forming Cream with Medium Hold and Shine, Gifts for Men, for Shape and Thickening, Cream Texture for All Hair Types, Hair Styling for Men

Perfect hair product for me, I’m growing my hair and wanted a product to not only keep from getting in my face but had a long hold and didn’t look super greasy. This stuff is the best I’ve tried , my hair is quite thick and wavy and it almost straightened it out when applied when hair is damp. Love it !

Excellent product, don’t need much, apply to dry hair, highly recommend.

I bought the American Crew Forming Cream a while back and used it regularly, and it turned out to be a dependable everyday styling product. The texture is smooth and easy to work with, and it spreads through the hair without clumping or feeling greasy. It gives a medium hold with a natural shine, which works well for short to medium styles that need shape without looking overly styled. Over time, I noticed it also adds a bit of thickness and fullness, which is great if your hair needs more body. The finish stays clean and natural, and the hold lasts through the day without going stiff or crunchy. Because it’s water‑based, it washes out easily with no residue, and the scent is light and not overpowering. For the price, the value is solid. You don’t need much product to get results, and it works across different hair types without any fuss. Overall, it’s a reliable, easy‑to‑use styling cream that delivers consistent hold and a natural finish.

Good price

Excellent cream, not greasy, worth buying

Love the size for throwing in a bag / toiletry kit. Lasts me 6-8 weeks even using most days. Really great stuff, not sticky or too glossy

Loads of review sites and AC themselves saying that this is a great product if you have fine, straight hair. So I grabbed it. Having been using TGI Bedhead (strong hold) for ages, fancied something a bit less harsh. Creams are the perfect solution apparently with medium hold. Well, yeah, medium might as well mean weak. First application, really not impressed at all. My hair right now is pushing maybe 5 inches. Used enough of this to barely cover my index finger pad, no more than I use of any other product. Initial impression was somewhat tacky. Surprisingly shiny. Styled it, ok, not bad, used worse. Good volume. Walked back to the bathroom, rinsed my hands, dried them, walked back to the mirror. No more than 20 steps in total. Already my hair had borderline flattened. Any other product, never did this. Requires constantly restyling after just an hour if that. Does dry more matte after a while. Styling falls apart over time though as you're constantly having to shift your hair around to stop it flattening, and the product just gets weaker and weaker. Nah, not getting this again. Smell is industrial too. Not a nice citrus or anything. Smells like a light glue.

It's a good product but it just leaves my hair looking too wet. I am sure for people with thick hair this product will be amazing. Just not for people with thin hair.

I bought this for everyday styling, and it’s exactly what I was looking for. The cream has a nice consistency that’s easy to work through the hair without feeling sticky or greasy. It provides a medium hold that keeps my hairstyle in place while still allowing the hair to look natural and touchable. One thing I really appreciate is that it doesn’t leave any flakes or residue, even after several hours. It also washes out easily with regular shampoo. A small amount goes a long way, so the jar should last quite a while. The subtle, clean scent is another nice bonus. Overall, it’s a reliable styling product that gives a polished look without making the hair feel stiff.

É la prima volta che utilizzo questa cera e sono rimasto strabiliato... rende i capelli brillanti e morbidi! Non capisco alcune recensioni come fanno a scrivere effetto opaco... qui si dovrebbe scrivere per aiutare chi non ha acquistato un prodotto e non ingannarlo con indicazioni false! Vi invito quindi a leggere le recensioni ma informandovi leggendo le etichette dei prodotti, nel caso di questa cera é specificato bene dal produttore che é a media tenuta e alta lucentezza... quelle con effetto opaco sono la fiber e la defining paste. Bisogna saperlo usare, non puoi metterne troppo e poi scrivere rende i capelli grassi.. la si deve strofinare bene sulle mani e passarla sui capelli ASCIUTTI con movimenti che consentano di distribuirla uniformemente, cominciando SEMPRE con una dose minima e poi eventualmente aggiungere. Io prima di acquistare leggo le recensioni sul sito di amazon.com in inglese, molto piú serie e affidabili di quelle italiane...Poi ci lamentiamo che all'estero ci identificano che mangiamo spaghetti tutto il giorno. Comunque buon prodotto (americano) e tenuta ottima per 2 giorni di seguito. Spero di esservi stato di aiuto.

Really great stuff, non stick all day

Great for small short airplane trips. This is the mini size so certainly expensive for the quantity you get but takes up no space. Would fit in your pocket. Smell isn't strong and overcoming and doesn't leave flakes. Small amount goes a long way. Not recommended for those with long hair.

Less than medium hold