---
product_id: 500871735
title: "L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)"
brand: "l'oreal paris"
price: "¥10973"
currency: JPY
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.jp/products/500871735-l-oreal-paris-sulfate-free-brass-toning-purple-shampoo-blonde
store_origin: JP
region: Japan
---

# 100% vegan & cruelty-free Powerful purple toning formula Sulfate & paraben free hydration L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

**Brand:** l'oreal paris
**Price:** ¥10973
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your color game—ditch the brass, keep the glow!

## Quick Answers

- **What is this?** L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) by l'oreal paris
- **How much does it cost?** ¥10973 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/500871735-l-oreal-paris-sulfate-free-brass-toning-purple-shampoo-blonde)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydration Hero:** Infused with Hibiscus to deeply moisturize color-treated strands
- • **Pro Routine Ready:** Use 2-3x weekly with matching conditioner for salon-worthy results
- • **Brass-Busting Power:** Neutralizes yellow & orange tones for flawless blonde and silver hair
- • **Clean Beauty Commitment:** Sulfate, paraben, and harsh salt free for gentle, scalp-friendly care
- • **Travel & Lifestyle Friendly:** Generous 23 fl oz size fits perfectly in your shower or travel bag

## Overview

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is expertly formulated to hydrate and neutralize brassy tones in blonde, bleached, highlighted, and silver hair. This vegan, sulfate- and paraben-free shampoo uses Hibiscus and purple dye to maintain vibrant, color-treated hair while being gentle on the scalp. Ideal for professional-grade color care, it’s designed for use 2-3 times weekly and comes in a generous 23 fl oz size, making it a must-have for anyone serious about flawless, radiant hair.

## Description

You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% sulfate free, paraben free, no harsh salts and vegan. No animal derived ingredients or by-products. Formula not tested on animals.

Review: Doesn’t turn skin purple - While this purple shampoo isn’t as strong as some of the more expensive purple shampoo’s, it is perfect for using multiple times per week without getting too purple. After a few days I can definitely see the ashier color and the yellowing is gone. I prefer this brand so my hands and nails don’t turn purple and the smell is great. Definitely would recommend!
Review: ONLY SHAMPOO I USE! - If you have blonde or gray hair, this stuff is amazing. I use it every time I shampoo and it really keeps your color lastening longer AND here is a tip I got from my hairdresser....leave this sit in your hair while you bathe/shower. The conditioner is good too but that you just rinse right thru. Leave the shampoo on your head for 5 minutes each time you use it; excellent stuff and great price.

## Features

- Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BL86YV6X |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #1,068 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #29 in Hair Shampoo |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.5 out of 5 stars 29,431 Reviews |
| Global Trade Identification Number | 00071249645499 |
| Hair Type | Chemically Treated |
| Item Dimensions | 8.41 x 3.15 x 8.41 inches |
| Item Form | Liquid |
| Item Type Name | Hair Care |
| Item Weight | 1.7 pounds |
| Liquid Volume | 680 ml |
| Manufacturer | L'Oréal Paris |
| Manufacturer Part Number | 0071249645499 |
| Material Type Free | Paraben Free, Sulfate Free |
| Model Number | 0071249645499 |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Product Benefits | Hydrating,Moisturizing,Thickening,Volumizing |
| Scent | Violet & Thyme |
| Scent Name | Violet & Thyme |
| Suitable Hair Color | Silver |
| UPC | 071249645499 |
| Unit Count | 23 Fluid Ounces |
| Warranty Description | [Not Applicable] |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** L'Oreal Paris
- **Hair Type:** Chemically Treated
- **Item Form:** Liquid
- **Scent:** Violet & Thyme

## Images

![L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) - Image 1](https://m.media-amazon.com/images/I/71zYa5pDWeL.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Doesn’t turn skin purple
*by M***I on September 23, 2026*

While this purple shampoo isn’t as strong as some of the more expensive purple shampoo’s, it is perfect for using multiple times per week without getting too purple. After a few days I can definitely see the ashier color and the yellowing is gone. I prefer this brand so my hands and nails don’t turn purple and the smell is great. Definitely would recommend!

### ⭐⭐⭐⭐⭐ ONLY SHAMPOO I USE!
*by K***T on August 29, 2026*

If you have blonde or gray hair, this stuff is amazing. I use it every time I shampoo and it really keeps your color lastening longer AND here is a tip I got from my hairdresser....leave this sit in your hair while you bathe/shower. The conditioner is good too but that you just rinse right thru. Leave the shampoo on your head for 5 minutes each time you use it; excellent stuff and great price.

### ⭐⭐⭐⭐ Seems fine, but not a favorite.
*by J***E on August 17, 2026*

I prefer another "purple shampoo" brand I've used for years, but this seems fine. Only issue I've noticed is that it's tough to rinse out of my hair? Won't order again as I liked another sulfate-free shampoo made by this company much better which I believe was for "fuller" hair.

## Frequently Bought Together

- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
- L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
- L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-10-12*