Schwarzkopf Igora Royal 7-0 Medium Blonde Permanent Hair Color 2.1 oz. (60 g) by Schwarzkopf Professional

I live this color and that I can buy it on Amazon to use at home. I feel the length of time i get from the color can vary, depending on where it came from. Not sure if the manufacturer is different but sometimes the box is slightly different and the price is higher. Overall I’ve been buying and using it for over a year.

Producto de calidad, el tono perfecto que andaba buscando, amé los resultados

This brand of dye is the best, the tone gives it super

It does just what it's meant to do.

My go to ever since I changed my color to cooper. I love this brand! It also last a good amount of time.

color stays on for weeks, good stuff!

Good hair dying product, only problem I found it is that the shade is darker that what it is supposed to be, looks more like a medium brown . Next time I will order a lighter shade .

Legitimate product, not a fake. I LOVE Schwartzkopf color! I'm so happy to be able to do my own hair and not have to spend a fortune at the salon. I find that most complaints about this product are from people who don't understand professional hair color, don't understand the numbering system for colors, or how to use developers properly.That being said, this what I did: my root growth was about 2" grown, a natural 6 ash with areas up to 40% grey. I had pretty highlights (9-10 neutral blonde) but was tired of all the grey poking through and wanted to start with a more uniform base. I used Igora 7-0 (neutral) 1-1 with Igora Royal 6%/20 vol developer, applied to just the root area and feathered it out slightly. Good sectioning is key, as is a bowl and brush; you can't just slap this stuff on with your hands all willy-nilly. After about 15 minutes I added 8-0 with the same 1-1 developer on my midshafts. The whole color cocktail processed for 45 min total, with me combing the 8-0 onto the ends for the last 10 minutes.Everything came out lovely. It's a tad warmer than my natural ash, but I planned on it. It doesn't look fakey or one-dimensional, it looks very natural. And the best part is that my grey is gone! Now I can start in on highlights again, and keep the roots maintained as needed.