Oleo Intense Permanent Oil Colour 5-10 Light Brown Hair Dye, 100% Grey Coverage, Conditioner with HaptIQ System, Long-Lasting Colour, Ammonia Free Hair Dye

I love both this shade of plum and the deep bordeaux. When you first colour your hair it will go quite dark almost black but after 2 washes it then goes a gorgeous deep plum that eventually fades to a beautiful deep burgundy and I love how it even works on dark hair, the deep red is also a beautiful shade and it conditions your hair while it colours it, absolutely the best dye for these plums and deep red shades ♥️ ♥️

I’m a hairdresser who usually sticks to salon formulas, but I needed a quick fix—and honestly? This delivered. The grey coverage was excellent, even on stubborn roots, and the tone came out as a cool, natural brunette without any of those dreaded red or warm hues. Application was smooth, no harsh smell, and my hair felt soft and conditioned afterwards—not stripped or dry. Would I recommend it as a regular go-to? Maybe not for lifting or big changes—but for grey coverage in a pinch? Absolutely. It’s a lot better than you’d expect from a boxed colour.

I recently tried Schwarzkopf Oleo Intense Permanent Oil Colour (shade 4‑60 Gold Brown), and here’s my honest take: ✅ What I Liked: Ammonia-free, oil-based formula, enriched with fair-trade argan oil, which left my hair noticeably soft, shiny, and stronger post-dye—especially when using the deep-conditioning oil mask included. Delivers bold, long-lasting colour with up to 100% grey coverage, especially effective on shades suited for dark blonde to brown tones. Contains patented HaptIQ bonding tech, which Schwarzkopf claims reduces breakage by up to 90%—and my hair did feel less brittle after use.

Love this colour

I left this dye on for 16-18 minutes. This colour is very strong i got it on my hand. So do be careful. I did wear gloves but I was worried about getting the bathroom in a mess so I was cleaning up as well. I should have gotten someone to do it for me. The light brown 5-10 has come out a little darker however I do really like it. My hair was 3 different colours before I used this. I have not been to a hairdresser or had my hair coloured in over 2 years. I can’t afford the cost. My hair colour before was a lighter auburn wisps of sun and slight wisps of grey at the top. I think the colour light brown 5-10 will lighten after a few washes. I don’t think I quite washed out the colour enough. I recommend it and would I buy it again absolutely. This has saved me a fortune. The first photo was taken 2 months ago, my hair has grown a little since then. As you can see in the next 2 pictures.

My hair went white from a young age, and I absolutely hate it. I've been using the Schwarzkopf hair colour beige blonde for the last 2 years on and off. It does cover my white initially, but I have to leave it on for 45 minutes at the roots, then comb it through the rest of my hair for 5-10 minutes. I take the colour to my hairdressers who puts it on for me. The only problem is, the tone washes out after 2 washes leaving a light brassy colour behind, even though I use a colour saving shampoo. I only wash one per week as my hair is very dry and frizzy, my hairdresser dries and straightens it weekly for me. The other thing is that it all colours make my scalp itch for a few days afterwards despite trying all measures like scalp protectors etc. So I'm still on the lookout for a colour that will cover my grey, not make my scalp itch, and not wash out. I've tried the Schwarzkopf light ash blonde shade and it did not colour my hair at all. I've tried salon colours too, all wash out unless they are very dark, which I do not want as I am very pale, and when the white shows after a week or two it looks terrible. So I will continue using the Schwarzkopf until I find something else, or decide to go 'au naturel' And I'm not ready for that just yet!

I really am happy with this dye. It was easier to put on than most dyes I have used. The texture of it was creamy, it was a bit thicker than usual but that was a good thing when applying it. I'm very happy it took well and the dye looks like the colour on the box. I will definitely buy again!. I forgot to mention that this covers my greys very well. The greys dont look brighter than the rest of my hair like my previous dye did. I would highly recommend this product!. 🙂

Perfect colour many thanks