--- product_id: 51748624 title: "L'OREAL INOA Shade 5.1 Light Ash Brown 60g" brand: "l'oréal professionnel paris" price: "¥6525" currency: JPY in_stock: true reviews_count: 13 category: "L'oréal Professionnel Paris" url: https://www.desertcart.jp/products/51748624-loreal-inoa-shade-5-1-light-ash-brown-60g store_origin: JP region: Japan --- # Up to 3 levels of glossy colour depth 100% grey coverage Ammonia-free oil-enriched formula L'OREAL INOA Shade 5.1 Light Ash Brown 60g **Brand:** l'oréal professionnel paris **Price:** ¥6525 **Availability:** ✅ In Stock ## Summary > 🎨 Elevate your hair game with vibrant, ammonia-free colour that turns heads and stops time. ## Quick Answers - **What is this?** L'OREAL INOA Shade 5.1 Light Ash Brown 60g by l'oréal professionnel paris - **How much does it cost?** ¥6525 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/51748624-loreal-inoa-shade-5-1-light-ash-brown-60g) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Ammonia-Free Comfort:** Experience salon-grade colour without the harsh ammonia smell—comfort meets luxury in every application. - • **Flawless Grey Coverage:** Say goodbye to roots with 100% grey hair coverage that keeps you looking effortlessly polished. - • **Conditioned Hair, Always:** Infused with nourishing oils, INOA leaves your hair feeling soft, healthy, and radiant post-colour. - • **Radiant, Long-Lasting Shine:** Enjoy up to 3 levels of rich, glossy colour that stays vibrant until your next appointment. - • **Customizable Shade Perfection:** Mix and match shades for a personalized colour cocktail tailored by your stylist or yourself. ## Overview L'OREAL INOA Shade 5.1 Light Ash Brown is a professional-grade, ammonia-free permanent hair colour cream enriched with oils for deep, natural-looking coverage. It guarantees up to 100% grey coverage and delivers up to 3 levels of long-lasting, glossy colour while conditioning hair for a radiant finish. Perfect for millennials seeking salon-quality results with enhanced comfort and no unpleasant odour. ## Description Discover our colour innovation! Our first permanent hair colour without ammonia is enriched with oils and delivers the colour to the heart of the hair. What's left is beautiful colour that's bright and looks natural. Plus, INOA leaves hair feeling conditioned with sublime colour radiance until your next colour appointment. Experience our ultimate in luxury colour, with improved comfort during the development time and no odour. So you can sit back and enjoy the salon! Greys? No problem! INOA gives you high coverage, up to 100%, whilst still keeping the colour looking bright and luminous. With a full range of colours, ask your hairdresser which INOA shade, or cocktail of shades, is perfect for you. Review: Will buy again - Great product Review: Salon-like colour for a lot less £££ and no ammonia - My hairdresser uses this, but I am not sure the exact shade (my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour) so I bought this (#3) and the shade #2, plus the peroxide developer (massive 1L bottle) back in May, but I was reluctant to use it in case I didn’t get it right / it didn’t cover my white roots properly. Important to know that - unlike the usual brands of hair colour you can buy from a chemist or supermarket - this is just a tube of colour. You need to buy the Inoa developer (peroxide) separately and it needs to be the % (strength) required for your colour (i.e. for dark hair It is 20%). After waiting for a long time - my roots were c. 3” long and pearly, blinding white - I finally decided to colour my own hair today, as I couldn’t look in the mirror anymore, but I am still not confident enough going out Post-lockdown and coming in close contact with people in a salon. Messy and time consuming (as per brilliant advice from a fellow desertcart shopper, best use a kitchen scales to weigh 60g of developer / peroxide once you have squeezed the 60g tube of colour (or half of each tube, as I did) into a bowl) the result was salon-like and my hair is back to “normal”! It has freed me from having to wear a wide Lycra band to cover my badger-like roots during video calls or going for walks. My husband keeps saying that I look 10 years younger (bless...). I should have done it a long time ago (pre-pandemic, I had my roots done every three weeks, but I hadn’t been to a hairdresser since 12 March until doing the colour myself today). I have now ordered a couple more tubes, for when those pesky roots start showing up again and I don’t feel like having to wear a mask to have my hair done. The advice from fellow desertcart shoppers on what strength peroxide / developer to buy and the weighing of the colour + developer right proportions was brilliant and