--- product_id: 49375371 title: "New York Colour Sensational Matte Lipstick 970 Daring Ruby" brand: "maybelline" price: "¥2831" currency: JPY in_stock: true reviews_count: 13 category: "Maybelline" url: https://www.desertcart.jp/products/49375371-new-york-colour-sensational-matte-lipstick-970-daring-ruby store_origin: JP region: Japan --- # 6-hour matte wear Hydrating peptides Intense ruby pigment New York Colour Sensational Matte Lipstick 970 Daring Ruby **Brand:** maybelline **Price:** ¥2831 **Availability:** ✅ In Stock ## Summary > 💋 Dare to be unforgettable with Daring Ruby! ## Quick Answers - **What is this?** New York Colour Sensational Matte Lipstick 970 Daring Ruby by maybelline - **How much does it cost?** ¥2831 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/49375371-new-york-colour-sensational-matte-lipstick-970-daring-ruby) ## Best For - maybelline enthusiasts ## Why This Product - Trusted maybelline brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Vibrant Ruby Red:** Turn heads with a deep, statement-making ruby shade designed to complement every skin tone and elevate your look. - • **Bold All-Day Matte:** Experience a rich, velvety matte finish that lasts through your busiest days without drying out your lips. - • **Trusted Brand Legacy:** From Maybelline New York, a globally recognized leader in beauty, ensuring quality and trend-forward innovation. - • **Paraben-Free Confidence:** Enjoy a clean beauty choice with a paraben-free formula that’s gentle on sensitive skin and perfect for daily wear. - • **Moisture-Infused Formula:** Infused with peptides to keep lips feeling smooth, plump, and hydrated—no more sacrificing comfort for color. ## Overview Maybelline New York Colour Sensational Matte Lipstick 970 Daring Ruby delivers a bold, intense ruby red matte finish with a creamy, moisturizing formula enriched with peptides. Designed for all-day wear without drying, this paraben-free lipstick offers full coverage and a smooth, plump feel, making it a must-have for professionals seeking a confident, polished look. ## Description Product Description Now, Lips Slip into Our Creamiest Rug. SENSUOUS Cream Formula Meets Bold Pigment Colour for Our smoothest, most seductive. in matte 6 Make a (Statement Shades. worried that Lipstick with Make Your Lips look and feel Dry? New Color Sensational Creamy Give You Matte Mat Lips that look Smooth, moisturised and more Plump, and feel comfortable All Day. Ingredients The ingredient lists of L'Oréal Paris products are regularly updated. Please read the list on the product packaging to make sure the ingredients are suitable for your personal use. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply the lipstick evenly over your lips. Coat a second time if necessary to intensify the color. See more Review: Perfect dark red 🍒 - Looks stunning on dark brunettes ! Love it! Review: Very happy with this. - Love this lipstick.its better than dearer lipsticks ive bought. ## Features - Please check PAO (Period After Opening) symbol which denotes the product expiry time, post opening the pack ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B016Q1Q0KA | | ASIN | B016Q1Q0KA | | Age Range Description | Adult | | Benefits | Matte finish, Intense color payoff | | Best Sellers Rank | 20,844 in Beauty ( See Top 100 in Beauty ) 212 in Lipsticks | | Brand Name | Maybelline | | Colour | Ruby | | Container Type | Tube | | Coverage | Full | | Customer Reviews | 4.2 4.2 out of 5 stars (1,315) | | Customer reviews | 4.2 4.2 out of 5 stars (1,315) | | Finish Type | Matte | | Global Trade Identification Number | 03600531224509 | | Is discontinued by manufacturer | No | | Item Dimensions | 14 x 102 x 74 millimetres | | Item Form | Stick | | Item Type Name | Lipstick | | Item Weight | 27 Grams | | Item model number | B2540100 | | Lip Color Type | Lipstick | | Lip Color Undertone | Red | | Manufacturer | L'Oréal Italia S.p.A. - GARNIER - PROVOST - MAYBELLINE - ESSIE | | Manufacturer | L'Oréal Italia S.p.A. - GARNIER - PROVOST - MAYBELLINE - ESSIE | | Material Type Free | Paraben Free | | Number of Items | 1 | | Package Type Name | Tube | | Product Dimensions | 1.4 x 10.2 x 7.4 cm; 27 g | | Skin Tone | All | | Skin Type | Dry | | Special Features | moisturizer | | Special Ingredients | Peptides | | Specialty | Dry | | Target Audience | Women | | Unit Count | 5.0 gram | ## Product Details - **Age range (description):** Adult - **Brand:** Maybelline - **Colour:** Ruby - **Finish type:** Matte - **Item form:** Stick - **Material Type Free:** Paraben Free - **Product benefits:** Matte finish, Intense color payoff - **Skin tone:** All - **Special ingredients:** Peptides - **Speciality:** Dry ## Images ![New York Colour Sensational Matte Lipstick 970 Daring Ruby - Image 1](https://m.media-amazon.com/images/I/51bmwwfywDL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Is the product hygienically sealed if not why?** A: Yes, it was in a bag, with a seal. Just like you would get a lippy in the pharmacy. **Q: Is nu 75 the same as undressed pink number 75?** A: Yes **Q: Maybelline 547 Pleasure Me Red lipstick - is it cruelty free/vegan?! Thanks** A: HI as far as I know all Maybelline products are cruelty free/vegan **Q: Does this wear off easily? I’m looking for a coverage that stays on without smudges as I have a baby. Thanks in advance** A: Smudges a fair amount but easy to wear colour. Suits those who wouldn’t normally wear red ## Customer Reviews ### ⭐⭐⭐⭐⭐ Perfect dark red 🍒 *by M***A on 1 February 2026* Looks stunning on dark brunettes ! Love it! ### ⭐⭐⭐⭐⭐ Very happy with this. *by K***C on 17 January 2026* Love this lipstick.its better than dearer lipsticks ive bought. ### ⭐⭐⭐⭐ Great colour *by P***S on 29 October 2024* Love the colour and staying power, but it smudges quite easily. ## Frequently Bought Together - Maybelline New York Colour Sensational Matte Lipstick 970 Daring Ruby - Maybelline New York Color Sensational The Creams, Nourishing Lipstick, Enriched with Shea Butter, High Coverage, Rich and Radiant Colour, No. 200 Rose Embrace - Maybelline Color Sensational Creamy Matte Fiery Fuchsia 882 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/49375371-new-york-colour-sensational-matte-lipstick-970-daring-ruby](https://www.desertcart.jp/products/49375371-new-york-colour-sensational-matte-lipstick-970-daring-ruby) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-04-22*