---
product_id: 52501742
title: "Wella Professionals Illumina Colour Lightest Ash Blonde 10/1 - 60ml"
brand: "illumina color"
price: "¥4489"
currency: JPY
in_stock: true
reviews_count: 8
category: "Illumina Color"
url: https://www.desertcart.jp/products/52501742-wella-professionals-illumina-colour-lightest-ash-blonde-10-1-60ml
store_origin: JP
region: Japan
---

# 30-minute development time Precise ash blonde shade 10/1 Transparent color glows in any light Wella Professionals Illumina Colour Lightest Ash Blonde 10/1 - 60ml

**Brand:** illumina color
**Price:** ¥4489
**Availability:** ✅ In Stock

## Summary

> 💇‍♀️ Illuminate your look with the lightest ash blonde glow!

## Quick Answers

- **What is this?** Wella Professionals Illumina Colour Lightest Ash Blonde 10/1 - 60ml by illumina color
- **How much does it cost?** ¥4489 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/52501742-wella-professionals-illumina-colour-lightest-ash-blonde-10-1-60ml)

## Best For

- illumina color enthusiasts

## Why This Product

- Trusted illumina color brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted by Pros:** Wella Professionals’ premium formula ensures consistent, salon-worthy outcomes.
- • **Color-Safe Formula:** Protects hair integrity while delivering vibrant, long-lasting color.
- • **Perfect Ash Blonde:** Achieve the coveted lightest ash blonde tone with professional-grade precision.
- • **Radiant Transparency:** Experience a luminous, natural glow that adapts to every light setting.
- • **Effortless Application:** Simple 30-minute process for salon-quality results at home or on-the-go.

## Overview

Wella Professionals Illumina Colour Lightest Ash Blonde 10/1 is a premium 60ml cream hair color designed to deliver a natural, transparent ash blonde shade that shines brilliantly under any light. With a quick 30-minute application, it offers professional-grade results that blend seamlessly, protect hair health, and are trusted by stylists worldwide.

## Description

Product description Illumina Color Is A Premium Brand That Introduces The Wonder Of Light To The Wella Professionals Portfolio. Transparent Color That Glows In Any Type Of Light. Directions Apply to dry hair, leave on for 30 minutes, rinse thoroughly, and follow with a color-safe conditioner (specific instructions may vary and are typically provided with the product)

Review: Now my “go to” toner - I had grown my roots out to over four inches long and wanted to get back to an all over colour. Instead of box colours I looked into wella and what professionals use and got this. I brought a Wella 20% developer cream and after bleaching my roots (I used another bleach as had packets left over from ages ago) and scared my partner with the yellow appearance of it I mixed one tube (60ml) with 60ml developer (1:1 ratio) but I was a little nervous so only left it on for ten mins. I shouldn’t have been nervous as the colour was gorgeous and a nice shiny light ash colour. I also used this toner on my mum (who is in her 80s and doesn’t like trying new colours) as her hair was quite yellow. Not only did it rid her of the yellow but it also lifted her roots (which were about an inch long) Really like this and I shall stick with it and maybe even try another shade in the future.
Review: Quick delivery. Great colour. This product requires a developer. - I used 30g of Wella Illumina 10/1 lightest ash blonde mixed with 30g of 12% 40 vol Welloxon perfect developer to do my own highlights using a long retired (or so I thought) highlighting cap. My natural colour is a mousey light brown, I had few cm of regrowth and my overall colour was looking dull. I normally have alternating bleach and ash blonde high lift colour foils at the hairdresser so I knew it wouldn't be as light with the high lift only. I wanted to soften the regrowth line and brighten my colour but I didn't want to use bleach as I've nearly grown out my last frazzled DIY bleach disaster and I wasn't about to undo all the work my hairdresser did to fix it! I pulled through a t-section of highlights and let the colour develop for 35 mins. When the developing time was up I didn't think it had worked but after rinsing and drying it I could see it had actually lifted quite a lot. The colour is a good neutral blonde and blends with the hairdresser's colour really well. I used a Bleach London reincarnation mask after colouring.

