Beauty Without Cruelty Natural Infusion Matte Moisturising Lipstick Tokyo Nights

Shade - Belle of the BallI have long been a fan of BWC lipsticks, however, the only gripe with them for me is that many of them (especially the lighter shades), have a silvery frost which just looks harsh, cheap and unflattering on me. So I was really pleased when I discovered that they had brought out an on - trend matte range - yay!!As I tend to wear more natural shades for everyday, I first got "Belle of the Ball", which in the photo appeared to be a pink similar in shade to my own lip colour. It is a very pretty, subtle light pink on my lips, neither too warm or too cool a shade. It has something of a vintage 1960's look to it, so would work well if you are rocking a retro '60's look with black feline liner flicks and big lashes. I would, however, describe it as more creamy and semi - matte in consistency as it does have a slight sheen to it, rather than the traditional powdery finish of many matte lipsticks. It has the same old -school creamy, waxy feel of the other Natural Infusion lipstick range, and is very moisturising and stays on quite a long time, especially if you blot into the lips first. It is unperfumed, so good if, like me, you have sensitive lips which are often irritated by many other lippie brands, and does not have any discernible taste. It is as good as, and in many cases better, than, lipsticks costing twice as much, which is why I have given this product the full five stars!Shade - CioccolataI have found the perfect nude shade! Cioccolata is a browny - pink shade, very similar to my natural lip colour. Ideal for when you just want a natural - looking, no - fuss shade that goes with anything.Shade - Tokyo NightsI sent for this to replace the BWC Dusky Pink shade which, although a pretty pink, had way too much silver frost to it, and just looked, well, wierd on me, especially in daylight. Tokyo Nights is a cool mauvy shade, not too dark or too pale, with a creamy finish, a nice shade for spring.

Slightly more bright pink than had anticipated but lovely consistency and looks great with a slightly darker lipliner. Think I'm a convert to this brand.

This is the best lipstick I've ever bought it suits me fine as it has staying power, the colour is a lovely clover pink with a rich and creamy texture leaving a lovely moist feel. the real upside for me that it is beauty without cruelty which for me is a must.PROMPT AND GOOD SERVICE 100% GOOD

Please be aware, that the colour is very pink. I was pretty shocked, but in the end I got used to it and also it fades throughout the day to a very nice (still pretty rich) pink colour. It stays on for a long time and feels really nice on the lips. I'm pretty happy and I already ordered another different shade 😅

This is third time I have purchased. Nice colour for me, I like everything about it. It is a matt colour, but not Matt in terms of no sheen. Robust case, unlike many others. Very happy with it.

Nice and moisture too considering it’s Matt. Doesn’t last very long on but not a problem.

I thought this product would be so soft and nice but I found it very dry when applying and comes off pretty quick too.

Love these lipsticks. Colours, quality and staying power are impressive. I regularly go walking for 2-3 hours with a walking group and the ladies always comment on the staying power of my lippy- so I’m very proud to tell them it’s feom BWC- Beauty without Cruelty.