---
product_id: 49703927
title: "L'Oreal Paris Preference Infinia 7.3 Florida Honey Blonde Hair Dye, Up to 100% Grey Coverage, Long-lasting Radiance Hair Colour, Luminous Permanent Hair Colour, All Hair Types"
brand: "l'oreal paris"
price: "¥6057"
currency: JPY
in_stock: true
url: https://www.desertcart.jp/products/49703927-loreal-paris-preference-infinia-7-3-florida-honey-blonde-hair
store_origin: JP
region: Japan
---

# Up to 9 weeks fade-defiant color 100% grey coverage with rich pigment Non-drip gel formula for easy application L'Oreal Paris Preference Infinia 7.3 Florida Honey Blonde Hair Dye, Up to 100% Grey Coverage, Long-lasting Radiance Hair Colour, Luminous Permanent Hair Colour, All Hair Types

**Brand:** l'oreal paris
**Price:** ¥6057
**Availability:** ✅ In Stock

## Summary

> 🍯 Unlock the secret to honey-kissed, head-turning blonde brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Infinia 7.3 Florida Honey Blonde Hair Dye, Up to 100% Grey Coverage, Long-lasting Radiance Hair Colour, Luminous Permanent Hair Colour, All Hair Types by l'oreal paris
- **How much does it cost?** ¥6057 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/49703927-loreal-paris-preference-infinia-7-3-florida-honey-blonde-hair)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish & Protect:** Infused with Vitamin E, High Shine Serum, and UV filters to reduce breakage by 90% while shielding your hair from environmental damage.
- • **Color That Keeps Up:** Includes Shine-Protect Conditioner to lock in your day-one brilliance and protect your investment in flawless hair color.
- • **Fade-Defying Radiance:** Enjoy luminous, long-lasting color that stays vibrant for up to 9 weeks—because your hair deserves to outshine the rest.
- • **Salon-Quality At Home:** No appointment needed—our non-drip developer cream ensures perfect fiber adherence and effortless application, saving you time and money.
- • **Flawless Grey Coverage:** Achieve up to 100% grey coverage with our premium Oil-In-Gel formula, blending natural honey blonde tones for a sophisticated, multidimensional look.

## Overview

L'Oreal Paris Preference Infinia 7.3 Florida Honey Blonde Hair Dye delivers a permanent, fade-defying color with up to 9 weeks of luminous radiance and 100% grey coverage. Its unique non-drip gel formula ensures easy, mess-free application while nourishing ingredients like Vitamin E and UV filters protect hair from damage and breakage. Perfect for all hair types, this ammonia-free dye enhances natural blonde tones with sophisticated cool reflections, making it the go-to choice for professionals seeking salon-quality results at home.

## Description

Product Description Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors. Ingredients L'Oreal Paris Preference Infinia 7.3 Florida Honey Blonde Hair Dye contains:Colourant Gel – water, trideceth-2, propylene glycol, hexylene glycol, oleyl alcohol, alcohol denat, ammonium hydroxide, oleic acid, sodium diethylaminopropyl cocoaspartamide, eugenol, ammonium acetate, linalool, citronellol.Developer Cream – water, hydrogen peroxide, ceterayl alcohol, sodium stannate, pentasodium pentetae, phosphoric acid, and more. Please enquire for full details.L'Oreal Paris Preference Infinia 7.3 Florida Honey Blonde Hair Dye contains:Colourant Gel – water, trideceth-2, propylene glycol, hexylene glycol, oleyl alcohol, alcohol denat, ammonium hydroxide, oleic acid, sodium diethylaminopropyl cocoaspartamide, eugenol, ammonium acetate, linalool, citronellol.Developer Cream – water, hydrogen peroxide, ceterayl alcohol, sodium stannate, pentasodium pentetae, phosphoric acid, and more. Please enquire for full details.L'Oreal Paris Preference Infinia 7.3 Florida Honey Blonde Hair Dye contains:Colourant Gel – water, trideceth-2, propylene glycol, hexylene glycol, oleyl alcohol, alcohol denat, ammonium hydroxide, oleic acid, sodium diethylaminopropyl cocoaspartamide, eugenol, ammonium acetate, linalool, citronellol.Developer Cream – water, hydrogen peroxide, ceterayl alcohol, sodium stannate, pentasodium pentetae, phosphoric acid, and more. Please enquire for full details. Directions First-Time Application: STEP 1 - Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow. STEP 2 - Apply the colour mixture to dry, unwashed hair, starting from roots to ends until fully saturated. Leave on for 25 minutes and rinse thoroughly until water runs clear. Root Touch-Up: STEP 1 - Apply the colour mixture to the root area, sectioning hair into 4 parts. Leave on for 20 minutes (add 5 minutes for resistant greys). STEP 2 - Spread the remaining mixture through the rest of the hair and leave for 5 minutes. Rinse and condition as above.

## Features

- ✅Preference by L'Oréal Paris is an expert of fade-defying hair colour.
- ✅Permanent Fade-defiant premium colour
- ✅Up to 8 weeks of lustrous colour
- ✅The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour.
- ✅Discover the unique cool blondes of Préférence with light-reflecting dyes, for luminous and sophisticated colour. Intense natural colour with permanent results.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B001RYOPXQ |
| Benefits | Enhances natural hair colour with a subtle hint of Florida honey blonde |
| Best Sellers Rank | 243,799 in Beauty ( See Top 100 in Beauty ) 3,053 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 7.3 Florida Golden Blonde |
| Container Type | Tube |
| Customer Reviews | 4.3 out of 5 stars 36 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Form | Gel |
| Item Type Name | 7.3 Florida Honey Blonde Hair Dye |
| Item Weight | 250 Grams |
| Item form | Gel |
| Manufacturer | L’Oréal Paris |
| Manufacturer Part Number | 966762 |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Model Number | 966762 |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Enhances natural hair colour with a subtle hint of Florida honey blonde |
| Recommended Uses For Product | Long-lasting hair coloration, Touch-ups, Initial hair coloring, Use on previously colored hair |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 1 count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 7.3 Florida Golden Blonde
- **Hair type:** Color Treated
- **Item form:** Gel
- **Material Type Free:** Ammonia Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Enhances natural hair colour with a subtle hint of Florida honey blonde
- **Unit count:** 1 count

## Images

![L'Oreal Paris Preference Infinia 7.3 Florida Honey Blonde Hair Dye, Up to 100% Grey Coverage, Long-lasting Radiance Hair Colour, Luminous Permanent Hair Colour, All Hair Types - Image 1](https://m.media-amazon.com/images/I/61zriP-K8VL.jpg)

## Questions & Answers

**Q: Is this the old 7.3 florida honey blonde**
A: No. The photo shows the old packaging stating the colour is Florida Honey blonde. I ordered 4 boxes but they send you Florida golden blonde which is a totally different colour.

**Q: Is this 3 separate boxes of this hair colour?**
A: Yes 3 separate boxes

**Q: Does this hair dye suit black women?**
A: No as you would need to bleach your hair to get it to this colour of blonde

**Q: Does this suit black women**
A: Perfect products. Very recommend

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-09-26*