--- product_id: 51496056 title: "Adore Shining Semi Permanent Hair Colour 107 Mocha – Rich Brown Hair Dye" brand: "adore" price: "¥2658" currency: JPY in_stock: true reviews_count: 13 category: "Adore" url: https://www.desertcart.jp/products/51496056-adore-shining-semi-permanent-hair-colour-107-mocha-rich-brown store_origin: JP region: Japan --- # Vegan & cruelty-free formula No ammonia, peroxide, or alcohol 15 min full cure time Adore Shining Semi Permanent Hair Colour 107 Mocha – Rich Brown Hair Dye **Brand:** adore **Price:** ¥2658 **Availability:** ✅ In Stock ## Summary > ✨ Mocha Magic in Minutes – Because your hair deserves to shine as bright as your ambition! ## Quick Answers - **What is this?** Adore Shining Semi Permanent Hair Colour 107 Mocha – Rich Brown Hair Dye by adore - **How much does it cost?** ¥2658 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/51496056-adore-shining-semi-permanent-hair-colour-107-mocha-rich-brown) ## Best For - adore enthusiasts ## Why This Product - Trusted adore brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gentle Yet Powerful:** No ammonia, peroxide, or alcohol means your hair stays healthy, soft, and conditioned after every use. - • **Semi-Permanent Freedom:** Refresh or enhance your brown tones without the long-term commitment—ideal for trendsetters who love to switch it up. - • **Conscious Beauty Choice:** Vegan and cruelty-free formula aligns with your ethical lifestyle without compromising on vibrancy. - • **Nourishing Aloe Infusion:** Infused with aloe vera and hydrolyzed collagen to leave hair feeling silky smooth and visibly radiant. - • **Effortless 15-Minute Transformation:** Get salon-worthy rich mocha brown color in just 15 minutes—perfect for busy pros on the go. ## Overview Adore Shining Semi Permanent Hair Colour 107 Mocha offers a rich, warm brown shade with a vegan, cruelty-free formula free from ammonia, peroxide, and alcohol. Designed for all hair types, it delivers vibrant, long-lasting color in just 15 minutes while conditioning hair with aloe vera and collagen. Perfect for professionals seeking a flexible, ethical, and nourishing hair color solution that enhances natural beauty without commitment. ## Description Product Description For a vibrant, shining colour that gives hair a beautiful, Sensual feel and colour that really lasts! Contains Aloe vera Leaving hair nourished and healthy. Upto 12 months life span of the product after opening. Directions: 1. Shampoo, and towel dry 2. Use protective cream around hair line 3. Apply hair colour 1/8" from scalp,and comb through thoroughly 4. Cover with a plastic cap, and process with heat for up to 15 mins 5. Rinse and shampoo completelyNote: Date mentioned on the item is Manufactured date and not the Expiry date Ingredients Aqua/ water/ Eau, Aloe Vera (Aloe Barbadensis), Citric Acid,Hydrolyzed Collagen, Octoxynol-9, Hydroxypropylmethylcellulose,PPG-1-PPG9 Lauryl Glycol Either, Methylchloroisothiazolinone, Methylisothiazolinone,Propylene Glycol, Trimethylsilyamodimethicone,Sodium Citrate, Glycerin,Fragrance (Perfume) May Contain: CI42090,CI45100,CI28440,CI42520,CI19140 Directions 1. Shampoo, and towel dry 2.Use protective cream around hair line 3. Apply hair colour 1/8" from scalp,and comb through thoroughly 4. Cover with a plastic cap, and process with heat for up to 15 mins 5. Rinse and shampoo completely Box Contains Adore shining semi permanent hair colour 107 Mocha Review: If you love colouring your hair you’ll love this - I always reach for this product when I fancy adding a splash of colour to my hair. The value for money is brilliant, as one bottle can last for multiple applications depending on your hair length. 💧 My application tip: I always wet my hair first, then towel-dry it before applying the colour. I find it goes much further this way and works just as well as applying it to dry hair. I wouldn’t necessarily agree with the claim of 6–8 washes, though. How long the colour lasts really depends on your hair’s condition, quality and base colour, which all play a huge part in the final result. I’ve tried several shades, including Crimson, Violet, Bubblegum and many more, and the pigmentation is amazing! The colours are genuinely beautiful, and there’s a fantastic selection to choose from. From my experience, colours fade much quicker on darker hair, whereas on blonde or lighter hair, they can last ages — definitely longer than your average semi-permanent hair dye. In my experience, the fading starts to become noticeable after around five washes, although this varies from person to person. Pastel shades can fade particularly quickly, blue can fade towards green or yellow, and red can fade towards orange. For reference, my hair is dry but silky, and I’ve been dyeing it with box dyes and cutting it myself since I was 12. I’m now 30, so I’ve had plenty of experience experimenting with my hair! 😂 ⚠️ IMPORTANT DISCLAIMER: BUY GLOVES! Gloves are not provided, and this product will stain your hands if you apply it without them. Overall, I absolutely love this product! It’s easy to use, offers amazing colour payoff, comes in a brilliant range of shades and gives you great value for money. Just remember that everyone’s hair is different, so your results and how long the colour lasts may vary. Definitely worth trying if you love experimenting with different hair colours! 