---
product_id: 49912332
title: "Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml"
brand: "aveda"
price: "¥11930"
currency: JPY
in_stock: true
reviews_count: 8
category: "Aveda"
url: https://www.desertcart.jp/products/49912332-men-pure-formance-thickening-paste-thickens-hair-versatile-hold-natural
store_origin: JP
region: Japan
---

# 91% naturally derived ingredients Versatile, pliable hold Instant thickening effect Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml

**Brand:** aveda
**Price:** ¥11930
**Availability:** ✅ In Stock

## Summary

> 🌿 Elevate your hair game with nature-powered thickness and style.

## Quick Answers

- **What is this?** Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml by aveda
- **How much does it cost?** ¥11930 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/49912332-men-pure-formance-thickening-paste-thickens-hair-versatile-hold-natural)

## Best For

- aveda enthusiasts

## Why This Product

- Trusted aveda brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean & Conscious:** 91% naturally derived, 100% vegan, B Corp certified for guilt-free grooming.
- • **Subtle Vetiver Scent:** Elevate your routine with a fresh, sophisticated aroma that lasts.
- • **Botanical Power Boost:** Harness the thickening magic of amla for visibly fuller hair.
- • **All-Hair-Type Friendly:** Formulated to enhance thickness and style for every hair texture.
- • **Flexible Style Mastery:** Create any look with a natural finish and pliable hold that moves with you.

## Overview

Aveda Men Pure-Formance Thickening Paste is a 75ml styling cream designed to instantly thicken hair with 91% naturally derived ingredients, including amla. It offers a versatile, pliable hold with a natural finish, suitable for all hair types. This vegan, B Corp certified product features a subtle vetiver scent and is free from silicones and synthetic fragrances, making it a clean, effective choice for men seeking fuller, styled hair.

## Description

Product Description Make your hair look instantly thicker with Aveda Men Pure-Formance Thickening Paste. This 91% naturally derived* paste instantly thickens strands for a strong, defined look with the power of botanicals, including amla, which helps thicken each individual hair strand. It provides a versatile hold with a natural finish, making it a multitasking styling paste for any style. Formulated without: Animal-Derived Ingredients, Mineral Oil, Synthetic Fragrance. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream and a variety of styling pastes, gels and pomades for all hair types. *Per ISO 16128 standard, from plant sources, non-petroleum mineral sources and/or water. Ingredients Ingredients: Water Aqua Eau, Hydrogenated Castor Oil, Canola Oil Huile De Colza, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Dimethicone, Glycerin, Jojoba Esters, Peg-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Alcohol Denat., Aluminum Starch Octenylsuccinate, Coco-glucoside, Glycyrrhiza Inflata Root Extract, Orbignya Oleifera (babassu) Seed Oil, Yeast Extract Faex Extrait De Levure, Glycine Soja (soybean) Oil, Ursolic Acid, Rosmarinus Officinalis (rosemary) Leaf Extract, Emblica Officinalis Fruit Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Tocopherol, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Zea Mays (corn) Starch, Silica, Glyceryl Stearate, Pvp, Starch Hydroxypropyltrimonium Chloride, Fragrance (parfum), Coumarin, Limonene, Linalool, Citronellol, Geraniol, Eugenol, Farnesol, Citral, Benzyl Benzoate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51310 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients. Directions 1. Apply a small amount of product to damp or dry hair, 2. Work the product evenly throughout the hair, 3. Style as desired, providing a strong, defined look with a pliable hold. Safety Warning No Warning Applicable

Review: Good stuff - I’ve tried a lot of products recently and this is probably the best of the bunch. As a man of a certain age with thinner hair, this bulks it out more, has a decent, flexible hold (I don’t like products that set hard) and a natural look. It does tend to ‘disappear’ in my hair a bit, although it is a reasonable length. So I tend to have to use more than I would for other products which means I go through it quicker and value for money is maybe not the greatest but I like the end result.
Review: Great for females too! - I have short, fine hair and this product works brilliantly. Adds thickness without weighing my fine hair down. It's not greasy either like some other products can be. Looks natural and smells great which is an added bonus. Also this is a very competitive price in comparison to other sites including Aveda's.

