L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

The L'Oréal Paris EverPure Purple Shampoo is an absolute game-changer for maintaining cool-toned hair. It completely neutralized all the unwanted brassiness, effortlessly lifting out harsh yellow and orange undertones to leave hair looking fresh, bright, and salon-toned. The sulfate-free formula is wonderfully gentle, cleansing without stripping moisture or dulling vibrancy. If you want a reliable, vegan-friendly toning shampoo that delivers visible results while keeping hair soft and radiant, this one is well worth a spot in your shower routine. Highly recommend

Keeps the yellow out for sure!! Love this stuff. I use it once per week and then make sure to follow up with L’Oreal conditioner the one in the light purple bottle. My hair always comes out refreshed and smelling amazing. It’s also very affordable compared to the other brands.

I prefer another "purple shampoo" brand I've used for years, but this seems fine. Only issue I've noticed is that it's tough to rinse out of my hair? Won't order again as I liked another sulfate-free shampoo made by this company much better which I believe was for "fuller" hair.

While this purple shampoo isn’t as strong as some of the more expensive purple shampoo’s, it is perfect for using multiple times per week without getting too purple. After a few days I can definitely see the ashier color and the yellowing is gone. I prefer this brand so my hands and nails don’t turn purple and the smell is great. Definitely would recommend!

Recently new to all white hair... I first purchased a small container from the grocery store and just LOVED it...this container with the pump makes it so much easier in the shower and the cost is soooo much better than smaller container from grocery store & just really love how it leaves my hair perfect. I would give it 10 stars if I could.

I feel like the effect isn't very noticeable, but my hair gets extremely dry after every use. but price is very reasonable. I suggest using it together with a hair mask.

This purple shampoo works very well at reducing yellow and orange tones in my hair. It leaves my color looking brighter, fresher, and more even. A little product goes a long way, and I also appreciate that the formula is sulfate-free. I’m very satisfied with the results and would recommend it for blonde, highlighted, or color-treated hair.

This is great shampoo, It moisturizes, but not over moisturizes. It leaves my white hair with a faint purplish tinge, which is what I want. I use it every day.

I love this shampoo so much. It lattes good and my hair is so soft and manageable. I will certainly buy it again. Very good product for your money.

Amazing and it actually works from the first use.. made the highlights more ash.. its smell is so good

Huele muy bien, deja el cabello sedoso y brilloso. En este tipo de neutralizadores en general dejan el cabello seco pero me encanto que este no es así. Me dejo mis canas bien matizadas.

Great product as described, thank you

It might be my imagination, but it does seem to make my white hair less obvious amid my black strands.