invaluable. ## Features - Covers up to 100% of grey hairs - Long-lasting and natural-looking permanent colour - Up to 3 levels for long lasting, glossy colour ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B008QPZBE6 | | ASIN | B008QPZBE6 | | Batteries | 1 A batteries required. | | Benefits | Brightening | | Best Sellers Rank | 4,854 in Beauty ( See Top 100 in Beauty ) 71 in Permanent Hair Colour | | Brand Name | L'Oréal Professionnel Paris | | Colour | Light Ash Brown | | Container Type | Bottle | | Country Of Origin | Spain | | Country of origin | Spain | | Customer Reviews | 4.5 4.5 out of 5 stars (3,282) | | Customer reviews | 4.5 4.5 out of 5 stars (3,282) | | Global Trade Identification Number | 03474630485341 | | Hair Color Permanence | Permanent | | Hair Type | normal | | Is discontinued by manufacturer | No | | Item Form | Cream | | Item Weight | 0.08 Kilograms | | Item model number | LINOA51 | | Manufacturer | L'Oreal | | Manufacturer | L'Oreal | | Material Features | Ammonia Free | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Product Dimensions | 7 x 3.5 x 4.4 cm; 80 g | | Unit Count | 60.0 gram | ## Product Details - **Brand:** L'Oréal Professionnel Paris - **Colour:** Light Ash Brown - **Hair type:** normal - **Item form:** Cream - **Material Type Free:** Ammonia Free - **Material feature:** Ammonia Free - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Brightening - **Unit count:** 60.0 gram ## Images ![L'OREAL INOA Shade 5.1 Light Ash Brown 60g - Image 1](https://m.media-amazon.com/images/I/51Oul6vQLeL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: I used this with inoa 6% oxidant and the grey parts of my hair have a green tinge. Has anyone else noticed this?** A: I've been using this product for over two years and it's the best one for me. I do have quite a lot of grey hair and I get 100% cover up. I've used different shades and never noticed any tinge. It lasts much longer than any other hair colour product that I have used before. **Q: How do you use this?** A: I mix it with 60g ,6% peroxide. Put it on my roots which I do every fortnight. It's covers most greys but not 100%. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Will buy again *by M***A on 4 August 2025* Great product ### ⭐⭐⭐⭐⭐ Salon-like colour for a lot less £££ and no ammonia *by B***L on 20 July 2020* My hairdresser uses this, but I am not sure the exact shade (my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour) so I bought this (#3) and the shade #2, plus the peroxide developer (massive 1L bottle) back in May, but I was reluctant to use it in case I didn’t get it right / it didn’t cover my white roots properly. Important to know that - unlike the usual brands of hair colour you can buy from a chemist or supermarket - this is just a tube of colour. You need to buy the Inoa developer (peroxide) separately and it needs to be the % (strength) required for your colour (i.e. for dark hair It is 20%). After waiting for a long time - my roots were c. 3” long and pearly, blinding white - I finally decided to colour my own hair today, as I couldn’t look in the mirror anymore, but I am still not confident enough going out Post-lockdown and coming in close contact with people in a salon. Messy and time consuming (as per brilliant advice from a fellow Amazon shopper, best use a kitchen scales to weigh 60g of developer / peroxide once you have squeezed the 60g tube of colour (or half of each tube, as I did) into a bowl) the result was salon-like and my hair is back to “normal”! It has freed me from having to wear a wide Lycra band to cover my badger-like roots during video calls or going for walks. My husband keeps saying that I look 10 years younger (bless...). I should have done it a long time ago (pre-pandemic, I had my roots done every three weeks, but I hadn’t been to a hairdresser since 12 March until doing the colour myself today). I have now ordered a couple more tubes, for when those pesky roots start showing up again and I don’t feel like having to wear a mask to have my hair done. The advice from fellow Amazon shoppers on what strength peroxide / developer to buy and the weighing of the colour + developer right proportions was brilliant and invaluable. ### ⭐⭐⭐⭐⭐ Hair dye *by S***U on 19 March 2026* Colored grey hair roots quickly in 15 mins. Happy with results ## Frequently Bought Together - L'OREAL INOA Shade 5.1 Light Ash Brown 60g - Loreal INOA 200 OXYDANT 20 VOL 1L V034 - L'OREAL INOA Shade 6 Dark Blonde 60g --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/51748624-loreal-inoa-shade-5-1-light-ash-brown-60g](https://www.desertcart.jp/products/51748624-loreal-inoa-shade-5-1-light-ash-brown-60g) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-04-22*