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⚡ Brighten your bake game with the cleanest white power!
Sugarflair Superwhite Powder is a 150g titanium dioxide-free whitening agent designed to eliminate yellow tones in royal icing, buttercream, and marzipan. Safe for vegans and free from common allergens, it doubles as an edible white paint when mixed with water or alcohol, delivering professional-grade brightness and versatility for modern bakers.



































| ASIN | B0BZZ1WHBZ |
| Age Range Description | Adult |
| Allergen Information | Contains: Fish Free |
| Allergen information | Contains: Fish Free |
| Best Sellers Rank | 39,679 in Grocery ( See Top 100 in Grocery ) 265 in Food Colouring |
| Brand | Sugarflair Colours |
| Brand Name | Sugarflair Colours |
| Colour | White |
| Container Type | Pouch |
| Cuisine | Universal |
| Customer Reviews | 4.2 out of 5 stars 171 Reviews |
| Diet Type | Gluten Free, Vegan, Vegetarian |
| Formulation Base | Water-Based |
| Item Form | Powder |
| Item Type Name | Sugarflair Colours E171 Free Superwhite |
| Item Weight | 150 Grams |
| Item weight | 150 Grams |
| Liquid Volume | 0.15 Kilograms |
| Liquid volume | 0.15 Kilograms |
| Manufacturer | Sugarflair Colours |
| Manufacturer Contact Information | Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. |
| Model Number | J211T |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Part Number | J211T |
| Region of Origin | Great Britain |
| Size | 150 g (Pack of 1) |
| Speciality | Nut Free, Gluten Free, GM Free, Kosher. Suitable for Vegetarians and Vegans |
| Specialty | Nut Free, Gluten Free, GM Free, Kosher. Suitable for Vegetarians and Vegans |
| Unit Count | 150.0 gram |
S**A
Perfect product, have bought a lot of Sugarflair products & never had a bad one!
I love Sugarflair products, they're very underrated. This product doesn't affect the taste, it's very effective, simple to use & perfect to take the yellow tone out of buttercream.
D**S
Great quality
Excellent product, worked perfectly for my baking recipe. Very happy with the results
T**.
Not an effective white icing colour
I searched for Titanium Oxide and this came up. It’s not it’s Calcium Carbonate. It had negligible if even discernible impact on the icing colour. A complete waste of money.
H**T
Amazing!
I love this stuff - it really works and makes butter icing bright white
H**D
Impressive
I think this is a great product. You do have to use quite a lot if you are trying to lighten the colour of your fondant etc, but it works brilliantly if you are mixing it in with another colour in a paint palette. Pleased with my purchase and will definitely be reordering.
M**S
Good
Very good
L**S
Wasn’t impressed
Tried this instead of usual gel colour didn’t really do much to buttercream
R**E
Doesn’t work
New recipe is basically just chalk. Doesn’t make any difference to the colour of buttercream. Complete waste of time and money
P**R
.
Leider bin ich von dieser Farbe sehr enttäuscht. Sie färbt kaum bzw. gar nicht und das Ergebnis ist sehr schlecht. Ich würde sie nicht weiterempfelen.
K**.
Koop dit niet.
Kleurt m’n koek deeg totaal NIET! Zonde van m’n geld. Wil m’n geld terug echt te duur dit.
G**E
Ghiaccia reale più bianca
Ótimo, rende la ghiaccia reale molto più bianca. Credo di poterlo usare anche nel cioccolato, nonostante sia a base d'olio, il cioccolato e la ghiaccia a base d'água.
T**O
Poco bianco e cioccolato molle
Sbianca veramente molto poco e oltretutto rende il cioccolato meno solido facendolo sciogliere più facilmente. Pessimo
F**A
Keine Kaufempfehlung
Ich bin überhaupt nicht zufrieden mit dem Produkt und würde es definitiv nicht nochmal bestellen. Ich habe mit verschiedenen Icings gearbeitet und das Produkt hat keines weder heller, geschweige denn weiß färben können.
Trustpilot
5 days ago
2 weeks ago