What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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Superior Preference Hair Color, 4SM Dark Soft Mahogany Brown

Product ID: 5268645

Details

Brand
L'Oreal Paris
Color
4SM Dark Soft
Item Form
Cream Serum
Package Information
Box
Product Benefits
Color

⏳Up to 9 weeks fade-defying color

🌿Vitamin E & UV filter shine protection

💧No-drip gel formula for precise application

¥4421

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Description

✨ Own your signature shade with fade-defying brilliance! ✨

COMPLETE CARE KIT - All-in-one kit includes color gel, developer crème, shine protect conditioner, and gloves for a salon-quality finish at home.
CLEAN BEAUTY FORMULA - Gluten-free, aluminum-free, paraben-free, and sulfate-free—because your hair color should be as clean as your lifestyle.
LONG LASTING RADIANCE - Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance.
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
GRAY COVERAGE CONDITIONING - Seamlessly covers gray hair while conditioning for silky, resilient locks that feel as good as they look.

L'Oreal Paris Superior Preference Dark Soft Mahogany Brown offers a permanent, fade-defying hair color that delivers rich, luminous results lasting up to 9 weeks. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner with UV filter, this kit ensures vibrant color, gray coverage, and conditioned, silky hair. Suitable for all hair types and free from harsh chemicals, it’s the ultimate choice for professionals seeking salon-quality color at home.

Specifications

ASIN	B002LKGO4I
Best Sellers Rank	#137 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	4SM Dark Soft Mahogany Brown
Container Type	Box
Customer Reviews	4.5 out of 5 stars 59,227 Reviews
Global Trade Identification Number	00071249158265
Hair Color Permanence	Permanent
Hair Type	Chemically Treated
Item Form	Cream,Serum
Item Highlight	Permanent Hair Dye For Up to 9 Weeks Of Radiance, Gray Coverage & Conditioning, Salon-Inspired Routine
Item Weight	11.34 g
Manufacturer	L'Oreal Paris
Manufacturer Part Number	10066073
Material Features	Gluten Free
Material Type Free	Aluminum Free,Paraben Free,Phthalate Free,Dye Free,Sulfate Free,Formaldehyde Free
Model Number	U-HC-6736
Number of Items	1
Package Information	Box
Product Benefits	Color Protection
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Superior Preference
Suitable Hair Color	All Hair Colors
UPC	071249158265 792850014107
Unit Count	1 Count

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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¥4421

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

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