---
product_id: 51730214
title: "L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris"
brand: "l'oreal paris"
price: "¥6852"
currency: JPY
in_stock: true
reviews_count: 13
url: https://www.desertcart.jp/products/51730214-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair
store_origin: JP
region: Japan
---

# Precious flower oils for luminous shine Up to 8 weeks fade-defying colour Includes UV-filter & Vitamin E conditioner L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris

**Brand:** l'oreal paris
**Price:** ¥6852
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with fade-defying luminous colour!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris by l'oreal paris
- **How much does it cost?** ¥6852 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/51730214-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **UV protection & shine:** Conditioner fortified with UV filter and Vitamin E locks in shine and protects your hair from environmental damage.
- • **Long-lasting brilliance:** Enjoy vibrant, fade-resistant colour that stays fresh for up to 8 weeks.
- • **Complete colour care kit:** All-in-one box with colourant, developer, shine protect conditioner, and protective gloves for a salon-quality finish at home.
- • **Trusted expertise since 1970:** Join millions who trust L'Oréal Paris Preference for multi-tonal, luminous permanent hair colour with proven grey coverage.
- • **Nourishing flower oil infusion:** Experience enhanced natural tones with a translucent gel formula enriched with precious flower oils.

## Overview

L'Oreal Paris Preference 4.013 Paris is a permanent hair dye delivering intense, natural-looking colour with optimal grey coverage. Its translucent gel formula enriched with precious flower oils and a UV-filtered Vitamin E conditioner ensures up to 8 weeks of fade-defying shine and nourishment. The complete kit includes colourant, developer, conditioner, and gloves for an easy, professional at-home application trusted for over 50 years.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients 1242551 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Toluene-2,5-Diamine, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Thioglycerin, Ammonium Acetate, 2-Methylresorcinol, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234356/1). 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1). 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Follow the instructions on the package, skin test 48 hours before use, 1. Use gloves and pour the dye bottle into the developer bottle and shake to mix evenly, 2. Apply color and leave to work for the recommended time, 3. Follow with conditioner and rinse. Safety Warning For external use only. See more

Review: Hair dye - Good colour
Review: Darker than pics initially, does lighten after washing hair a few times - I always use loreal hair colour. I wanted a more natural blonde so chose this colour. Initially was rather dark more of a tawny blonde, but soon lightened up after a few hair washes to a natural light blonde. Delighted with colour as i felt the previous excellence blondes i was using were looking more silvery than blonde. Leaves hair feeling silky, with a thicker fuller appearance and in great condition.

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 4.013 Paris, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0054VBVA8 |
| ASIN  | B0054VBVA8 |
| Best Sellers Rank | 1,637 in Beauty ( See Top 100 in Beauty ) 31 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Customer Reviews | 4.4 4.4 out of 5 stars (3,699) |
| Customer reviews | 4.4 4.4 out of 5 stars (3,699) |
| Date First Available | 11 Oct. 2010 |
| Format | Gel |
| Is discontinued by manufacturer  | No |
| Item model number  | 3268349 |
| Language  | English |
| Manufacturer  | L'Oréal |
| Product Dimensions  | 6 x 4 x 20 cm; 250 g |
| Product Name | 4.013 Paris Refined Brown Permanent Hair Dye |
| Units | 1.0 count |
| Volume | 178.4 Millilitres |
| Weight | 253 g |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 4.013 REFINED BROWN
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Ammonia Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Covers grey hair and highlights natural brown hair color
- **Unit count:** 1.0 count

## Images

![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris - Image 1](https://m.media-amazon.com/images/I/51hkovGuN0L.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Hair dye
*by V***V on 21 November 2025*

Good colour

### ⭐⭐⭐⭐⭐ Darker than pics initially, does lighten after washing hair a few times
*by A***R on 28 June 2025*

I always use loreal hair colour. I wanted a more natural blonde so chose this colour. Initially was rather dark more of a tawny blonde, but soon lightened up after a few hair washes to a natural light blonde. Delighted with colour as i felt the previous excellence blondes i was using were looking more silvery than blonde. Leaves hair feeling silky, with a thicker fuller appearance and in great condition.

### ⭐⭐⭐⭐⭐ The best drugstore bleach
*by D***A on 8 September 2025*

The best drugstore bleach! I've been trying to lift my hair in the professional salon for ages and none of the hairdresser been able to do it. I've neve been happy with the results and paid fortune 😕 with this product 20 minutes and toner afterwards and I've never been happier with the end result 😍 I totally recommend

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- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris
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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-07*