💗 Review: Wow!!! - Wasn’t expecting much from this as not heard of the brand but wow! Usually use directions and crazy colours but I just wanted an added shine rather than colour and my hair (which had been coloured at hairdressers 4 weeks before) had faded from a warm copper to more of a strawberry blonde. Well I got more than shine I got an amazing colour. Absolutely love it. I’d advise anyone using it just for a freshen up to do a strand test first but if you’re like me and don’t mind it coming out bright then just go for it. I love the colour and my hair feels so soft. ## Features - Rich Mocha Brown Colour: Adore 107 Mocha delivers a deep, warm brown shade for a natural-looking, polished and sophisticated hair colour. - Vegan & Cruelty-Free: Vegan and cruelty-free semi-permanent hair colour, ideal for customers seeking a more conscious colouring option. - No Ammonia, Peroxide or Alcohol: Formulated without ammonia, peroxide or alcohol, offering an alternative to traditional permanent oxidative hair dyes. - Conditioning Formula: Designed to deposit rich colour while helping leave hair feeling soft, smooth and conditioned after colouring. - Semi-Permanent Colour: Easy-to-use formula lets you refresh your style or enhance your brown tones without the commitment of permanent hair colour. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B004LP4O5W | | Benefits | Rich, long-lasting color | | Best Sellers Rank | 415 in Beauty ( See Top 100 in Beauty ) 4 in Semi-Permanent Hair Colour | | Brand | Adore | | Brand Name | Adore | | Colour | 107 Mocha | | Container Type | Bottle | | Customer Reviews | 4.1 out of 5 stars 39,435 Reviews | | Full Cure Time | 15 Minutes | | Global Trade Identification Number | 00661157101073 | | Hair Color Permanence | Semi-Permanent | | Hair Type | All | | Hair type | All | | Item Form | Liquid | | Item Highlight | Vegan & Cruelty-Free Brown Hair Dye | No Ammonia, No Peroxide, No Alcohol | | Item Weight | 4 Ounces | | Item form | Liquid | | Manufacturer | Adore | | Manufacturer Part Number | 107 | | Material Features | Organic | | Material Type Free | Alcohol Free, Peroxide Ammonia Free | | Model Number | 107 | | Number of Items | 1 | | Package Size Name | Standard | | Package information | Bottle | | Product benefits | Rich, long-lasting color | | Recommended Uses For Product | Hair coloring | | Suitable Hair Colour | Medium Brown | | UPC | 661157101073 | | Unit Count | 118.0 millilitre | ## Product Details - **Brand:** Adore - **Colour:** 107 Mocha - **Hair type:** All - **Item form:** Liquid - **Material Type Free:** Alcohol Free, Peroxide Ammonia Free - **Material feature:** Organic - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Rich, long-lasting color - **Unit count:** 118.0 millilitre ## Images ![Adore Shining Semi Permanent Hair Colour 107 Mocha – Rich Brown Hair Dye - Image 1](https://m.media-amazon.com/images/I/81rIT1+75AL.jpg) ![Adore Shining Semi Permanent Hair Colour 107 Mocha – Rich Brown Hair Dye - Image 2](https://m.media-amazon.com/images/I/71fU6sw5GNL.jpg) ![Adore Shining Semi Permanent Hair Colour 107 Mocha – Rich Brown Hair Dye - Image 3](https://m.media-amazon.com/images/I/71litsN2+8L.jpg) ![Adore Shining Semi Permanent Hair Colour 107 Mocha – Rich Brown Hair Dye - Image 4](https://m.media-amazon.com/images/I/619fcgusePL.jpg) ![Adore Shining Semi Permanent Hair Colour 107 Mocha – Rich Brown Hair Dye - Image 5](https://m.media-amazon.com/images/I/917vxN9CcaL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: How long does the dye last if you wash your hair twice a week?** A: I wash my hair every second day and i get about 3 weeks before the dye starts to fade, my hair is also in very poor condition from bleaching, so the better condition your hair is in the longer it will last. Also it doesnt say on the bottle but if your hair hasnt been bleached the dye wont stick at all. **Q: I have medium-ish brown hair. Will this product be noticeable or should I strip my hair colour first?** A: It would be noticeable it’s a very strong red I used it on black hair **Q: Is this a hair stain? A few people have recommended trying a hair stain rather than usual hair colour, it's just finding out which are stains** A: Nah, this isn't a hair stain. It washes out fairly easily. It's just that the colour is so intense it can stain the skin during dying your hair. :) **Q: Are there any ways to speed up washing it out ? Can only have it in for 2 weeks due to school rules** A: use water as hot as you can bear it, sulphate shampoos to wash your hair. Crushed up vitamin C tablets mixed with Sulphate shampoo into a yoghurt consistency and left under a plastic bag for 30 minutes (minimum) lifts semi perm colour but also dries out your hair a bit so follow this with a good conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ If you love colouring your hair you’ll love this *by A***E on 9 October 2026* I always reach for this product when I fancy adding a splash of colour to my hair. The value for money is brilliant, as one bottle can last for multiple applications depending on your hair length. 