## Features

- Thickening Men’s Hair Paste: Instantly make your hair look thicker with Aveda Men Pure-Formance Thickening Paste.
- Adds Versatile, Pliable Hold: Create all sorts of hairstyles with this multitasking styling paste.
- 91% Naturally Derived*: Amla helps thicken each individual hair strand, making hair look and feel thicker from roots to ends.
- How to Use: Work a small amount of hair product between palms and apply evenly through damp or dry hair.
- Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01N17SFYB |
| Benefits | Hair paste instantly thickens hair and adds pliable hold to create any style. |
| Best Sellers Rank | 13,419 in Beauty ( See Top 100 in Beauty ) 94 in Hair Styling Putty, Clay & Wax |
| Brand Name | Aveda |
| Country Of Origin | USA |
| Customer Reviews | 4.3 out of 5 stars 1,171 Reviews |
| Global Trade Identification Number | 00018084973523 |
| Hair Type | All, For All Hair Textures |
| Hair type | All, For All Hair Textures |
| Item Form | Cream |
| Item Volume | 75 Millilitres |
| Item Weight | 75 Grams |
| Item form | Cream |
| Liquid Volume | 2.5 Fluid Ounces |
| Liquid volume | 2.5 Fluid Ounces |
| Manufacturer | Aveda |
| Material Type Free | Silicone Free |
| Number of Items | 1 |
| Product Warranty | 2 year manufacturer |
| Product benefits | Hair paste instantly thickens hair and adds pliable hold to create any style. |
| Scent | Vetiver |
| Scent Name | Vetiver |
| UPC | 018084973523 |
| Unit Count | 75.0 millilitre |

## Product Details

- **Brand:** Aveda
- **Hair type:** All, For All Hair Textures
- **Item form:** Cream
- **Item volume:** 75 Millilitres
- **Liquid volume:** 2.5 Fluid Ounces
- **Material Type Free:** Silicone Free
- **Number of items:** 1
- **Product benefits:** Hair paste instantly thickens hair and adds pliable hold to create any style.
- **Scent:** Vetiver
- **Unit count:** 75.0 millilitre

## Images

![Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml - Image 1](https://m.media-amazon.com/images/I/61sW91dX3SL.jpg)

## Available Options

This product comes in different **Size, Scent** options.

## Questions & Answers

**Q: How does this compare to the Aveda grooming clay for men?**
A: Works about the same as the regular grooming clay, and has the same mat finish (no shine).  However, it holds better in wet conditions.  I would recommend it even if you don't need thickening.

**Q: Good for medium long hair? Also my hair tends to part down the middle which I hate, will this help to lock my hair back if I style the pushed back?**
A: i love  this stuff
more a a texturizing paste

**Q: Does this have fragrance?  Looking doe something with no or low added fragrances.**
A: I would say no.  It may have a little fragrance when you put it in your hands to apply but I've never thought it was strong.  I know I can't smell it once applied to my hair.  Hope that helps!

**Q: does this gel leave flakes**
A: I haven't noticed any in the week I've used it.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good stuff
*by D***W on 16 February 2025*

I’ve tried a lot of products recently and this is probably the best of the bunch. As a man of a certain age with thinner hair, this bulks it out more, has a decent, flexible hold (I don’t like products that set hard) and a natural look. It does tend to ‘disappear’ in my hair a bit, although it is a reasonable length. So I tend to have to use more than I would for other products which means I go through it quicker and value for money is maybe not the greatest but I like the end result.

### ⭐⭐⭐⭐⭐ Great for females too!
*by B***E on 24 July 2023*

I have short, fine hair and this product works brilliantly. Adds thickness without weighing my fine hair down. It's not greasy either like some other products can be. Looks natural and smells great which is an added bonus. Also this is a very competitive price in comparison to other sites including Aveda's.

### ⭐⭐⭐⭐ Happy purchase
*by S***S on 27 October 2023*

Good product as described

## Frequently Bought Together

- Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz
- AVEDA Men Pure-Formance Grooming Cream 125ml

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-17*