Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace Hardcover – Illustrated, June 1, 2007

A wealth of information and learning the profiles of consumers today. This is really going to help me with my marketing efforts online.

Ron's book changed my life. I loved it. I fully embraced the term innerpreneur. It helped me reinvent myself.

Used this book for a class...it was a great read. Learn a lot about the minds of the consumer. Authors put themselves within the peoeple they are studying which increases their fast knowledge of consumer types.

This book is a must read for anyone who wants to understand the emerging customer trends and learn how to market to them. I've been watching some of these online for a while and to find a book that explains them clearly was so freaking exciting. It's given me clarity and understanding of who I speak to, don't want to speak to and how to target my ideal audience more effectively. Do yourself a favor and buy the book

Excellent!