💧 My application tip: I always wet my hair first, then towel-dry it before applying the colour. I find it goes much further this way and works just as well as applying it to dry hair. I wouldn’t necessarily agree with the claim of 6–8 washes, though. How long the colour lasts really depends on your hair’s condition, quality and base colour, which all play a huge part in the final result. I’ve tried several shades, including Crimson, Violet, Bubblegum and many more, and the pigmentation is amazing! The colours are genuinely beautiful, and there’s a fantastic selection to choose from. From my experience, colours fade much quicker on darker hair, whereas on blonde or lighter hair, they can last ages — definitely longer than your average semi-permanent hair dye. In my experience, the fading starts to become noticeable after around five washes, although this varies from person to person. Pastel shades can fade particularly quickly, blue can fade towards green or yellow, and red can fade towards orange. For reference, my hair is dry but silky, and I’ve been dyeing it with box dyes and cutting it myself since I was 12. I’m now 30, so I’ve had plenty of experience experimenting with my hair! 😂 ⚠️ IMPORTANT DISCLAIMER: BUY GLOVES! Gloves are not provided, and this product will stain your hands if you apply it without them. Overall, I absolutely love this product! It’s easy to use, offers amazing colour payoff, comes in a brilliant range of shades and gives you great value for money. Just remember that everyone’s hair is different, so your results and how long the colour lasts may vary. Definitely worth trying if you love experimenting with different hair colours! 💗 ### ⭐⭐⭐⭐⭐ Wow!!! *by H***Y on 23 October 2026* Wasn’t expecting much from this as not heard of the brand but wow! Usually use directions and crazy colours but I just wanted an added shine rather than colour and my hair (which had been coloured at hairdressers 4 weeks before) had faded from a warm copper to more of a strawberry blonde. Well I got more than shine I got an amazing colour. Absolutely love it. I’d advise anyone using it just for a freshen up to do a strand test first but if you’re like me and don’t mind it coming out bright then just go for it. I love the colour and my hair feels so soft. ### ⭐⭐⭐⭐⭐ Only True Semi Permanent I Use *by A***S on 8 September 2016* I've been bleaching and using Adore dyes for about two years now, but I used to get them from another shop. I got them here because it was more convenient, though the price is slightly higher. I've never used this on unbleached hair, so I have no idea how well it sticks or how much colour it leaves. On bleached hair, it's amazing. The colour is always super vibrant. You may not always get the colour shown on the bottle, but that's more because of the base colour of the hair your dyeing over. I get very annoyed reading reviews from people who complain the colour wasn't the same on their hair. If your hair has yellow or orange tones in it, this will make the colour more peachy than the blue toned pink! I had this happen on my hair since it wasn't bleached perfectly evenly. Some strands are peachy. Same goes for if you dye over blue. The number one reason I prefer Adore dyes over others is that I can dilute it with conditioner and still get a lot of colour out of it. One bottle lasts me over ten applications. Currently my hair is a pastel purple and pink mix because I worked out it would be cheaper to buy two bottles, one pink and one blue, to make my own purple, rather than buying one bottle of purple. So you can mix these together to get an even greater range of shades. I'm never the same colour each month! The longer you leave it in, the brighter and more longer lasting the colour will be. This is true for unbleached hair as well. You don't have to worry about damage, this is like a conditioner that stains your hair. You do have to keep it moist though, so put a shower cap or plastic bag on top. I normally leave mine in for about an hour, but because of the pastels, I've only been leaving it in for about five minutes while showering and it still deposits colour, though it rinses out quicker. The second reason I love Adore dyes is that there is pretty much zero rub off. I can dye my hair, rinse, let it dry and not leave random colours all over my pillow. I don't worry about it running in the rain. I used to use Directions Plum and the rain made that run, it was very embarrassing. All in all, I really recommend this, it lasts for ages, smells great, excellent colour payoff and a wide range of colours. ## Frequently Bought Together - Adore Semi Permanent Hair Color - Vegan and Cruelty-Free Brown Hair Dye - 4 Fl Oz - 107 Mocha (Pack of 1) - Clairol Professional BW2+ Extra Strength Powder Lightener, Up to 9 Levels of Lift for Hair Highlights & Lightening - Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/51496056-adore-shining-semi-permanent-hair-colour-107-mocha-rich-brown](https://www.desertcart.jp/products/51496056-adore-shining-semi-permanent-hair-colour-107-mocha-rich-brown) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-10-30*