ODSTOB You vs. Google: The Very Unauthorized Guide to Google Ads: Colored Version

This book is fantastic. Full of useful information. Kasim and John offer a wealth of knowledge on Google advertising. If you get a chance to see them speak in person do it!

I had some knowledge so this book bridged the gap I needed to take my performance to the next level

Como marketologo, siempre busco información de cómo mejorar mis campañas. Los 2-3 primeros capítulos son los que valen todo el libro!!! Lo demás es paso a paso de cómo programar las campañas y no me sirvió mucho. Pero los primeros capítulos valieron la pena. Mire con otros ojos a mis campañas. Lo recomiendo.

I've only had the book for a couple of days but haven't been able to put it down. It's jam-packed full of useful insights to win when marketing inside the Google ecosystem. John Moran is an absolute legend when it comes to Google Ads and his knowledge and expertise are clearly displayed in an easy-to-read, digestible manner. Regardless of whether you are just starting out or a seasoned media buyer this is a must-have on the bookshelf.

I had high hopes for this book, expecting advanced strategies or insider tips on how to succeed with Google Ads, but it was a huge letdown. The content is painfully basic and could easily be found for free on YouTube or a quick Google search. It felt more like a beginner’s guide that rehashed information readily available online rather than offering anything new or valuable.If you’re someone who’s just getting started with Google Ads, maybe you’ll find some value, but for anyone with experience or looking to really level up, this book is a waste of time and money. The authors didn’t deliver anything worth paying for – you’re much better off watching free tutorials instead. Truly disappointing.