair a boost. It very slightly colored some of my greys (I don't have a lot, maybe 20-30%, if guessing) and since my greys are scattered about here and there, it made them look a bit like highlights! My hair is shiny, soft, and has some body. Yay! I'm going to next time try leaving it in for maybe 20 minutes and see what happens. But likely 15 minutes will be just right. Also, I read it is safe to use 1-2x a week - I may try a few times a month, but every so often use a clarifying shampoo so there is no build-up in my hair. LOVE IT! Increasing my 4 stars to 5. DPHue may still win out for saturation but I still like this FR chocolate color better. ------- I usually use DPHue for a color conditioner but tried this Four Reasons since it was on a Prime Deal sale. Hair issue: I had my super baby fine medium brown hair colored on impulse and the stylist made it too 'warm' - as in it looked a little too gold toned and almost brassy --I tried to like it as the color was done very well using Aveda products, but the gold/reddish tone is what I'd said I did not want. I went back to the salon about 2 months later and she said she could put a toner in it and it would cost around $30. Okay, I spent a lot on the color that I didn't like but I figured $30 more to tone it down would be a good idea. However, she put in the toner and it was in my hair for less than 5 minutes--maybe 2 or 3--before she rinsed it out. Okay. $30 for 2-3 minutes of toning, or I could spend around that much for color conditioner that I can use for months! Lesson learned. Both Four Reasons and DPHue condition the hair about the same--if you have super baby fine hair as I do, then you'll be okay with the conditioning aspects. However, if I leave the color mask on for a little longer, I'd condition before or after. If you have dry hair or coarse hair, you may want to use a separate conditioner before or after. DPHue deposits a deeper color - their cool medium brown was darker than this chocolate brown. I like the shine and deep color that DPHue gives me, but it was a little too dark and their light brown was too light. This FR chocolate brown seemed to be closer to my natural medium brown hair color, and as well worked to tone down the hair color I didn't like after the toner my stylist applied began to wash out. I did worry that FR's chocolate would be too 'warm,' as in reddish, which is what I didn't want. However, it didn't go "gold brassy reddish" like the color the stylist applied and instead was closer to my brown that naturally has some warm tones to it. There's a difference between warm pretty brown with some warm tones and the 'gold-reddish' tones that can read brassy in certain light. So I was fine with the warm chocolate brown tones this FR gave my hair. DPHue stained things (my hands, whatever it touched) a lot more than Four Reasons. Likely because DPHue is a semi-perm mask that applies deep color and this FR is a toning treatment that also deposits some color. I didn't have as much staining on my hands with FR, and FR washed away from my hands easier than with DPHue. According to what you need either DPHue or Four Reasons will work: if you want a deeper longer lasting color that even colors some greys, then DPHue is the better choice. If you want to tone down a color that looks too gold or brassy, then Four Reasons does the job well but it won't cover grey very much at all. I like DPHue's color saturation better and for the greys I have, DPHue covered them better by a long shot, while FR chocolate brown doesn't look as harshly dark and worked more to tone out those brassy tones. But once this tube is empty, I'll likely experiment with DPHue colors again to find the one (or ones, as you can mix them) that works with my hair for more color saturation. DPHue wins in the color saturation area, especially grays. But Four Reasons wins in the toning area without making my hair too dark. If you use as directed - not too often, etc - you can use color depositing conditioners to keep your hair looking rich and shiny and beautiful without having to go to a salon (where the prices are becoming ridiculously expensive!). Unless you have a lot of grey that you want to cover, these conditioners do the job very well.
S**H
Very vibrant, use gloves.
I’ve used this product before but another color. I misread that it was a toning mask. The other one I used was a conditioner. Definitely use gloves because this stained my hands and my face. This was the before, started from bleached hair that had pastel pink in it not box dye. I was able to achieve almost a burgundy red with purple undertones. In some lights it looks like a dark pink but others it looks like magenta wine red. I left it barely 5 minutes and was able to achieve this color. Highly recommend. It’s such a beautiful color and my hair still felt soft and not damaged, my curls were still intact also.
A**.
Completely worth it!
I have naturally medium/dark brunette hair, extremely fair skin. Have partial highlights. My roots are growing out and I was trying to stretch the time in between touch-ups to save money. I was happy and impressed even after the first use. People even asked me if I had gotten my hair done even though I felt like it was a subtle difference from only one use. As I continued to use the product the compliments still rolled in. It helped eliminate some of the golden or brassy tones which I don’t like. Leaves hair feeling soft and smooth.
A**.
Hair went from white blonde to ash brown
I did a lot of research before selecting this product. My hair is bleached blonde and is porous as I already know. I waited about 2 1/2 weeks after bleaching it to use this product. I presumed it would add perhaps a light sandy blonde color with slightly different shades of light blonde-like sand. As soon as I started to add the product into my hair I noticed my hair had started to turn dark ash brown-not gray but brown! I went straight to the shower and washed it out immediately,it was two minutes from start to finish and all I could do was crying. I'm not one of those super attached people to their hair,but my hair is already on the thin side and doesn't grow past my shoulders,I take as good care possible because of these reasons and for a product to do that to my hair really took an emotional toll on me. I personally wouldn't recommend it as it not only didn't give the color I was looking for but how fast the color went into my hair. Five to ten minutes is beyond misleading especially depending on a person's hair. My hair might be thin but it was healthy beforehand. I have been spending the last three weeks using clarifying shampoo and other products from a company that are gentle on it to help get rid of the terrible hair color. Never again.
K**G
Positive Experience
I was pleasantly surprised by this gloss! The change wasn’t dramatic, but it noticeably toned down the yellow/golden cast in my gray hair and left it looking brighter, shinier, and more blended. My silver strands look cleaner and more polished, and my hair feels healthier overall. If you’re looking to enhance your natural gray without a major color change, this is definitely worth trying.
S**.
It hydrates hair but it doesn't tone them
It doesn't really work. it didn't toned them, and I'm very blonde so it should be actually easier to do. Anyhow, the cream itself it's not bad
S**Y
Color as shown on packaging
This actually makes my hair the color it says it will. No regrets! It’s completely natural looking in all lighting. My new favorite color!
T**T
EXCELLENT but intense!
LOVE IT!!! Excellent color but very powerful! Test it first, or water it down and wash it out immediately! (I first followed directions and had to bleach it out lightly.) Doesn't smell bad at all and feels like a great conditioner! Long-lasting.
L**L
Does what it says
At first I thought the smell wasn’t great but it leaves your hair in fantastic condition really soft. And it adds a nice bit of colour to the blondest bits of your hair live this product will def but it again I actually have it to my hairdresser to use on my hair last visit 🙂
A**A
Not worth the price
Only works on blond hair! Doesn’t work on medium blonds!
G**A
Works
Does what is says
S**U
No good
You can’t touch on hair or can't comb ,all time your hands be blue. Avoid only your like have all blue hands ,clothing , towels , sheets
B**N
Love this product!
So impressed by the copper colour mask! It has revived my copper hair and left a beautiful shine! Could not recommend more!
Trustpilot
2 weeks ago
5 days ago