--- product_id: 500524049 title: "What The Foundation (Light) YHUJ373-1 1.2346 Ounce" brand: "jones road" price: "¥29829" currency: JPY in_stock: true reviews_count: 5 category: "Jones Road" url: https://www.desertcart.jp/products/500524049-what-the-foundation-light-yhuj373-1-1-2346-ounce store_origin: JP region: Japan --- # Buildable light-medium coverage Cruelty-free, not tested on animals Hydrating with Jojoba Oil & Hyaluronate What The Foundation (Light) YHUJ373-1 1.2346 Ounce **Brand:** jones road **Price:** ¥29829 **Availability:** ✅ In Stock ## Summary > ✨ Your skin’s new BFF for a fresh, dewy glow every day ## Quick Answers - **What is this?** What The Foundation (Light) YHUJ373-1 1.2346 Ounce by jones road - **How much does it cost?** ¥29829 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/500524049-what-the-foundation-light-yhuj373-1-1-2346-ounce) ## Best For - jones road enthusiasts ## Why This Product - Trusted jones road brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Ethical Beauty:** 100% cruelty-free, mineral oil free, and perfect for normal skin tones - • **Customizable Finish:** Buildable light to medium coverage for a natural matte look - • **Glow Meets Coverage:** Tinted moisture balm that blends like skin’s best day - • **Skin-Loving Formula:** Infused with nourishing Jojoba Oil and Sodium Hyaluronate for lasting hydration - • **Seamless Application:** Use fingers, brush, or sponge for effortless, flawless blending ## Overview Jones Road What The Foundation (Light) is a tinted moisture balm foundation offering buildable light to medium coverage with a natural matte finish. Enriched with skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate, it hydrates while evening out complexion. Packaged in a convenient tube, it’s cruelty-free and mineral oil free, designed for normal skin tones seeking a fresh, natural look. ## Description How to Use Using your fingers or the spatula, scoop out the desired amount of . Apply directly to the face using the Skin Brush, sponge, or your fingers. For under eye darkness or blemishes that require additional coverage, the Face Pencil is ’s best friend. Review: Exactly what I wanted - Light coverage with soft glow. A little sticky but great with finishing spray. Review: Not what I hoped for - I wanted to love this product so much, since Bobby Brown was behind it. Also, it was advertised as a phenomenal, moisture-rich foundation, designed for middle-aged to mature skin. I was all in! Unfortunately, when I tried it, I quickly discovered that the coverage is minimal, the moisture-factor is OK, and the cakey-ness is high. The worst of it all is that their foundation came in, what seems a coagulated state, as a result is has these tiny pebbles. I suspect that this a result of the oils (which are in it) solidifying. Not pretty on any skin, especially not a mature one! Sadly, I cannot return this product and have to add it to the landfill...which for me is yet another major disappointment. ## Features - What TheFoundation? is a tinted moisture balm meets traditional foundation. - Blends seamlessly into the skin—leaving you with an even, fresh complexion that looks like your skin on its best day. - includes skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate; works flawlessly with the Face Pencil; and offers buildable, light-medium coverage. - Color - LIGHT ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0BN2H8SHN | | Additional Features | Not Tested On Animals | | Age Range Description | Adult | | Best Sellers Rank | #316,530 in Beauty ( See Top 100 in Beauty ) #3,942 in Foundation Makeup | | Brand Name | Jones Road | | Color | Beige | | Colour | Beige | | Container Type | Tube | | Coverage | Buildable | | Customer Reviews | 3.6 out of 5 stars 121 Reviews | | Finish Types | Matte | | Item Dimensions | 7.5 x 7.3 x 4.2 centimeters | | Item Form | Stick | | Item Weight | 191 g | | Item form | Stick | | Manufacturer | jones road | | Manufacturer Part Number | HYh-39 | | Material Type Free | Mineral Oil Free | | Material type free | Mineral Oil Free | | Model Number | YHUJ373-1 | | Number of Items | 1 | | Package Type Name | Tube | | Package information | Tube | | Product Benefits | Moisturizing | | Recommended Uses For Product | makeup | | Recommended uses for product | makeup | | Skin Tone | Light | | Skin Type | Normal | | Skin type | Normal | | UPC | 810047620402 | | Unit Count | 1.2346 Grams | ## Product Details - **Item form:** Stick - **Colour:** Beige - **Skin type:** Normal - **Finish type:** Matte - **Recommended uses for product:** makeup ## Images ![What The Foundation (Light) YHUJ373-1 1.2346 Ounce - Image 1](https://m.media-amazon.com/images/I/41fh7HjIoUL.jpg) ## Questions & Answers **Q: Per jones road beauty they don’t sell their products on Amazon. Where are these coming from?** A: Jones Road Beauty website **Q: is it supposed to arrive all gooey and messy or is that the fault of the packaging? Mine came in a flimsy Amazon envelope** A: Not sure. I purchased mine via their website. But it does get gooey. The oil separates and it leaks. Can make a real mess. **Q: Why are you price gouging? This is $20 cheaper on the actual site?** A: If there aren’t too many yea **Q: I've ordered, "medium," twice and both times, I received, the color, "fair." Is there a medium color that I can actually get?** A: Hello ! Yes If, Currently yes, we have enough of the Item you are requesting ( Medium TMVN5439 0 ) you surely received the wrong product by mistake, please contact amazon customer service through your account, to receive the necessary attention and the appropriate product will be sent to you. Thank you and an apology for the inconvenience. Mirasale ## Customer Reviews ### ⭐⭐⭐⭐⭐ Exactly what I wanted *by H***R on 5 May 2024* Light coverage with soft glow. A little sticky but great with finishing spray. ### ⭐ Not what I hoped for *by S***N on 21 December 2023* I wanted to love this product so much, since Bobby Brown was behind it. Also, it was advertised as a phenomenal, moisture-rich foundation, designed for middle-aged to mature skin. I was all in! Unfortunately, when I tried it, I quickly discovered that the coverage is minimal, the moisture-factor is OK, and the cakey-ness is high. The worst of it all is that their foundation came in, what seems a coagulated state, as a result is has these tiny pebbles. I suspect that this a result of the oils (which are in it) solidifying. Not pretty on any skin, especially not a mature one! Sadly, I cannot return this product and have to add it to the landfill...which for me is yet another major disappointment. ### ⭐⭐⭐⭐ Don't hesitate to try this! *by A***R on 1 October 2023* I rarely ever bother to write a review, but because of the bad comments I feel compelled to give my two cents. I have 65 year old dry skin and have everything from Chanel, Dior and Yves St. Laurent to L'oreal and Maybelline in my drawer...I swear I must have fifteen different foundations, but I was intrigued by this so I thought I'd try it. The pros: it goes on very easily with fingers, brush or sponge and really melts into the skin. The color is perfect (light), no noticeable smell and despite what some say, is NOT oily; or any "oiler" than other non matte foundations. It left my skin with a pretty glow and really stayed all day without pilling. The cons: This is a very sheer foundation; it may look thick and full coverage but it's not, AND (at least in my case) it doesn't layer well, and I will remember to add a little extra when I use it next. That's the reason it received four stars, but perhaps I just need to play with it more. Overall though, it's exactly what I wanted in a sheer to medium coverage foundation, and it's (currently) my favorite! --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/500524049-what-the-foundation-light-yhuj373-1-1-2346-ounce](https://www.desertcart.jp/products/500524049-what-the-foundation-light-yhuj373-1-1-2346-ounce) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-11-12*