---
product_id: 50172533
title: "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 721 Dusty Mauve, Pack of 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "¥5138"
currency: JPY
in_stock: true
reviews_count: 8
url: https://www.desertcart.jp/products/50172533-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-721
store_origin: JP
region: Japan
---

# 3X shimmering highlights 50+ bold, fashion-forward shades 40% stronger hair post-color L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 721 Dusty Mauve, Pack of 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** ¥5138
**Availability:** ✅ In Stock

## Summary

> ✨ Turn heads with every shade—be the trend, not the follower!

## Quick Answers

- **What is this?** L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 721 Dusty Mauve, Pack of 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** ¥5138 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/50172533-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-721)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Bonding Care Complex:** Fortify your hair with up to 40% stronger strands for lasting vibrancy and health.
- • **Brilliant 3X Shimmer:** Experience intensified, multi-faceted color that turns heads instantly.
- • **Gray Coverage & Versatility:** Seamlessly cover grays or experiment with bold, bright, or smoky hues.
- • **L’Oréal Paris Innovation:** Trust cutting-edge technology combined with premium quality for salon-grade results at home.
- • **Vegan & Trend-Driven Palette:** Choose from 50+ edgy shades inspired by runway and street style—no salon needed.

## Overview

Feria Multi-Faceted Shimmering Permanent Hair Color in 721 Dusty Mauve delivers vibrant, multi-dimensional color with 3X shimmering highlights. This vegan formula offers over 50 bold shades inspired by the latest fashion trends, enhanced by a Bonding Care Complex that strengthens hair by up to 40% post-coloring. Perfect for gray coverage or daring new looks, it combines L’Oréal Paris’ advanced technology and quality for professional results at home.

## Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

## Features

- Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Product Details

- **Color:** 721 Dusty Mauve
- **Package Information:** Tube
- **Product Benefits:** Hair Coloring and Conditioning
- **Brand:** L'Oreal Paris
- **Item Form:** Kit

## Images

![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 721 Dusty Mauve, Pack of 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81afwQ2fEeL.jpg)

## Questions & Answers

**Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?**
A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

**Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?**
A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. 
I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again.
For best results with any home hair color:
First, wash and deep condition your hair a couple of days prior to coloring.
Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair.
After coloring wash your hair only in cool to lukewarm water. Don’t use hot water!
Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color.
Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. 
And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

**Q: Why won’t it allow me to buy more than two boxes? My hair extremely long and thick, I always need 4 boxes when dying my hair.**
A: Don't know, but you don't need to put the product on all of you hair each time you color your hair. I have long hair and only put it on the root area and occasionally work it down some what. You are wasting money if you buy 4 boxes each time you color!

**Q: What do you think the Champagne Blonde would do to someone with medium light red color?**
A: Ok, I know I'm a little late in the game here, so for anyone who's reading this, PLEASE don't listen to Amanda (who responded a while ago to this question.) I don't know where she got her cosmetology license or how long it's been since she got it, but...wow.
First, blonde hair dye kits WILL lighten your hair. You absolutely don't need to bleach unless you want to lift your hair more than 2 or 3 levels. Permanent hair dye has come a long way and hydrogen peroxide isn't needed in all blonde hair dye kits. There are other chemicals in these kits that lighten hair. 
~Ammonia compounds swell the hair shaft, allowing it to open so the dye gets into the cuticle (permanent hair dyes are NOT deposit only, despite what Amanda said)
~Oxidative compounds, (such and organic and inorganic alkali metal salts) 
~ ...and a whole slew of other chemical compounds that will allow the mixture to penetrate the hair shaft, lighten hair and deposit the color to the inner layer of the hair. 
Also, the kits(for blonde) always come with a 20 volume developer. All developer has hydrogen peroxide (HP) in it. 
10 volume = 3% HP
20 volume = 6% HP
30 volume = 9% HP
The higher the volume, the higher the lift. If your hair is medium/light red and you want your hair to look like the color on the Champagne Blonde box, you might consider using a 30 volume developer instead of the 20 volume in the box. Using 30 volume requires frequent checking the hair while it's processing to make sure it's not getting too light, but, from my three decades of experience dyeing my own hair from dark blonde with reddish undertones/level 6-7 to a level 8-9 ash blonde using 30 volume ~always~ results in my hair turning out pretty damn close to the color on the box. 
You can order 30 volume developer from Sally Beauty online and it's cheap...like $6 to $10 bucks. Take the bottle of 20 volume developer out of the box, draw a line that shows how much developer is in it, pour out the 20 volume then refill the bottle up to the line you drew with 30 volume. 
Two days after coloring, apply a protein conditioning mask to your hair because any time you lighten your hair, your hair gets a little pissed off and needs some extra care. 
Anyway, I hope that helps.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Covered my Grey's and lighter roots and looks even all throughout
*by K***T on September 7, 2025*

My hair was a plum red purple and I was wanting to get rid of the unicorn colors so I used this color and it is a level 3 dark so if you want a level 4 find one that is a level 4 violet because this is a black brown violet. It looks dark but you can see the violet in low light and outside in the sun. It turned out even, even though I had highlights. So will use this again. Not sure if it fades or not but I will return with an update later in the week. Side note it looks red when you mix the solution but remember it is a blue based violet and they have a red booster to make it dark violet.

### ⭐⭐⭐⭐⭐ My go-to! Love it!
*by M***. on September 4, 2025*

I've been using Feria #40 for years now, and it's the best! First, I love the highlights! My hair is naturally dark brown, and this dye gives it gold highlights that look so pretty, especially in the sun. It also leaves my hair so soft and healthy, while eliminating the gray. Other dyes would dry out my hair, making it look dull and damaged. I do have to dye it again every month because the gray starts to show again, but it's a quick and easy process, so I don't mind. Highly recommend!

### ⭐⭐⭐⭐⭐ General loving care
*by A***R on September 6, 2025*

This.L'Oréal hair color is great.It'll take dark hair into blonde hair really easy.It is always gentle on your hair.It makes your hair shine and leaves.It also soft and beautiful

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 721 Dusty Mauve, Pack of 1 Hair Dye Kit
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8 Medium Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.jp/products/50172533-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-721](https://www.desertcart.jp/products/50172533-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-721)

---

*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-01-23*