The 3G Way: An introduction to the management style of the trio who's taken over some of the most important icons of American capitalism.

Interesting insight into "The 3G Way". Useful for anybody wanting to know how these guys run their business, within good insight into AB InBev, Burger King, Heinz etc.

Its very detailed and good. This is a great complement to Dream Big. The writing style (as he wrote this for himself and friends) is a bit staccato.

An essential read for anyone considering moving to a 3G company. Won't take long to read as the font is huge and the spread between chapter is generous.

18 commandments - secrets - of 3G success. It also gives a good idea of how strategic and money savvy they are.

I nave read the book with interest and it serves as a good introduction to the 3G management method.However, I found the book to be poorly researched and very superficial. The author's introduction to the book seems aptly apologetic in this regard as he unashamedly admit to have aimed for completion rather than perfection (and he definitely aimed his aim).

A must read!!!

“To have a big dream requires the same effort as having a small dream.” — Jorge LemannBrazilian billionaire Jorge Lemann’s investment company, 3G Capital, has invested in or backed takeovers of Kraft, Heinz, Burger King, and Anheuser Busch. Now, Anheuser Busch InBev, which counts Lemann among its controlling shareholders, has sealed a deal to merge with SABMiller.The 3G Way: Dream People Culture by Francisco S. Homem de MelloThe book lays out 3G’s history starting with Jorge Paulo Lemann and Garantia in 1972, and it’s metamorphosis into the 3G Capital of today. de Mello lays out the common thread of their philosophy: Developed markets, above average competitive advantages, potential for efficiency gains, high margins, and ‘idiot proof sectors’.de Mello notes 3G hasn’t done a single relevant deal in Brazil for over ten years.Part 1 covers ‘The People’ and 3G’s emphasis on a meritocracy. Other aspects are: informality, candor, and growth.Part 2 covers ‘The Dream’. For 3G, dreaming big is turned into long term goals achievable in three to five years. These goals broken down into yearly plans highlighting the goals and tasks of every employee from the CEO to the janitor.Part 3 covers ‘The Culture’. Beginning with the ownership mindset. The ownership mentality contributes to, and engenders a deep commitment to the company’s success. Accountability is the cornerstone. Everything throughout the company has an ‘owner’. Someone is clearly responsible for the outcomes of processes, decisions or projects.Part 4 covers Operations. Cost control and budgeting are paramount. Efficiency is a priority for the goals-based management system, which breaks the big dream down to individual employees goals and routines.de Mello includes AB InBev’s 10 Principles as well as Garantias 18 Principles, Goldman Sachs Business Principles and The Toyota Way’s 14 Principles.The book is 188 pages long and overall a worthwhile read for those interested in learning more about how 3G operates.

Sehr gutes Buch, tolle Einblicke. Leicht zu lesen. Die Arbeitsweise von 3G ist einzigartig aber wenig bekannt, daher sehr lesenswert.

Me ha resultado una lectura muy práctica para conocer mejor todo el tema de 3G y su modelo de management, me ha aportado muchas ideas y lo considero muy documentado, como "manual de uso" está muy bien y además se sale del típico libro de negocios, veo muy positivo tener experiencias de otros lugares y que no todo sea de USA

Racconta la storia di 3G e i principi sui quali portano avanti le aziende. Si fa principalmente riferimento al caso di AB Inbev e poco e nulla a KraftHeinz. Utile da leggere per conoscere le logiche manageriali. Inglese di livello medio e comprensibile.

This a good book but 3g way is much better.I recommend the book True Power that is very useful.