--- product_id: 546494010 title: "The 32 Principles: Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life" brand: "rener gracie, paul volponi, jocko willink" price: "¥8219" currency: JPY in_stock: true reviews_count: 5 url: https://www.desertcart.jp/products/546494010-the-32-principles-harnessing-the-power-of-jiu-jitsu-to store_origin: JP region: Japan --- # Global reach: 196 countries Hardcover durability Top-tier coaching: 350,000+ students The 32 Principles: Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life **Brand:** rener gracie, paul volponi, jocko willink **Price:** ¥8219 **Availability:** ✅ In Stock ## Summary > 🥋 Unlock your inner champion—on the mat and in the boardroom! ## Quick Answers - **What is this?** The 32 Principles: Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life by rener gracie, paul volponi, jocko willink - **How much does it cost?** ¥8219 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/546494010-the-32-principles-harnessing-the-power-of-jiu-jitsu-to) ## Best For - rener gracie, paul volponi, jocko willink enthusiasts ## Why This Product - Trusted rener gracie, paul volponi, jocko willink brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Global Wisdom, Local Impact:** Insights from a coach trusted by hundreds of thousands worldwide. - • **Hardcover for Lasting Value:** A premium, durable edition designed to withstand your daily hustle. - • **Master the Art of Resilience:** Leverage jiu-jitsu principles to navigate business and life challenges with confidence. - • **Cross-Disciplinary Success Formula:** Apply combat sports strategies to relationships, leadership, and personal growth. - • **Proven Framework Backed by Results:** Join a community of achievers inspired by a 4.7-star rated bestseller. ## Overview The 32 Principles by Rener Gracie distills the core teachings of jiu-jitsu into actionable strategies for success in business, relationships, and life. Published in hardcover by BenBella Books in 2023, this globally acclaimed guide draws on the experience of coaching over 350,000 students across 196 countries. With a 4.7-star rating and strong rankings in combat sports and self-help categories, it’s a must-have for professionals seeking resilience and leadership through martial arts wisdom. ## Description "In The 32 Principles, famed jiu-jitsu instructor Rener Gracie, who has coached more than 350,000 students in 196 countries, presents the core teachings of jiu-jitsu and explains how they can apply to all of our daily lives"-- ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 15.24 x 2.79 x 22.86 cm | | Edition | Standard Edition | | Isbn 10 | 1637743661 | | Isbn 13 | 978-1637743669 | | Item Weight | 476 g | | Language | English | | Print Length | 240 pages | | Publication Date | 22 August 2023 | | Publisher | BenBella Books | ## Images ![The 32 Principles: Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life - Image 1](https://m.media-amazon.com/images/I/61DqyFpHOyL.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ As wanted *by on Reviewed in Australia 13 October 2023* Perfect ### ⭐⭐⭐ An sich super Buch *by on Reviewed in Germany 1 December 2023* Inhaltlich super doch die Verarbeitung/ der Cover nicht sehr überragend. Hätte ehrlich gesagt mehr erwartet ### ⭐⭐⭐⭐⭐ Great book for business lovers and martial artists *by on Reviewed in Canada 20 October 2023* I read this because I’m really into martial arts books, and I would like to know more about business.Rener Gracie is the grandson of BJJ founder Helio Gracie. Son of UFC founder Rorion Gracie. He has been very successful in business with Gracie University and Quikflip apparel.Most of the martial arts books I read are biographical. Rener Gracie took a different approach. This book described principles we learn in BJJ, then relating them to business or a life situation.I will give two examples of principles described in the book that I found relatable.The pivot principle. Changing your perspective to increase effectiveness. I get this one a lot. Example, in BJJ when you lose to a higher belt. “Well you beat me, but you didn’t submit me.” Or “They submitted me - but not as quick as last time!” It’s actually good to do that and keeps people positive.The velocity principle. Adapting your speed. The more you train BJJ, the more you realize it’s valuable to change speeds. If you can go from slow to fast or vice versa it can really throw your opponent off and create opportunities for you. Think of a pitcher in baseball throwing fastballs, then throwing a change up pitch (slow speed) to throw off the batters rhythm.Another unique thing about this book is a QR code at the start of each chapter that takes you to a short video on the BJJ mats explaining the training principle in real situation. It has quotes from Taylor Swift, Kawhi Leonard, Oprah Winfrey, Sandra Bullock. I would recommend this book and honestly did not expect to enjoy it as much as I did. ## Frequently Bought Together - The 32 Principles: Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life - Breathe: A Life in Flow --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/546494010-the-32-principles-harnessing-the-power-of-jiu-jitsu-to](https://www.desertcart.jp/products/546494010-the-32-principles-harnessing-the-power-of-jiu-jitsu-to) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-09-18*