No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
Product ID: 5379313
💰Boomers control discretionary spend
📈20-year demographic surge
📊Data-driven marketing insights
¥4763
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Description
💡 Crack the code to the most profitable generation before your competitors do!
- MASTER THE MONEY MOVERS - Understand and leverage Boomers’ dominant discretionary spending power
- STAY AHEAD OF THE CURVE - Future-proof your marketing by mastering the demographic sea-change shaping every industry
- UNLOCK THE BOOMER GOLDMINE - Tap into the fastest-growing Medicare-eligible market hitting 10,000 daily
- PRECISION TARGETING PLAYBOOK - Discover where and how to reach Boomers with tailored marketing strategies
- ACTIONABLE INSIGHTS NO FLUFF - Packed with dense, practical tactics you can implement immediately
This definitive guide reveals how to market effectively to leading-edge Boomers and seniors, a demographic controlling the majority of discretionary spending for the next two decades. It offers data-backed strategies, market locations, and resources to help entrepreneurs and marketers capitalize on this lucrative, rapidly expanding audience.
Specifications
| Best Sellers Rank | #1,200,467 in Books ( See Top 100 in Books ) #600 in Marketing & Consumer Behavior #3,293 in Marketing (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (121) |
| Dimensions | 6.2 x 0.6 x 9 inches |
| Edition | 1st |
| ISBN-10 | 1599184508 |
| ISBN-13 | 978-1599184500 |
| Item Weight | 13.5 ounces |
| Language | English |
| Part of series | No B.S. |
| Print length | 240 pages |
| Publication date | November 13, 2012 |
| Publisher | Entrepreneur Press |
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