---
product_id: 503758923
title: "Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml"
brand: "e.l.f."
price: "¥5664"
currency: JPY
in_stock: true
category: "E.L.F."
url: https://www.desertcart.jp/products/503758923-power-grip-primer-4-niacinamide-gel-based-and-hydrating-face
store_origin: JP
region: Japan
---

# 4% Niacinamide brightens & evens skin Hydrating gel formula Sticky texture locks makeup all day Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml

**Brand:** e.l.f.
**Price:** ¥5664
**Availability:** ✅ In Stock

## Summary

> 💖 Lock in your glow, lock out the fade — primer perfection for the power player.

## Quick Answers

- **What is this?** Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml by e.l.f.
- **How much does it cost?** ¥5664 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/503758923-power-grip-primer-4-niacinamide-gel-based-and-hydrating-face)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Dewy Finish for All:** Translucent primer that works seamlessly on every skin tone, delivering a fresh, luminous glow.
- • **Glow-Getter Formula:** Infused with 4% niacinamide to brighten dullness and even skin tone for that lit-from-within radiance.
- • **Makeup’s Best Grip:** Unique gel-based sticky texture ensures your makeup stays flawless from AM meetings to after-hours drinks.
- • **Skin-Loving Hydration:** Lightweight gel formula hydrates without clogging, perfect for all skin types including sensitive skin.
- • **Clean & Conscious Beauty:** 100% vegan, cruelty-free, and free from parabens, phthalates, and other nasties—because kindness is the new chic.

## Overview

e.l.f. Power Grip Primer + 4% Niacinamide is a hydrating, gel-based face primer designed to brighten and even skin tone while providing a sticky, long-lasting grip for makeup. Suitable for all skin types and tones, it delivers a radiant, dewy finish and is formulated without harmful ingredients. Vegan, cruelty-free, and beloved by over 54,000 reviewers, it’s the ultimate base for a flawless, all-day look.

## Description

"What is this: a sticky gel based face primer enriched with 4% niacinamide to even out skin tone and brighten when gripping makeup. WHY YOU'LL LOVE IT: Gel primer formula with sticky texture grips makeup for long-lasting wear enriched with 4% niacinamide to even out and brighten skin tone. Gives the skin a christening, radiant finish. Translucent foundation works on all skin tones. 100% vegan and cruelty Main Ingredients Niacinamide (4%): evens skin tone and brightens the look of dullness. Ideal for: oily, normal All, dry and combination skin types Your skin's future looks bright - Your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to even out and brighten skin tone while you grab your makeup. This gel-based formula prepares your complexion and primes for applying makeup while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes completely clear and creates a dewy finish. All e.l.f. Products are of phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty and Leaping Bunny certified. Because kindness is chic."

## Features

- MAKEUP PRIMER & SKIN CARE: The future of your skin looks rosy - your favorite sticky AF Power Grip foundation is now enriched with skin-friendly niacinamide, which evens out skin tone and gives makeup long-lasting effect.
- SMOOTHES & BRIGHTENS THE COMPONENCE: Niacinamide smooths and brightens the appearance of dullness, while the gel-like formula of the Power Grip Primer with sticky texture holds makeup for long-lasting hold.
- Provides a dewy finish: this foundation is ideal for all skin tones, it applies completely clear and provides a dewy, radiant finish.
- Application: apply the foundation evenly to the face before make-up and tap it into the skin with your fingertips. The warmth of your fingers allows the product to blend into the skin and ensures an even application. Wait 30 seconds before applying your makeup.
- Skin-friendly ingredients: All e.l.f. Products are made with skin-friendly ingredients, without any harmful substances - and all for a good price. All e.l.f. Products are 100% vegan and cruelty free.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BQQS5GBQ |
| ASIN  | B0BQQS5GBQ |
| Best Sellers Rank | #3,838 in Beauty ( See Top 100 in Beauty ) #12 in Foundation Primers |
| Brand Name | e.l.f. |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Facial Primer |
| Customer Reviews | 4.4 4.4 out of 5 stars (55,424) |
| Customer reviews | 4.4 4.4 out of 5 stars (55,424) |
| Date First Available  | 8 January 2023 |
| Finish Types | Luminous |
| Global Trade Identification Number | 00609332815179 |
| Item Dimensions | 24 x 40 x 145 millimeters |
| Item Form | Gel |
| Item Volume | 24 Milliliters |
| Item Weight | 41 Grams |
| Item model number  | 81517 |
| Manufacturer | e.l.f. Beauty |
| Manufacturer  | e.l.f. Beauty |
| Manufacturer Part Number | 81517 |
| Material Features | hydrating |
| Material Type Free | Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and cruelty free |
| Model Number | 81517 |
| Number of Items | 1 |
| Package Type Name | Bottle" or "Tube |
| Product Benefits | Even Toning |
| Product Dimensions  | 2.39 x 3.99 x 14.5 cm; 41 g |
| Skin Tone | All |
| Skin Type | All |
| Specialty | illuminator |
| UPC | 609332815179 |
| Unit Count | 24 Milliliters |

## Product Details

- **Brand:** e.l.f.
- **Item form:** Gel
- **Package information:** Tube
- **Product benefits:** Even Toning
- **Skin type:** All

## Images

![Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml - Image 1](https://m.media-amazon.com/images/I/619y+NpzrTL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: How does a gel-based primer differ from a silicone based primer in terms of skin benefits?**
A: Gel-based primers tend to feel lightweight and water-based, while silicone-based primers help blur the look of pores and fine lines. Both can create a smooth makeup base, with silicone primers offering a velvety texture.

**Q: Why does Power Grip Primer feel tacky and is that normal?**
A: Yes, the tacky feel is intentional. Power Grip Primer's sticky gel formula helps grip makeup for longer-lasting wear. The tackiness typically lessens as the primer settles and makeup is applied.

**Q: What skin types is the Power Grip Collection suitable for?**
A: The Power Grip Collection is suitable for most skin types. Because everyone's skin is different, patch test on a small area before full-face application.

**Q: Can the setting sprays be used before I apply my makeup, after, or both?**
A: Yes. Setting sprays can be used before or after makeup. Use them to prep skin, set individual makeup layers, or finish your look and help melt powder layers together.

**Q: How long do the Power Grip Primer and Setting Spray last?**
A: The Power Grip Primer and Setting Spray help grip makeup for a long-lasting wear.

## Frequently Bought Together

- e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
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**Shop now:** [https://www.desertcart.jp/products/503758923-power-grip-primer-4-niacinamide-gel-based-and-hydrating-face](https://www.desertcart.jp/products/503758923-power-grip-primer-4-niacinamide-gel-based-and-hydrating-face)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-10-21*