## Features

- Wella Professionals Illumina Colour Lightest Ash Blonde 10/1 - 60ml
- Product type: HAIR COLORING AGENT
- Brand: Illumina Color
- Size: 60 ml Pack of 1

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | 7367907964 |
| ASIN  | 7367907964 |
| Best Sellers Rank | 85,453 in Beauty ( See Top 100 in Beauty ) 1,138 in Permanent Hair Colour |
| Brand | Illumina Color |
| Colour | Ash Blonde |
| Customer Reviews | 4.0 4.0 out of 5 stars (171) |
| Customer reviews | 4.0 4.0 out of 5 stars (171) |
| Date First Available | 7 Nov. 2012 |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item model number | Y3 |
| Item model number  | Y3 |
| Manufacturer | Wella Professionals |
| Manufacturer  | Wella Professionals |
| Package Dimensions | 15.4 x 12.3 x 3.2 cm; 82 g |
| Package Dimensions  | 15.4 x 12.3 x 3.2 cm; 82 g |
| Package Weight | 0.08 Kilograms |
| Package dimensions | 15.4 x 12.3 x 3.2 centimetres |
| Speciality | Natural |
| Target audience | Unisex |

## Product Details

- **Brand:** Illumina Color
- **Colour:** Ash Blonde
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Natural
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Color
- **Unit count:** 60 millilitre

## Images

![Wella Professionals Illumina Colour Lightest Ash Blonde 10/1 - 60ml - Image 1](https://m.media-amazon.com/images/I/31itflVBmIL.jpg)

## Questions & Answers

**Q: Is this hair toner?**
A: Yes. You need the creme developer to mix with it. I use equal amounts of 9% developer and toner to make my roots 2 shades lighter.

**Q: Do you apply to wet or dry hair ?**
A: You apply on wet hair🙂

**Q: I have already bleached my hair, I'm happy with the lightness but it needs to be an ashy tone to look professional, do I still need developer? Thanks**
A: Yes you do, if you use the whole tube you have to use a developer and double the amount

## Customer Reviews

### ⭐⭐⭐⭐⭐ Now my “go to” toner
*by M***N on 7 February 2024*

I had grown my roots out to over four inches long and wanted to get back to an all over colour. Instead of box colours I looked into wella and what professionals use and got this. I brought a Wella 20% developer cream and after bleaching my roots (I used another bleach as had packets left over from ages ago) and scared my partner with the yellow appearance of it I mixed one tube (60ml) with 60ml developer (1:1 ratio) but I was a little nervous so only left it on for ten mins. I shouldn’t have been nervous as the colour was gorgeous and a nice shiny light ash colour. I also used this toner on my mum (who is in her 80s and doesn’t like trying new colours) as her hair was quite yellow. Not only did it rid her of the yellow but it also lifted her roots (which were about an inch long) Really like this and I shall stick with it and maybe even try another shade in the future.

### ⭐⭐⭐⭐⭐ Quick delivery. Great colour. This product requires a developer.
*by C***N on 7 May 2020*

I used 30g of Wella Illumina 10/1 lightest ash blonde mixed with 30g of 12% 40 vol Welloxon perfect developer to do my own highlights using a long retired (or so I thought) highlighting cap. My natural colour is a mousey light brown, I had few cm of regrowth and my overall colour was looking dull. I normally have alternating bleach and ash blonde high lift colour foils at the hairdresser so I knew it wouldn't be as light with the high lift only. I wanted to soften the regrowth line and brighten my colour but I didn't want to use bleach as I've nearly grown out my last frazzled DIY bleach disaster and I wasn't about to undo all the work my hairdresser did to fix it! I pulled through a t-section of highlights and let the colour develop for 35 mins. When the developing time was up I didn't think it had worked but after rinsing and drying it I could see it had actually lifted quite a lot. The colour is a good neutral blonde and blends with the hairdresser's colour really well. I used a Bleach London reincarnation mask after colouring.

### ⭐⭐⭐⭐⭐ Great colour
*by N***G on 27 October 2023*

It's terrifying when you bleach your hair and it's canary yellow, this toner is excellent leaves you with a crisp Ash blonde with no hints of yellow

## Frequently Bought Together

- Wella Professionals Illumina Colour Lightest Ash Blonde 10/1 - 60ml
- Wella Welloxon Perfect 6% 20 Vol Creme Developer 500ml
- Wella Blondor Multi Blonde Dust-Free Powder Bleach Lightener, 400G

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-25*